The Dispute Of International Brand Agency Stems From Too Much Romanticism.

The domestic market situation is, on the one hand, the market as a whole grows fast, but on the other hand, there is a high level of homogeneous competition in most fields.

The media is reporting a continuous price war.

The international brand is undoubtedly showing another view, which can make the premium relatively easy.

This contrasts sharply with the fierce price competition between domestic products.

People who aspire to international brand agencies are more likely to be impressed by this prospect.

An internationally famous brand usually has a very short history and has stood the test of history.

Correspondingly, it is not difficult to find a long term cooperative relationship between brand owners and brand agents, two successful business stories, inter generation friendship and so on.

This history will obviously be taken out.

Brand owners will emphasize or imply their long-term nature.

In contrast, brand agents feel that problems will only happen on their side, rather than on the other side, so that restrictive clauses will not be seen.

Not thinking from an equal angle.

There are always some aura around the brand, but these are not important. The important thing is to sell goods on the basis of basic business logic.

Conversely, we can attract the aura, but we should measure the cost.

Or to experience the Imperial Palace is more appropriate.

Brand premium can not be automatically realized, brand needs to be promoted, initial investment is important, and promotion has postponed effect, of course.

The benefit is not outstanding during this period, but it will become more prominent at a later time.

Actually, this question is not so difficult to understand.

Now the agent is someone else's brand, but if the brand is your own, are you willing to invest too much money?

The reason is very simple. The brand effect can be gradually strengthened or weakened, or even disappeared.

In retrospect, many of the brands that had been very popular in 80s had disappeared, and in 70s, they had to think hard.

What we need to emphasize is current earnings.

Enterprise success may be based on purely accidental reasons, but the only reason for failure is bad management.

There is only one reason for brand agency disputes, that is, everyone reclaims the brand's agency rights.

Where is the role of agency?

It is to manage and promote brands.

Then the world is not just a brand, but a new one.

In turn, enterprises are in trouble, which means enterprises need to improve.

If the enterprises have enough knowledge about the regional market and have enough familiarity with the promotion, the relationship between supply and demand is likely to be reversed.

From the perspective of brand promotion, brand owners will seek this kind of cooperation and support, capital or other aspects as far as possible.

What needs to be emphasized is that as long as we are good at observing, we will find that there are many opportunities: good brands, favorable conditions, and sincere attitude. Although there is a face problem, we always need to go through a process.

Today we are standing on the most attractive market in the world, which is the premise of many things.