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    CYB Brilliant Appearance In China International Fashion Week, Sounding The Horn Of CHIC Forward.

    2012/7/5 15:51:00 29

    Fashion BrandsFashion CultureFashion Trends

    In recent days, a brainstorming in Shanghai has been launched by a wave of people and industry leaders.

    This fashion activity, known as the "CHIC- trend brand exhibition and fashion relay talk", is a special unit of the 2012 CHIC- trend brand exhibition, namely CHIC-YOUNG BLOOD (hereinafter referred to as CYB), and has received great attention.



    As the first stop of the Relay Fashion Talk, Shanghai is a great gathering place for Chinese fashion crowd and trend brands, providing a good environment for the spread of trend brands and trend culture in China.

    Unlike previous brainstorming sessions, the two day themed activities revolve around fashion and fashion culture and become a relaxed and interesting dialogue among industry leaders.


    It is understood that on October 26~28, the second CYB will be held in 751D PARK fashion design Plaza, Beijing.

    This year, the China Apparel Association, the China Textile Council and the 3 China World Trade Center Company Ltd organizers decided to formally join forces with Mercedes Benz China International Fashion week.

    At that time, the highly assembled fashion people and the creative atmosphere of the scene will once again start a trend storm.


    Creative demands stimulate business opportunities


    In recent years, Chinese people have a trend of intension and individuation.

    Fashion brand

    With increasing attention, especially to young consumers with unique opinions and tastes, it has become an important factor influencing the discourse power of fashion and fashion.

    At this time, the continuous purchasing power of young consumer groups becomes the key to fashion brands to seize the market. How to create a distinctive brand culture and create a brand's sense of belonging and loyalty become the driving force for fashion brands.


    From the new demands of the clothing consumer market, the organizers jointly created CYB.

    Act as

    China International Clothing and Accessories Fair

    (CHIC) the new force, CYB focuses on the trend of fashion, rooted in the Chinese market, aims to integrate domestic and international trends, fashion, personalized brand resources, build a platform for promotion, communication, commerce and docking, with the trend of culture and originality to promote "creative trading" and to find a variety of cooperation possibilities.


    In the first CYB held in 2011, nearly 100 fashion brands, such as TheThing, PANDAMADE, HolyMoly, Whosetrap, and blue house, came out gorgeous.

    They exchange with many business people on brand development and operation, contact with the well-known e-commerce providers, and enter into the practical intention of cooperation with the participating enterprises.

    In just 3 days, all participants contacted, conversed, worked together and won together in CYB.


    In 2012, CYB will go hand in hand with many fashion brands in the fields of leisure, street, sport, cowboy, ornament, designer brand and so on, and will be located in the Beijing 751D PARK fashion design square.


    Combination of business and entertainment to help tide brand China


    This year's CYB scene will be presented in the form of "fashion, business opportunities and fun".

    As one of the organizers,

    China Apparel Association

    It can provide a guarantee for participating in brand discovery and business opportunities through its own brand of fashion brands and many precise resources that China needs.


    It is understood that this CYB will focus on inviting ShoppingMall, department stores, professional clothing dealers, agents, brand integration stores and fashion buyers to visit the exhibition.

    For the fashion brand, no matter what stage of development, professional business audience will help to open the marketing channel.

    In addition, the organizers will convene high-quality suppliers and processors at home and abroad, and their excellent products and services will help solve the problem of supply chain optimization of fashion brands.


    CYB advocates a sense of youth culture and fashion experience. It displays collisions with music, animation and sports while displaying products, so as to display the brand concept and personality, spread the brand culture, and win the opportunity to communicate with more fashion people through interaction, and harvest potential partners.

    Visitors also get inspiration from business opportunities and business related to fashion brands in a relaxed and pleasant atmosphere, so as to truly achieve the perfect docking of creativity and commerce.


    According to the introduction, on this year's CYB, the organizers will plan several rich and varied cultural exhibitions.

    Through the activities of OPENNINGPARTY, culture salon and show, we will promote the spread of trend culture in China.

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