Brand Licensing Business Opportunities

Do you want to produce household goods with 2010 World Expo brand?

Do you want to make porcelain with Qi Baishi's traditional Chinese painting or Teresa Teng portrait?

The 2006 Shanghai international authorized Commodities Fair will be held in Shanghai Exhibition Center from 17 to 19 this month. It will focus on more than 100 internationally renowned authorized brands. The Shanghai World Expo Bureau will also promote the 2010 World Expo franchise plan.

Among the more than 100 brands that have been exhibited, overseas consumers who are familiar with overseas cartoon brands, such as duo A dream, Astro Boy, forest king, Altman and so on, also have authorized brands in the mainland, including haha, pleasant goat and grey taro.

In addition, Qi Baishi, Liu Guosong and other famous artists, such as traditional ink painting and other original Chinese art licensing brands, will also exhibit their demeanor at the exhibition.

According to Chen Xianjin, President of Shanghai World Expo Operation Co., Ltd., the products involved in the World Expo franchise plan include household products, clothing, stationery, gifts, toys and so on.

According to the authoritative statistics made by the International Licensing Association annually commissioned by Harvard and Yale business school, brand authorization has become an industry with a market capacity of about 170000000000 US dollars. Many large international activities, such as Olympic Games, FIFA, NBA and so on, have gained substantial profits through successful brand authorization operation, and have brought huge business opportunities to their partners.