The Chinese Footwear Industry In The Pformation Era Has Difficulties To Overcome Together.

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A group of shoe enterprises such as Hongxin Er Ke, Kangnai and Dongyi have settled down in Suzhou, Anhui, but shifting does not mean they can sit back and relax.

As is known to all, China's shoe industry has been fighting repeatedly. Especially with the global economic downturn, new brands of domestic footwear industry are emerging. Brand competition between the two industries is becoming increasingly fierce. Over the past thirty years, China's shoe-making industry, which has been developing rapidly and extensively, has accumulated a lot of contradictions, and has entered the stage of industrial pformation.

"Export oriented footwear industry, facing the international market atrophy, coupled with trade protection measures from major market countries, such as anti-dumping, this year's situation is extremely grim. A small number of small businesses in coastal areas have been closed down, and the survival of enterprises has a downward pressure."

Yang Chengjie, President of the China leather and footwear industry research institute and Secretary of the Party committee, said that technological progress and industrial pformation and upgrading are necessary conditions for shoe enterprises to "turn well".

But technological progress and pformation and upgrading can not be achieved overnight.

Between them, there are new problems and old pains.

Enterprise: first survive.

Obedient, take you to beg, do not obey, take you to make shoes, senior vice president of Belle International Holdings Ltd, Song Xiaowu, in this sentence, I laugh at myself.

Traditional industries are considered not to bring high added value.

Today, the industry is faced with a common choice: where to turn and how to pform.

"No pfer, what is the pformation?" Song Xiaowu said.

Song Xiaowu told reporters that in 2007, he inspected the whole country and eventually pferred the enterprise pfer target to Suzhou.

This has a lot to do with the governing body of Suzhou.

"Because the support of the government plays a key role in the success of the operation of the enterprise."

Song Xiaowu said that the Suzhou municipal government was doing the shoe making base as a real undertaking and gave great support to the enterprises.

In addition, Suzhou has obvious regional advantages, and the neighboring provinces are populous provinces, which are conducive to making stronger products and quicker to seize the market.

"When I go to a place to investigate, I usually go to two places only. I want to see if there are any idle people in the rural area. If there are many idle people in the countryside, it shows that the place can be enriched by human resources. Two, we should go to the government service center of this place to consult some policies, and then look at the service attitude and efficiency of the local government personnel."

Song Xiaowu said BELLE shoe industry has built a 350 thousand square meter factory building in Suzhou, and has been put into production for two years to achieve billions of output value. In other places, it only takes three or four years to build only the same area of factory buildings. This shows that Suzhou attaches importance to enterprises.

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It is reported that by the end of August this year, BELLE's suppliers in Suzhou's industrial chain will all be in place.

Song Xiaowu pointed out that for pfer enterprises, the most difficult part is the shortage of supporting industries, which will lead to the increase of total cost after the pfer of shoemaking enterprises.

In Yang Chengjie's view, the time for shoemaking enterprises to move to one place is 3 to 5 years.

At this time, if the industrial pfer undertaking area can not form industrial clusters, create a more complete industrial chain, and strengthen the supporting capabilities of the industry, the attraction of its industrial pfer will be very limited.

Regarding this, Zhang Dongyun, deputy mayor of the Standing Committee of the Suzhou Municipal Committee and standing committee member, said: "in our view, the preferential policy for pferring to enterprises is not the only hardware thing attracting investment, but also the cultural environment and ecological environment. This is more important than preferential policies."

Tackle problems together

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The labor force is abundant, but turning the rural idlers into industrial workers is still a long way to go.

Chen Xi, chairman of Dongyi shoes Suzhou Co., Ltd., in an interview, pointed out that at the time of summer harvest, we decided to simply leave a few days off to let the staff go home to work. This in itself indicates that the culture of the enterprise should be combined with local customs.

In this regard, Ding Xingcan, President of Suzhou shoes industry Co., Ltd., said frankly, if it were in the "three states and one capital" (Guangzhou centered Pearl River Delta shoemaking base), Quanzhou centered production base in Jinjiang, Shishi and Putian, production base in the south of Zhejiang Province centered around Wenzhou, and the production base of Chengdu shoes made mainly of women's shoes, the shoemaking workers gathered, even if the shortage of labor was most serious, the mobile army could still meet the requirements of starting work and two shifts of the Ding Xingcan.

This also fully shows that, for the place to undertake, how to provide the comprehensive advantages of the whole industry, upstream and downstream, and work hard to really stay outside the industry, so as to maintain the integrity and competitiveness of the industrial chain.

"BELLE has only about 8000 employees now, and there are still 50 thousand jobs to do.

"Song Xiaowu stressed, but this problem is not urgent, otherwise it will be shown on your product.

For industrial workers, to integrate with China's urbanization process, we must be confident and patient.

"To make the new generation of migrant workers find a sense of belonging and a sense of honor in their hometown, we hope to build the shoemaking industry into five parts: processing, manufacturing, trade and logistics, R & D, education and training, and Convention and exhibition tourism."

Zhang Dongyun said that now Suzhou is intensifying the construction of affordable housing, so that migrant workers can live in cities, provide education and training opportunities, and enable workers to develop in their careers.

The various safeguards will surely attract 1 million 380 thousand migrant workers from Suzhou to work in their hometown.

"The hardware condition is relatively easy to have, but the software that the enterprise has accumulated for many years, such as market customers, brand, reputation, marketing network and so on, will take a long time to have it."

Wu Rongguang, President of Hongxin Erke group, said this is why we are late.

Because BELLE has come, we have followed, the industry chain is incomplete and so on, we can solve together, as long as "human" problem is solved, other are easy.