Footwear Industry Market Rapid Development Of Electricity Supplier Credibility Frequently Questioned

Recently, the high tide of Internet consumption triggered by the European Cup and the online shopping of food caused by "tongue tip China" have made the online shopping once again become the focus of attention.

The hidden problems of online shopping are also becoming more and more prominent.

Online shopping is hard to protect rights

"During the European Cup, the sales volume of my online store did increase a lot."

Qingdao Taobao store owner Xin Xin said, "my store sells mainly.

Every night, at around ten o'clock, people on the Wangwang kept asking questions, and the number of people at midnight was much more than before.

At the same time, there are official data from Taobao, which shows that the volume of online pactions has increased significantly in the first hour of the first round of the game until 1:45 in the morning, and the increase is over 260% compared with the previous week in the European Cup.

Nowadays, online shopping has penetrated into people's daily life and become one of the indispensable shopping ways for many people.

However, while enjoying convenient and fast service, false propaganda, credit fraud and inferior quality are also frequent.

All of these restrict the development of online shopping to a certain extent.

Rapid development of online shopping market

Before the mid June electricity price war, after midnight, the European Cup gave birth to the Midnight online shopping fever, all of which elevated people's enthusiasm for online shopping, and created a wave of online shopping climax.

"5 years ago, I couldn't buy online, but now my mother would buy shoes online."

Xiao Ling, a white-collar company in Qingdao, told reporters that "in our office, people often shop online, using lunch break time to buy a lot of things, and you can save postage if you buy together."

Nowadays, online shopping has penetrated into every aspect of people's lives, and has become a new way of shopping.

As a new shopping channel, China's online shopping is developing at a high speed. It can be seen from a set of data: the retail sales volume of China's network is only 4 billion 500 million yuan in 2004, and by 2011, this data has risen to nearly 800 billion yuan.

The retail sales in the first quarter of 2012 have reached 228 billion 200 million yuan, up 40.9% over the same period last year.

The proportion of online retail sales to total retail sales of consumer goods also increased from 0.08% in 2004 to 4.3% in 2011.

So far, China's online retailing industry is still in the stage of rapid growth, and its growth potential should not be underestimated.

Electricity supplier credibility frequently questioned

However, with the rapid development of online shopping and the gradual trend of e-commerce, various problems are also frequent. The reputation of the E-business has been repeatedly questioned.

According to China's e-commerce complaints and rights protection public service platform statistics, e-commerce complaints in the first quarter of this year showed a clear upward trend.

Among them, 8240 complaints were filed in January. In February, complaints rose to 11380, while complaints in March were as high as 13920.

The highest complaint rate is the false publicity of the seller.

"Many online shopkeepers do not take photos of themselves, and steal other people's drawings. My shop has been stolen many times."

Taobao shopkeeper Xinxin said, "embezzled photos are likely to be out of line with the products he sells, but consumers can not judge that they think they are the same thing, and look at the cheap ones he sells, so they can buy cheap ones."

Online shopping is different from buying goods in physical stores. It can not see objects. It can only be judged by pictures and buyers' evaluation, while sellers' false propaganda has become a sore spot of online shopping.

At the end of last month, Mr. Chen, a netizen, saw a refrigerator in Gome online store in Dangdang, which was catching up with the special price, which only sold 1899 yuan.

But when Mr. Chen placed the order, he found that the product could not be bought at all, and the order would be cancelled immediately.

Mr. Chen called the Dangdang customer service and got the reply that it was a problem with the Gome website. After asking Gome, Gome said it was the system reason, but Mr. Chen has tried 6 times and 6 orders have been cancelled.

The next day, the price of the product is 2199 yuan, and then the order will be purchased normally.

"Isn't this a special gimmick to deceive consumers?" Mr. Chen said angrily.

Dangdang's false propaganda is not the same, from "one yuan".

"110 yuan Samsung mobile" to "children's book promotion", and then sold fake Casio in June this year, while attracting the attention of consumers, it did not give consumers real benefits.

Deceive consumers from online businesses,

Take the promotion to make false propaganda, exposing the lack of integrity in online shopping.

Online shopping, consumers can not see before buying goods, online shopping businesses do not pay attention to integrity, is bound to make consumers lose confidence in them, and ultimately the inevitable is the entire electricity supplier industry.