Electricity Giant Gathered In Shaxi On The Electricity Supplier Industry

Economist James Tobin said, "don't put all your eggs in one basket."

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The deep meaning of this sentence can be understood as, in today's market environment, besides accelerating the expansion of physical stores, e-commerce should also be listed as the top priority for enterprises to expand the domestic market.

What are the preparations for the traditional clothing enterprises to carry out e-commerce? How to integrate internal and external resources to develop e-commerce? How much do we need to invest in developing e-commerce? In response to this series of problems, in June 26th, Shaxi invited Amazon, vip.com, Xiu Xiu, wonderful shopping mall and many other domestic electricity giants to gather together to discuss the topic of product negotiation, e-commerce services and channel widening.

Reporters learned from this forum that, influenced by the negative factors such as the European debt crisis, the development of the domestic textile and garment industry encountered unprecedented challenges, especially the export situation.

At present, more and more clothing enterprises are trying to rely on them.

Market development and remarkable results.

Liang Dongxiao, Party committee member and deputy mayor of Shaxi Town, said that at present, Shaxi is studying the relevant awards and supporting policies for enterprises to apply e-commerce, encouraging enterprises to accelerate the pace of upgrading, and achieve production upgrading, management upgrading and sales upgrading.

How hot is clothing online shopping?

According to the forum held on the previous day, the scale of the online shopping market of Chinese clothing (000902, stock bar) has reached 204 billion 900 million yuan in 2011, an increase of 94.7% over the same period last year.

Data show that clothing has now become the largest commodity category in online shopping.

Tian Yu clothing company is a clothing enterprise mainly engaged in e-commerce. It belongs to a famous clothing enterprise in Shaxi.

After a year's development, the company has increased its number of employees specializing in e-commerce to 17.

They also call the sales department the "money rush center".

Li Lin, the head of the company, told reporters that the company focused on selling clothing in Tmall in the past year, and now its turnover is nearly 2 million per month, and is growing.

"Where the target customers are, the sales channels must be followed.

Clothing online shopping has become an inevitable trend, who can enter the market first, who can seize the opportunity.

But garment enterprises must be psychologically prepared for fierce competition in the market.

One hundred of my friends who made clothing business, sixty have done e-commerce, but the remaining ten.

The person in charge said.

How does the online shopping market stand out?

Undeniably, today's

The product has already been caught in the dilemma of homogenization.

Many clothing companies have similar products, styles, fabrics and even prices.

If these similar products are sold on the Internet, how can we find special channels to stand out?

The official told us that at present, Tmall and other well-known online shopping platforms have gathered hundreds of thousands of suppliers, and the competition is extremely fierce.

The proportion of garment enterprises is quite large, and online shopping is not a very profitable industry.

If the enterprise wants to run the online store well, it must invest in the same amount of funds as the entity store.

In addition, you can also try a different B2C platform, not limited to a few large competitive online shopping platforms.

"In fact, at present, many online shopping platforms in China are gradually moving towards a fragmented pattern, and they also have different consumer groups.

For garment enterprises, the key is to see their product positioning, choose online shopping platform according to the target customers.

The person in charge said.