Ma Bin -- The "Home" Fashion Life Of Art Design Director

Many people think that

Such an investment is too risky, and may be a cannon of the home clothing industry.

But he thought it would be worthwhile to become cannon fodder.

"Because if you care too much about success, sometimes it will be difficult.

If you have beautiful dreams, no one can take them away from you.

When fame and fortune come easily, they will also disappear.

So I prefer to invest in my career, not my image, so that the chance of winning is even greater. "

Ma Binru said.

In a leisurely afternoon, a man with elegant temperament and artistic charm spoke with reporters with a vigorous smile.

As the general manager and director of art design of Guangdong Katie Development Co., Ltd., the brand of the new world family built by Ma Bin is

The fastest growing and most promising home apparel industry has been doing well and has attracted the attention of the industry.

As an outstanding business manager and brand art design director's identity, his bold spirit, unique charm and fashion sense make the industry more colorful.

In the home apparel industry, many brands grow at a rate of 100% to 200% per year. A large number of well-known underwear brands and clothing brands have begun to make their own home clothes brands.

At the beginning of these enterprises, most of the products were won by quality and style.

However, when the market opens gradually and the scale of enterprises expands gradually, it is difficult to achieve the desired desired results.

Especially in the era of people's pursuit of fast fashion and the increasing demand for personalized demand, it is necessary to have courage and boldness to extend to the high-end field of home clothes industry.

As the leader of home clothes industry, the "new family", along with the brand advocated "my new way of life at home", goes deep into the hearts of its loyal consumers.

At the end of May this year, the new family opened up the first place in the home clothes industry and joined forces with Hangzhou Tower shopping mall to create the flagship store of the new family home life Museum, which has an area of about 200 square meters.

Another breakthrough in the industry management concept is also the leading marketing mode in the future development of the new world family -- the concept of life hall.

Referring to the high profile in Hangzhou Tower shopping center, Ma Bin said, "entering the Hangzhou Tower shopping mall is not only an important part of the new family brand strategy development plan, but also the first step for the new family to explore the concept of living hall.

It also indicates that the new world family brand profit model is officially launched with the pace of group listing, and the business mode and brand profit model are the advantages of the new family in the national department stores, and also the beginning of the realization of dreams and the creation of legends.

In the future, the new family will expand the concept of life hall in department stores and set up a new marketing mode of the new family, so that more consumers can understand the "new way of life of my family" advocated by the "new family", recognize the "new family" and become a loyal consumer of the new family family clothing.

The new family will continue to build 200 brand life houses nationwide, and will also offer customized services for high-end home furnishing, so that more people will fall in love with "my new way of life at home."

Many people think that Ma Bin's investment is too risky and may become the cannon of home clothes industry.

But he thought it would be worthwhile to become cannon fodder.

"Because if you care too much about success, sometimes it will be difficult.

If you have beautiful dreams, no one can take them away from you.

When fame and fortune come easily, they will also disappear.

So I prefer to invest in my career, not my image, so that the chance of winning is even greater. "

Ma Bin said.