The Path Of Chinese Enterprises From "Made In China" To "Created In China"

The confusion of manufacturing countries is that the main products of most textile enterprises in China are mainly 50S products, which are commonly collated. The market price is currently 16 yuan / meter, while YOUNGOR (18.34, -0.56, -2.96%, bar) group's newly developed "New Hao cotton" 200S fabric sells at a price of 80 yuan / m, and the market supply should not be sought, and has been awarded the scientific and technological innovation award of the national industry association.

"The development of core raw materials not only enhances the competitiveness of individual products, but also improves the profits of the whole industry chain."

Li Rucheng, President of the National People's Congress and President of YOUNGOR group, told reporters in an interview with the market newspaper.

Technological innovation has built up competitive advantages, and technological innovation has made YOUNGOR taste sweet fruit.

Whoever owns a brand has greater advantages in market competition.

According to statistics, the proportion of famous brand products in global brands is less than 3%, but the market share is as high as 40%, with sales exceeding 50%.

But more "made in China" has not enjoyed such a distinction.

Take the footwear industry as an example, according to the statistics of the National Bureau of statistics, at present, China's shoes account for 60% of the world's total shoemaking, the world's largest footwear manufacturing base, and the largest footwear exporter in the world, accounting for more than 53% of the world's total exports.

But the biggest is not the strongest.

"At present, China's shoe enterprises are mostly processed, OEM and imitation, and it is difficult to occupy the middle and high grade footwear market. The international brand without independent property rights has become a potential crisis for the long-term development of the footwear industry."

Insiders said.

"The bottlenecks that Chinese shoes are encountering to a large extent can represent the current predicament of" made in China ".

The reason is that Chinese enterprises have a competitive advantage in the global market, and we are still in the lower reaches of the global industrial value chain in terms of brand, standards, R & D, channels and manufacturing.

Boao Asia Forum secretary general long Yong chart said.

Chen Lifen, chairman of the National People's Congress and chairman of Jiangsu sunshine (14.43,0.06,0.42%) Group Limited, pointed out that the "made in China" lack of core technology is still synonymous with low-end products.

There is still a long way to go to achieve the leap from "made in China" to "created in China".

According to statistics, China's GDP accounts for about 4% of the world's total, exports account for about 5.9% of the world's total, and 170 kinds of products are the first in the world, but they don't have a world-class brand.

China has become the third largest trading country in the world, and is a typical "big manufacturing country and small brand country".

The reason why independent innovation is not enough for the current situation of our own brands, Zong Qinghou, chairman of the National People's Congress and chairman of Wahaha, believes that Chinese enterprises do not have a deep understanding of intellectual property rights. He suggested that the state should improve the patent protection system and strengthen the construction of patent management institutions.

"Enterprises also have their own reasons, some enterprises do not attach importance to brand building."

Li Chong, chairman of the National People's Congress and chairman of Henan Shen Fire Group Co., Ltd. said, "for example, in the past few years, some enterprises have developed very well, and their brand building has also made achievements.

However, it ignores the abnormal intervention of local governments from the perspective of their own development, and does not act according to the law.

Some enterprises have low investment in independent research and development, lack of intellectual property rights and lack of brand protection consciousness.

Fu Qiping, chairman of the National People's Congress and chairman of Ningbo Tengtou Group Co., Ltd., believes that there are still many constraints on the environment of innovation and entrepreneurship. There are institutional and institutional problems as well as capital problems, such as the financing difficulties of SMEs.

At present, small and medium-sized enterprises have become the main body of technology and mechanism innovation in China.

China's patent 66% is invented by small and medium-sized enterprises, more than 74% of the technological innovation is completed by small and medium-sized enterprises, and more than 82% of the new products are developed by small and medium-sized enterprises.

"There are administrative monopolies and regional blockades in some places, which exclude foreign products and brands and restrict the development space of brand enterprises.

The phenomenon of counterfeiting and shoddy is prohibited repeatedly, infringing intellectual property rights incidents, damaging the legitimate rights and interests of enterprises, and bruising the enthusiasm of enterprises to create their own brands.

Lin Zhengda, a brand research expert, told the newspaper, "for domestic brands, in the vast rural areas, because of low income and low quality of consumption, the brand consumption concept has not yet formed, which also restricts the market expansion of brand products."

"The problems in scientific research and education are also the underlying reasons for the lack of innovation."

Cai Jiming, deputy director of the National Committee of the Chinese people's Political Consultative Conference and deputy director of the Institute of economics, Tsinghua University, told reporters on the market newspaper.

Data show that in 2004, China ranked ninth in the number of published scientific papers.

However, China is only 124th in terms of the average number of quotes per paper, reflecting the limited impact of a large number of scientific and technological output.

"In addition, our educational methods should also be improved.

Too much attention has been paid to theoretical and mechanic learning in universities, and insufficient attention has been paid to solving problems and teamwork.

Only 10% of engineering graduates in Chinese universities have practical skills and language skills required to work in multinational companies.

They are good at remembering facts and passing examinations, but they are very lacking in initiative. "

Cai Jiming said.

Since the reform and opening up, China's national economy has maintained a high growth rate of over 8%, and to a large extent, it is based on excessive consumption of resources and sacrificing the environment.

In a country with relatively limited resources, it is particularly important to maintain the sustainable development of the economy and society.

Gu Shengzu, vice president and economist of the National People's Congress, believes that international economic competition is the competition among different segments of the value chain. Chinese enterprises must realize the pformation of development mode and rely strategically from OEM to independent brands. Otherwise, independent innovation will become empty talk.

Song Lihua, President of the National People's Congress and President of the Limited by Share Ltd of Anhui Anke Bioengineering (Group), pointed out that many problems that plagued scientific and technological innovation, apart from finding out the reasons for technological innovation, the key is to get rid of the obstacles in the system and mechanism. The key is to solve the problem of institutional mechanisms on the operational level.

"For example, some policies that encourage technological innovation focus on individual projects and single individuals.

However, market competition is more about the overall competitiveness of enterprises. Therefore, we should focus on guiding and motivating enterprises to improve their overall innovation capability.

The representative of Song Lihua said.

Chu Yaping, deputy director of the National People's Congress, deputy director of the Standing Committee of the Henan Provincial People's Congress and deputy director general of the Henan provincial supervision department, said that the state should attach importance to the support and training of scientific research teams, and guide and encourage more first-class talents to enter the frontiers of scientific research.

We should give full play to the guiding role of state financial funds, and encourage enterprises to increase investment in science and technology by making corresponding incentive policies, thus becoming the main body of technological innovation.

It is not outdated to "cultivate famous brands and emphasize the will of the state".

Wu Mingxi, Deputy Secretary General of the CPPCC National Committee, said: "we can learn from Korea's experience of supporting Samsung, LG, and modern enterprises to create world famous brands, and selectively support a number of local backbone enterprises with a certain reputation and competitive edge and potential. We should support these enterprises in implementing the internationalization strategy by setting up base money or giving preferential loans."

The worries of the members of the Committee have also become the focus of the government's work.

This year's government work report clearly pointed out: "we must persist in promoting independent innovation as the central link in changing the way of development". "This year, the central government will arrange 113 billion 400 million yuan for science and technology expenditures, an increase of 13 billion 400 million yuan over the previous year.

We should improve and implement the policy of supporting independent innovation, give full play to the role of enterprises as the main body of technological innovation, encourage and guide enterprises to increase R & D investment.

From "made in China" to "created in China" is only one word difference, but its meaning is far away.

Sincerely hope that more China will create and China's famous brand will enjoy a world-renowned reputation.

Cai Jiming said.