Li Guangdou On The Value Of Internet Marketing

　　 Li Guangdou : CCTV brand consultant, famous brand strategy expert Brand competition Founder of Mechanics School Huasheng Zhiye · Founder of Li Guangdou Brand Marketing Organization

Recently, the US general election is in full swing. There is no clear answer to whether Obama can be re elected. The only thing that can be sure is that Obama once again uses the Internet. Why? Because the Internet contributed a lot to Obama's becoming president.

If you hear someone say for the first time: network marketing To run for President of the United States. " You must laugh and think this person is crazy. But later this man succeeded. He was called "Internet President" Obama. In the process of Obama's election to the presidency of the United States, he first determined the strategic positioning of his brand's rejuvenation. In the face of criticism from veteran John McCain, he skillfully used his strength and took "youth" as his advantage. As Lee Kuan Yew, former Prime Minister of Singapore, said: "In the information age, youth and a smart brain are huge advantages... Respect for the elderly seems to be of little use in the information age. Father may not have the most knowledge, and grandson may know more."

Obama's young and bright mind is obviously more advantageous than McCain's so-called experience. Under the guidance of the younger orientation, Obama made full use of the same young and powerful online media to constantly narrow the distance with young people, catering to the trend of rising political enthusiasm of the new generation of American voters.

First, the Obama team has built its own official campaign website and blog to announce Obama's participation in the presidential election through the Internet; Use different types of websites to spread campaign news, counter rumors and improve image, so that supporters can understand the campaign process at the first time and respond quickly; Interact with supporters and quickly deal with potential bad information. Second, EDM marketing (Email · Direct · Marketing, also known as "email marketing"). After registering on Obama's campaign website, netizens will receive an email request to "donate 15 dollars or more before next Monday", because "we will see the total amount of our donations on Monday to see whether we can compete with McCain's campaign", and the link of donations is also attached to the email. The Obama campaign team has received a large number of small donations of less than $200. Even without the support of big consortia, the Obama campaign team has also received a huge amount of funds needed for the campaign. Third, video advertising, product placement advertising, search keyword advertising. The Obama team implanted campaign ads into the 18 most popular online games popular with young people. The games marked "The campaign has begun" on each scene, as well as Obama's avatar and website links. These games were listed in 10 states of the United States at the same time, attracting widespread attention from young people across the United States.

Through these points, we can easily understand that the core of event marketing is "attention". You can only succeed if more people pay attention to you. Through online event marketing, the Obama team has enabled voters to have a deeper understanding of Obama, successfully created Obama's personal brand, successfully ran for President of the United States, and also taught John McCain a good lesson. In the Internet era, nothing can be done but unexpected. Obama followed the trend and used the Internet to expand his influence among young voters when he ran for president. He was elected the first black president of the United States, changing history and creating miracles. Obama can become the president through online event marketing. Similarly, brands can become leading brands through online event marketing. Through online event marketing, information can reach the maximum and optimal dissemination in a short time, and quickly enhance brand awareness and reputation.

Even such a serious career as "President" can win through online event marketing. What are the brands waiting for?