Feng Marie: Revealing The Eighth Shanghai Underwear Exhibition

In the afternoon of sunshine, I saw it on schedule. Eurover Ms. Feng Marie, the project director of the Shanghai international fashion lingerie exhibition group, has warmly shared with us the latest developments in the underwear market after the enthusiastic French embrace. I can not wait to find out the plan for this year's October Shanghai international fashion lingerie exhibition. Ms. Feng has revealed her thoughts to us without any misgiving. A great picture of the fashion festival seems to be in front of her speech.

Reporter: Shanghai international fashion Lingerie Americas After seven years of accumulation, what are the breakthroughs and highlights this year?

The word "M:" 8 has an unusual meaning for Chinese people. Shanghai international fashion underwear exhibition has been developing in China for eighth years, and has made great success in raw materials and international brands. At the same time, Oro Witt has also accumulated rich experience in cooperation with China and even Asia. With the auspiciousness and momentum of "8", we will also give the eighth Shanghai international fashion underwear exhibition a more profound definition. It is no longer just a simple two day display. It is also an international feast that includes crowd publishing, fashion communication and cutting-edge information sharing. Such events are held in Paris, New York, Las Vegas and Shanghai, while Shanghai is the only stop in Asia. Through this international positioning event, the brand not only promotes brand effectively, but also helps enhance brand image in retail, channel and terminal, and establishes its own international communication circle. Therefore, China's brand should make full use of this stage to show its unique image and brand culture! {page_break}

Reporter: I am looking forward to your new definition of the exhibition. Is it convenient to disclose the specific contents?

M: we are committed to create a colorful industrial environment for China, and encourage all Chinese brands to build brand awareness and enhance their design capabilities. Therefore, in the autumn of October, we will present the concept of "underwear week of Shanghai".

Once a year, the Gala fashion show of Shanghai international fashion lingerie exhibition this year, the underwear brand of the three continents will be the 2013 new brand in spring and summer.

Brand special underwear show - brand through the release of the latest product line, to guide the media and terminal consumption trends. At present, the 2 day's show schedule has been filled up by major brands.

Famous brand designers at home and abroad compete in the same arena, sparking different creative sparks.

Underwear fashion trend exhibition area, the first time to bring the popular elements of Paris, New York and Milan to Shanghai, China;

Trend guide interpretation, French experts will 2013/2014 trend trend, without reservation to Shanghai international fashion underwear participants

A 2 week exhibition of French lingerie culture and art is held at the department store in Shanghai to spread the history and origin culture of underwear.

Reporter: I'm really looking forward to it. Many of them are new additions and activities this year. What are the main visitors? Not just for industry people?

M: good question! This year's exhibition will bring important department stores retailers, agents, franchisees and media in China's ten major cities. In addition, through our offices in other parts of Asia, we will help overseas brands to go abroad in Hongkong, Singapore, Korea, Japan and Taiwan. At the same time, we focus on the experts who are puzzled by the current terminal consumption, such as the guidance of the trend of the department store and the dilemma of the same phenomenon, and the research and guidance for the display and layout of terminal retail. We are very willing to help more Chinese underwear retailing industry, share our valuable experience and information, and jointly promote the development of Chinese underwear.

Reporter: this year, Curvexpo has fully acquired the position of the leader of the global underwear exhibition. What strategic adjustments will Shanghai Expo have in integrating global resources?

M: your news is very smart! The owowit group bought the sole professional underwear exhibition Curvexpo in North America in April 11th, which means that we have our own exhibitions on the three most important continents in the world. This also confirms the firm's strength and strength of the global strategy. The good news is that more than 10 swimsuit brands from Columbia will take part in the Shanghai international fashion lingerie exhibition. The South American brand's long planned Chinese market has been opened. In addition, all participating brands will appear in the booth of the exclusive Shanghai international fashion lingerie exhibition in New York and Las Vegas Curvexpo exhibition. This is a great opportunity to display Chinese brands to American exhibitors, retailers and department stores.

Reporter: Shanghai international fashion underwear exhibition set up its own exhibition area in Mode City in July. What are the great significance and influence for the October exhibition and its exhibitors?

M: This is an excellent opportunity to show China's brand image and quality to the world's most high-end exhibitors and spectators. Many foreigners do not understand Chinese brands. We have an obligation to let foreign audiences understand and pay attention to them. For a single brand, the meaning is even more extraordinary. We will set up a gallery in the exhibition hall of Shanghai international fashion underwear exhibition to present the best buyers in the world in the most international way. At the same time, we will conduct a questionnaire survey on the brand, send buyers' information directly to the brand. In addition, the wonderful performance of Chinese brands in the international show will be continuously watched and the media will be exposed for several months. Through the booth of Shanghai international fashion underwear Exhibition on Mode City, Chinese brand will establish its own international leader image in the country, and shout the voice of Chinese brand in the world.

During the nearly 2 hours of conversation, the author deeply felt that the change of the European market to the Chinese market and the upcoming international fashion lingerie exhibition in Shanghai are not only a slogan, but also a change from the heart. With the strong development of the underwear industry, ordinary exhibitions can no longer show the connotation of the underwear brand enterprises. They need a wider, higher and more unexpected display platform. The European Group is willing to make every effort to build a professional and high-end international stage for China and international brands by providing 50 years of accumulated experience and connections, providing services and help for brands at different times, and working hard to create a communication circle for exclusive global underwear industry.