New Orientation Of "Rome Century" Marks A New International Perspective

Recently, Men's underwear Brand, the Rome century, in strengthening internal management and further control network, and developing the terminal market, it has also worked with well-known domestic brand marketing planning agencies to relocate the image of the corporate identity of the Rome century, to promote the visual and aesthetic effects of the trend with an international vision, and to further enhance its market position for the brand image of Rome century.

Why should we relocate the Rome century? brand Lei Hongbo, general manager of the brand executive, said that when he first introduced into China's underwear market, he focused on the market. With the rapid development of Rome market in the 21st century, the brand showed strong vitality, but its image was gradually aging. It could not fully show the profound cultural connotation of Rome century brand, and the long-term development goals of layout at home and abroad. Therefore, in 2012, the Company re opened the new VI image and designed a new brand LOGO. The new LOGO is made up of three main parts, the English ROMA CENTURY, the Rome column symbol symbol, and the simplified and reduced Chinese character Rome century. The organic combination of these three elements conveys the cultural elements of the brand to consumers. It has both aesthetic symbol appearance, fluent line combination, and Italy style fonts and pictures and texts. It conveys an atmosphere and concise information, forming strong visual impact, and a better table showing the young and new image of internationalization and fashion in the Rome century.

Lei Hongbo said that with the entry of the Rome century into market development in the past fourth years, the management of enterprises has become increasingly sound and perfect, and the product category and style have been constantly innovating. The network has subsiding in prefecture level cities, counties and townships. The Rome century will focus on brand image and terminal management in 2012. On the one hand, the introduction of a new image system, the dissemination of brand culture, so that the Rome century from the brand that consumers know to enhance their favorite brand, enhance brand awareness, reputation, loyalty, so that the underwear market from natural sales to rise. Brand sales Pull away from other brands. On the other hand, we should strengthen the service quality of terminal network and import more systematic management mode. This combination of "push" and "one bit" marketing mode has laid a good foundation for the sustained and rapid growth of brand sales.

The opening of Rome new century logo indicates that the development strategy is also the beginning of the second stage of enterprise development. Lei Hongbo said that the first phase of Rome's leap in the 3 century was the network control. Entering the fourth year is the second target stage in the enterprise development mission. That is to focus on strengthening brand image and improving sales volume. I believe that with the orderly development of various tasks, the phased goals of the Rome century will soon be realized.