China Textile City Promotes Pformation And Upgrading Of Shaoxing'S Textile Industry

Gu Jianguang, deputy general manager of China Textile City

In recent years, China Textile City is promoting

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It plays an important role in pformation and upgrading, urban construction and even economic development.

Practice shows that the characteristic mode of "industry + market" has made remarkable achievements in promoting the pformation of growth mode and optimizing the industrial structure of Shaoxing textile industry.

At present, in China

To represent the modern professional market, the development mode of knowledge base, information technology as the core, innovation as content and scientific management has basically formed.

With the flexible market economy organization and quick response ability, we can complete a series of businesses such as commodity inquiry, order, design, manufacture, distribution and payment in the market.

The use of market frontier information (close to terminal consumers) can also promote upstream and downstream integration and extend the industrial chain, and enhance the added value of products.

Strategy win

In the promotion and development of the market, the relevant administrative departments of China Textile City attach great importance to the planning, construction and sustainable development of the market, follow the organic integration of the market and the urban economy, adhere to the opening and internationalization of the market, vigorously improve and expand the supporting system, and promote the joint development of the market, industry and city.

The planning, construction and management of the market is a comprehensive work, which includes both the layout and construction of the market layout and facilities, as well as the management and service of the main body, object and behavior of the paction.

While promoting the development of the market, we will inevitably encounter many problems such as the rational layout of the market infrastructure, the prosperity and regulation of the market, the enlivening and controlling, and so on. Therefore, the coordination of market planning, construction and management is very important.

At present, China's light textile city is basically building a "north, South, West, East" five market distribution pattern. Based on the concept of internationalization and modern urban market, it is strengthening the overall collaborative planning of the urban architectural landscape and the textile city market, strengthening the pformation of the traditional market image, and improving the pportation and logistics planning of the city and the market.

Textile and textile city to enhance sustainable development capacity, we should focus on the two growth points of creativity and brand.

Taking the creative building and the science and innovation building as the carrier, we support the textile research institutes such as the Zhejiang Textile Industry Research Institute, accelerate the separation process of textile production enterprises, promote the construction of the textile creative center of China Textile City, vigorously introduce the textile creative research and development institutions and high-level talents, and further strengthen the cooperation with the state departments and associations to encourage the development of the creative economy in Keqiao.

China Textile City as a textile market, its role is not only a textile trading site, but also a source of sustained prosperity for the city's commerce and trade.

The promotion of the brand image of the professional market can attract more well-known enterprises and powerful business operators to enter. The entry of famous brand enterprises will further enhance the reputation and influence of the market, and form a virtuous circle through the two, so as to promote the development of the brand economy of the textile city.

The development of the market of light textile city strongly demands the urbanization function of Keqiao. It also provides capital, labor force and talent resources for Keqiao's urban construction, and has injected powerful impetus to regional urbanization.

As the main body of the professional market, business owners have concentrated on the essential characteristics of commodity economy, that is, the profitability of capital.

The professional market should break through the bottleneck and broaden our vision. We should always pay attention to the international market and strive to occupy the international market.

Therefore, the development of the market of light textile city should continue to adhere to the characteristics of openness and internationalization. Not only should we continue to provide low-cost sharing platform for local and neighboring provinces and even the whole province and the whole country's textile enterprises to join the international market, carry out foreign trade export, participate in international competition and cooperation, become an important support and carrier for many small and medium-sized textile enterprises to go to the world; we should also strive to realize the internationalization of the marketing network, the internationalization of the commodity sources, the internationalization of distributors and purchasers, and the internationalization of investment, operation, management and rules.

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In the process of linking the textile industry with the textile industry and leading the industrial pformation and development, we should also pay attention to the importance of other ancillary economic types.

Among them, the exhibition economy and the headquarters economy are the two economic types that have the most potential for development.

Developing the exhibition economy, using the network of business networks developed and constructed in the process of market development to provide important commercial resources for the exhibition, and utilize the powerful capacity of industrial clusters to support the enrichment of exhibition contents and promote the development of industry and urban commerce and trade.

The development of headquarters economy in light textile city should, on the one hand, urge a number of local textile enterprises to become bigger and stronger, and gradually become large enterprises and large groups in the industry, domestic and international.

On the other hand, we should attract a large number of well-known domestic and foreign enterprises to enter, thus forming the cluster effect of company headquarters or regional headquarters, marketing headquarters, production headquarters and so on.

Market upgrading

In recent years, China's textile city has set up the two linkage strategies of "market and industry, market and city" based on the overall goal of building "the international textile capital and the modern city of Commerce". It is clear that the government should take the lead and form a resultant force, focus on reducing costs and optimizing the environment. It emphasizes on the three principles of supporting extension and innovation development, and starts the "two pioneering work" with the core competitiveness of the market as the core.

In order to enhance the traditional trading market quality of China's Textile City and invest 2 billion 500 million yuan in Textile City, new textile market with modern facilities has been built in the traditional trading area, such as the joint market and the North link market. The new market has an area of 350 thousand square meters. At the same time, it invested 1 billion 500 million yuan, introduced the current market oriented market mode, and the pformation area reached 200 thousand square meters. In addition, the textile city also invested 60 million yuan to pform the market facade, the north market, the market and other market facades and venues, and the overall taste and image of the market improved and improved.

The market takes the opportunity of striving for "five star civilization market" and "national integrity market". By establishing and improving the market credit system, strengthening the management of operator's behavior, carrying out the protection of intellectual property rights, strengthening the quality management of listed commodities, promoting the classification and supervision of market credit, actively guiding and improving the consciousness of market management, strengthening the consciousness and initiative of good faith management, and working together with the education department to carry out the quality education and training activities of the main body of operation, laying the foundation for further development of the market.

Textile city actively organized and standardized the activities of market management and service, and made efforts to participate in the service government quality award evaluation activities. It fully mobilized the enthusiasm and consciousness of the market management service workers, so that market managers could master the standardized process of market services, provide better services for the market operators, and improve the quality of the market service. Finally, the excellent market service work was finally awarded the Shaoxing county government quality award in 2011.

The city of light textile city develops and operates the first largest shareholder through non-public offering and cash payment to acquire the assets of Dongsheng Road and the North Alliance market held by its largest shareholder. The estimated value of the assets is about 2 billion 416 million yuan, of which 1 billion 476 million yuan is to issue 184 million 273 thousand and 800 shares to the development company. The difference is partly paid by the China Light Textile City by the pre paid rent that is injected into the assets investment.

On the basis of full market research, light textile city has positioned the first floor of the old market as fashion fabric, the two floor as lattice fabric, and three to five floor as home textiles.

We will mobilize other markets to move the relevant households into the specialized regional operation of related products. At the same time, we will locate the market of Tian Hui and the North Alliance as the professional market of the window screen, Dongsheng Road market positioning knitted fabric market, North eight district, grey fabric market specialized in grey cloth and so on.

To ensure the smooth flow of goods, the textile city has invested heavily in building a modern integrated logistics base with functions of warehousing, pportation, pportation, packaging, tally, parking, freight information and e-commerce.

At present, the logistics network consisting of 180 consignment line points covers 179 large and medium-sized cities in 30 provinces, municipalities and autonomous regions except for Hong Kong, Macao and Taiwan. The annual freight volume exceeds 5 million tons, and the annual cargo operation volume is more than 250 million yuan.

In addition, in light of the construction of the physical market, light textile city has set up a textile resource pool covering all the enterprises and operators of the textile city and more than 1 overseas distributors and 10 buyers, and further establishes the third party B2B e-commerce platform based on the Internet and mobile terminals.

In October 2007, the "Keqiao textile index of China" was officially published on the basis of the China Textile City, covering the textile price index, the textile prosperity index, the textile export index and the textile order index.

In addition, China Textile City has held the China International fabric design competition and the Chinese professional fashion designer creative design competition for four consecutive years. The first China University Textile Design Competition and the "fashion week of China Textile City" have been held. The creative industry base of China Light Textile City has been built, including nearly 100 creative design institutes, such as the science and technology building, the creative building, the F5 creative park and so on.

The "Keqiao China International Textile Fair", which is the two season of the year, relies on the strong backing of Shaoxing County, China's largest textile industrial cluster and China Textile City, and has become one of the highest textile professional events in China with the highest level of specialization, internationalization and informatization.