Revealing The Reasons Why Ji'Nan Commercial Street Is Not Prosperous

In April 1st, the new era commercial pedestrian street in Heping Road, Heping Road, opened for nearly two years, and the popularity was not strong. It faced the problems of business difficulty and investment difficulty.

In fact, in recent years, many large integrated shopping malls and commercial streets have been built in the urban area of Ji'nan. In a short time, the rapid growth of businesses and the close proximity of construction cause the urban consumption capacity to be temporarily unable to digest.

The New Era Commercial Pedestrian Street, located in Heping Road, Cheng Kai Quan, has not been popular for nearly two years and is facing difficulties in business and investment.

In fact, in recent years, many large integrated shopping malls and commercial streets have been built in the urban area of Ji'nan. In a short time, the rapid growth of businesses and the close proximity of construction cause the urban consumption capacity to be temporarily unable to digest.

Many shops in the apple city have been closed down and are undergoing a comprehensive pformation. Relevant staff of the Ji'nan Municipal Bureau of Commerce said that Ji'nan's shopping malls and commercial streets were "disorderly development". At present, Ji'nan Business Bureau is revising the "Ji'nan commercial network planning" (hereinafter referred to as "planning"), guiding the layout of the city's commercial outlets, business circles and commercial streets.

Apple fashion theme

The sale is all about roadside goods, and investment orientation is not allowed to disappoint apple.

It is not only the commercial street in new era, but also a commercial complex, less than a kilometer away, which has been plagued by the same problem since its opening in May last year.

On the 1 day, the reporter saw at the apple city of Lishan road that all the shops on the ground floor were closed, and they could be seen through the glass door.

Only the most coffee shop in Nantou has neat tables and chairs, but the doors are locked and staff are not seen.

Less than half of the shops on the first floor are still open for business. Most of the shops close to the original signboards have already been emptied, and many shops in the shopping mall are also locked, and there are signs of discounts and sale.

Reporters prepare to take the elevator to the two floor, but the staff told reporters that the two floor is not open, is doing the overall decoration.

"Apple city has just opened, I have been there, but I am very disappointed. I feel that there is no difference from the mountain teacher in Xiushui Street. It's all a stall."

Ms. Leung, a white-collar worker in foreign companies, is especially interested in shopping, fashion and fashion. Before Apple opened, she saw the advertisement "hit the fashion theme store". Ms. Liang especially looked forward to it, but disappointed her when she opened it. "This is not a copy of the foreign trade, it is no difference from the roadside store. It is also more expensive than the roadside stalls, and I have not visited again."

After the Spring Festival, even the food court on the ground floor of Apple city was closed. Ms. Liang said with great regret, "there are only a few shops on the first floor, all of which are on sale and discounted. It seems that they do not want to do so. How can such a large shopping mall and location be opened?"

How can the large shopping mall, which is three floors up and down, and the fashionable and exquisite decoration, can not be opened?

On the first floor, a brand sign shop made seventy percent off signboards. Miss Wang, a shopping guide, said, "we have to decorate the first floor in a few days, so we are ready to pull out the cabinet."

She said that the business at the beginning of the business was still very good, but the popularity of the songs and friends attracted much customers, but Apple became a rotten apple.

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Miss the best time to gather popularity, change business ideas, but also "save" Apple city?

According to the first floor

Ms. Jiang, a businessman, said that Apple's investment center had adjusted the location of shopping malls, and merchants could apply to stay, but whether they could really stay could be filtered by the company.

"Now Apple city has changed its location, and it will not be able to enter any store like before, leaving behind a brand shop that has its own characteristics and more fashionable shops. It will open up the first floor and make it a pparent shopping mall like Hang Lung."

In this discount store, the reporter saw not only clothes but also plush toys and creative gifts, Ms. Jiang said, now there are three stores in the discount shop, the company arranged for them to temporarily operate here, clear the tail cargo, and after the whole decoration is finished, once again opened, their personality shop will move to the two floor.

"Now no need to pay rent, even the property fee is free. Those shops that can not stay, the company has withdrawn all the rent, it is quite humane."

Ms. Jiang said.

Reporters learned from Apple City Merchants Center, Ji'nan Apple city investment management company hired a professional investment planning team, the business environment in Ji'nan and apple city's target population, format layout and so on have been adjusted.

At present, the director of Hongkong global business opportunity commercial real estate consultant, Zhang manager, said that Apple city will be dominated by brand shops, and the positioning is a white-collar class with a certain purchasing power.

"Next Apple city planning is the one or two floor with clothing as the main business. Investment is mainly based on two or three lines in the world and a second tier brand in China."

He said that after the reopening, the shops in the mall will be much less than now. When the wall is opened up to be a pparent shop, it is expected that it will open in September and is now undertaking a new round of investment promotion.

Ms. Gu, who runs the Korean food supermarket on the first floor, is hanging out a brand "decoration and clearance, a sale without reservation, sale" at the door of the shop.

She said that it would be renovated on the first floor in a few days, so that the entire shopping center would be closed, and they would have to close down, but she was still confident about the next step.

"In fact, business was good at the beginning of the business. I think the business of reopening is stronger than it is now.

Now is to throw food away as far as possible. Other things that are not shelf-life are not bad anyway. I will keep them for sale next time.

The rise of new shopping malls and new shopping forms in the Daguan business circle has diverted the stagger operation of customer groups to avoid competition to a certain extent. The reporter visited the shopping mall and commercial street of the Daguan business circle, and found that the construction of new shopping mall made the former concentrated passenger flow scattered to various places.

Eurasian Grand View Garden, underground civil air defense mall, Wanda Plaza, Zhenhua commercial building, the four shopping malls in the same business circle have an average traffic volume, but they are not too big.

1, reporters came to Europe and Asia View Garden Shopping Mall to see more shopping malls

Prices are generally low.

"Large shopping malls today

More and more, coupled with the impact of online shopping, customers have been largely diverted.

A staff member of the Grand View shopping center told reporters that the Eurasian Grand View Garden was built and used in 1931. Now it has a history of more than 80 years.

Although it is impossible to compare with the leading commercial ports in Ji'nan decades ago, the business situation of shopping malls is slowly improving. Relying on snack street, temple fair and other activities, shopping malls rely largely on tourism and the foundation of traditional culture.

Speaking of the competition situation in the same business circle, the staff said that there were civil air defense mall, Zhenhua commercial building and newly built Wanda Plaza in the business circle, but there was not much competition because the mall took the position of dislocation operation.

She said that the "shopping price" of the shopping mall in the Grand View Garden is different from that of the new shopping malls, such as Wanda Plaza, and avoids the positive competition to a certain extent.

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Experts say that highly skilled business should avoid competition homogenization, which is an important reason for "flourishing shops".

Sun Yueyao, a professor and doctoral tutor of Economics Department, School of economics, Shandong University believes that homogenization competition is an important reason why many shopping malls are booming but business is dismal.

He introduced that there is a noun in economics called the business ecosystem. If the large shopping malls are compared to large trees, the big supermarkets are shrubs, roadside stores and small supermarkets are herbaceous plants, and roadside stalls are equivalent to lichens.

If there is already a large shopping mall nearby, then building a large shopping mall is equivalent to two large trees competing for the territory and nutrients, and the final result is likely to be both sides.

In terms of the business ecosystem of Apple City, there should be a way out according to its previous investment mode.

In fact, it can be linked to the online store, and it is a good choice to make a collection of online shop entities, create a fashion brand and combine with the online store to make its own characteristics.

At present, many shopping malls in Ji'nan are concentrating on construction and opening up, whether they are duplicated construction and whether the consumption power of Ji'nan is nearly saturated. Sun Yueyao thinks that it can not be generalized. It should be combined with the scale of urbanization and the income of the citizens in Ji'nan.

At present, the development space of Ji'nan should still be very large, and the income level of the public also has room for improvement. The key lies in location selection. This new shopping center should choose to build in a new place.

"If you are afraid to follow, you can only end up together.

The development trend of new shopping malls in Ji'nan should be more detailed and targeted, and avoid homogenization. "Wise businessmen should avoid competition."

The Business Bureau of Ji'nan city is currently in a disorderly way in Ji'nan business development. The Ji'nan commercial network planning is being revised.

Speaking of the construction of shopping malls and commercial streets in Ji'nan, a staff member of the Ji'nan Municipal Bureau of Commerce admitted that at present, it is "disorder development".

The staff said, in fact, in 2005, the Ji'nan Commerce Bureau formulated the "Ji'nan commercial network planning" (hereinafter referred to as "planning"), for the city's commercial outlets, business circles and commercial street layout has made detailed layout.

Reporters in the "planning" see, "the city commercial center planning to form 1 city level commercial center, 4 municipal commercial sub center, 20 regional business center and 100 or so community level business center four level structure system."

"There are 43 planning and construction of commercial streets."

Moreover, there are specific plans for the location of every commercial center and commercial street. However, reporters see that many commercial centers and commercial streets that have been built or are being built are not included.

The staff of the Ji'nan Municipal Bureau of Commerce said that in the course of development, the contents of the plan had not been specifically implemented. In some places, the two shopping malls were very close, and there were no shopping malls in some places.

"No legislation in this area has no binding force. At present, many shopping malls and commercial streets are formed spontaneously, which is a market behavior and has not been carried out according to the contents of the" planning ".

He said that in fact, the plan had been worked out earlier, and it was already unpractical.

In order to prevent disorderly development, the revision of "Ji'nan commercial network planning" is being carried out. "This work has just started, probably completed by the end of the year."

He said that in the process of revision, a new plan suitable for the current urban development will be made, and the layout and development of commercial outlets in Ji'nan will be designed.