Survey And Analysis Of Consumers' Network Marketing In Different Regions

The difference between first tier cities and two or three tier cities is due to network marketing. brand And media exposure. Consumers in the two or three tier cities are unlikely to buy foreign brands. In the three tier cities, only 16% of consumers said they were willing to spend more money. Internet marketing abroad Brand. This proportion is 24% in the first tier cities. If the most popular online marketing brands in the first tier cities are Nike, SONY, Adidas, NOKIA and Motorola, the three line urban residents' favorite are TCL, Lenovo, Changhong, Konka, Dabao, Ann road and Changhong. Three line cities Consumer Unwilling to spend more money on famous brands (31.6%), we can see that they are more frugal consumers. The three tier urban residents also showed relatively low intention to travel abroad, and seldom bought imported goods. They also shop less frequently than those in the first and second tier cities. In the three tier cities, we found that there were fewer shops near the residential areas than the first and second tier cities.

There are also great differences between parents in giving children autonomy. In the three tier cities, 27.2% of parents think that they should not adopt their children's opinions while shopping. In the first tier cities, the proportion is reduced to 13.5%. In the first tier cities, because of the pressure and tight time, many people think that family is more important than career. In the two or three tier cities, family values and family responsibilities are often seen as reasonable. Similarly, for families in two or three line cities, the importance of eating out together is not as high as that of the first tier cities. The three line cities had the lowest number of family meals, of which 60.1% had eaten in fast food restaurants in 2006, 82.4% in the first tier cities, and 74.1% in second tier cities. But ironically, families in the first tier cities are deeply compunction for being very few with their families, while the two or three line city families always behave with family members.

Although the pace of life in big cities is fast and stressful. But families in the first tier cities are satisfied with their lives and are satisfied with their family life. 53.6% said they were satisfied with their lives, and 55.3% said they were satisfied with their family's living standards. The corresponding data in the three line cities are only 46.9% and 48%. Dissatisfaction with the status quo is the reason behind their influx into major cities across the country.

Although consumers in various cities are willing to spend money on durable goods, they want to buy a lot of things. Consumers in the first tier cities plan to buy televisions, while consumers in second tier cities plan to buy DVD, air conditioners and washing machines, while the three tier cities consumers list mobile phones, computers, digital cameras and fridges on the shopping list. We can clearly see that the first tier cities have been in a stage of upgrading - plasma and LCD color TV will replace the original TV sets. In the three tier cities, consumers are buying computers and digital cameras for the first time. Among the people who want to buy cars, the two or three tier cities love modern times, while the first tier cities are the most popular among them. The three tier city has become a powerful motorcycle consumer market. 1.8% of households already own a motorcycle. Honda is the most popular online marketing brand.

In durable consumer goods network marketing The market, apart from digital cameras and mobile phones, can be seen from the choice of consumers that China's online marketing brand has shown an advantage. Changhong TV is the leader of the three line city, with a share of 21.9%, while in the first tier cities, even if its share drops to 16.7%, it is still the leading brand in the market. Royalstar ranked 23.8% in the three tier city washing machine brand ranked first tier city is Haier, the first tier cities are little swans. In the refrigerator brand, Xinfei Rong occupies the first brand of the third tier city, Ronshen occupies the first tier brand in second tier cities, and Haier is the first tier city. SIEMENS has become the only five multinational brand. In the air conditioning brand, GREE air conditioner has the highest permeability in the three line cities. The second tier cities are beautiful, and the first tier cities are Haier. In the DVD category, BBK, Amoi and Xinke also have a place in all cities. The three tier cities are Lenovo, Tongfang and founder. IBM is popular in the first tier cities. Computers assembled by themselves are popular in the first and second tier cities. Japan and South Korea monopolized the market for digital cameras. SONY and Samsung were popular in the two or three tier cities, while the first tier cities preferred Canon. In terms of mobile phones, consumers in the three tier cities tend to buy local brand waveguides. NOKIA and Samsung are the most widely penetrated in the second tier cities, while in the first tier cities are Motorola, Sony Ericsson and Lenovo.

{page_break}

In the sportswear brand, Nike and Adidas have higher penetration in the first tier cities, the second tier cities are Lining, the three tier cities are Anta and double stars - the lower the market, the more popular the local brands. There are similar trends in men's shavers. Consumers in the first tier cities prefer Gillette, PHILPS and Panasonic. Consumers in the two or three tier cities choose rhinoceros with local brands. Dabao skin cream is widely welcomed by men in all cities. Local or Hong Kong Women's casual wear brands such as JEANSWEST, Giordano, Baleno, AI Ge and mettse Bang Wei are popular in all cities, but only slightly different. Transnational Internet marketing brands such as Levi 's, Lee and Benetton have a significant place in the wardrobe of young women.

Regulatory factors ensure the dominant position of local brands in the service market. Shenzhou and GTN are the most popular cities in all cities, while the CDMA of China Unicom in three tier cities also has many users. Interestingly enough. In the first tier cities, personal insurance has a high penetration rate (maybe a lack of sense of security), and property insurance is the leading city in all three cities. Second tier urban residents are less interested in buying insurance. Insurance companies, you should know where network marketing opportunities are now. Ping An insurance is the most popular insurance company in the first tier cities, while the three line urban residents are most interested in China Life Insurance.

For consumers. The influence of traditional network marketing media is still very large. Television is the largest media, with average penetration of 94% in all cities. The first tier cities prefer entertainment and entertainment programs, such as sports, music, food, natural environmental protection and financial programs. The viewers in the second tier cities prefer the local news. The three tier cities are more concerned about domestic and international news, education and job hunting programs, reflecting a demand for progress.

The penetration rate of TV newspapers, magazines and outdoor media reached 64%, 72% and 60% respectively. In addition, the lifestyle of the first tier urban residents is more abundant and diverse than the two or three line cities. In the first tier cities, people go out longer, so the outdoor media contact rate reaches 73%, which is 20% higher than that of the two or three line cities. The penetration of radio and film in the first tier cities is 10% saunas higher than that of the two or three line cities in Shenzhen.

Internet marketing digital media poses a great challenge to traditional network marketing media. Internet has become the fastest growing network marketing media in China. According to data from CNNIC (China Internet Information Center), by the end of 2006, the number of Internet users in China has reached 137 million, accounting for 10.5% of the total population. This proportion is higher in the super metropolis of Beijing, and the proportion of netizens is as high as 30%. In our survey, more than half of the interviewees went to the Internet in the past week. On average, they surf the Internet for two hours a day, and this figure is not much different in all cities. This shows that the Internet is no longer restricted by geographical restrictions, and truly become a popular network marketing media. Therefore, it has to be given enough attention in any market marketing plan.

There are many ways to communicate in stores. We have found some of them, and there are some areas worthy of improvement in the future. Because of the obvious space constraints and the existence of a large number of retail stores, small cities and towns use more simple posters in the three tier cities than those in the first and second tier cities. Beer is more innovative in display, especially in the first tier cities. Skin care products have the strongest offensive sales, even in the three tier cities. In the three tier cities, the characteristics of durable consumer goods stores are large display space and few interactive displays. Most online marketing brands only use posters, banners and light boxes.

Consumers in the two or three tier cities are more likely to impulsive consumption than those in the first tier cities, while consumers who live in the north and the West have a higher frequency of shopping than southern consumers. Milk is the most common product in our shopping basket. Among them, Mengniu is the most popular among the three tier cities (51%). The market share of Guangming milk in the first tier cities is 23%, while that in the three tier cities has dropped to 6%. Golden dragon fish oil is popular in all cities. Compared with the first tier cities (22%), Ken island beer has more consumers in the three tier cities (39%), while in the second tier cities, the blue ribbon has become the most popular beer brand.

　　 network marketing The inspiration given by the survey is far-reaching. It helps advertisers and online marketing brand planning to clearly understand consumers' different wishes and consumption habits, and also encourages us to reconsider the applicability of the idea of unified China. What is important is that the results of online marketing research show the competitiveness of each line of the city, and also make us clear the attitude of consumers through the brand preference, consumption habits and the exposure degree of network marketing media. At the same time, the findings also let us find opportunities. For those advertisers who want to improve the effectiveness of online marketing brand and network marketing communication in mainland China, the online marketing research will become a valuable resource photo recovery software.