"Fast Fashion" Brand Leads The Trend Of Textile Supply Capability

When "fast fashion" becomes the most powerful magic weapon to stimulate consumption, when low price, high quality and fast become Europe and America.

The common requirement of orders is that when Chinese textile producers are generally faced with the thorny problem of rising labor costs, the choice of second production bases other than China will become a common action of buyers at the moment.

In the process of building up a global network, in addition to weighing labor costs, European and American buyers will also provide more comprehensive supply capability assessment for those newly emerging textile producers eager to win favor.

"Fast fashion" triggering the trend of diversified purchasing

Today, H&M, ZARA and other "fast fashion" brands are leading the trend. Speeding up product renewal and multi product lines demands new challenges for brands.

For most retailers and clothing brands, the process from product design to physical store sales has been greatly reduced over the past 52 weeks.

Today, a competitive supplier must be able to control the production cycle in 26 weeks, or even 13 weeks.

On the other hand, with the gradual expansion of the "fast fashion" brand product line,

The coverage of the industrial chain of product producing countries is also the focus of buyers' consideration.

Therefore, how to use the global resources to find suppliers in the world and find the best quality and reasonable price products becomes a problem that buyers need to solve.

Bart MacCarthy, Bart Macarthy, Professor of business at University of Nottingham, UK, said that the trend of European and American brand buyers is globalization.

Purchasers will disperse orders according to product categories when choosing production sites. At this time, the industrial characteristics of each country become an important consideration.

MacCarthy pointed out that if the production of cotton clothing is needed, the purchaser will look for suppliers in a country with adequate cotton supply, and manufacturers in the country should have higher production efficiency, master sewing skills and maintain lower labor costs, such as Egypt and Vietnam.

Geopolitics precedes labor costs

In order to help buyers reduce the budgetary pressure caused by rising labor costs in the manufacturing countries and build diversified procurement outlets around the world, the French knitted underwear Federation has released a comparative report on the seven competitive advantages of emerging textiles.

In this research report, Belarus, Ukraine, Moldova,

Madagascar, Tunisia and Morocco were promoted to be the most attractive clothing sourcing places after China.

Unexpectedly, 7 of the top 4 countries in the new textile supplier's guide are 4 European countries and the other 3 African countries.

For such a layout, Anne-Laure Linge, manager of the Department of international development of the French knitted underwear Federation, explained: "after 20 years of steady growth, the textile materials represented by cotton showed a trend of rapid rise last year.

We expect that the cost of raw materials for textile and clothing products will increase at an annual rate of 2%~5%, especially in Asia. "

Over the past few years, signs of rising labor costs in Southeast Asian countries have become increasingly evident. The Labor Department of Burma recently raised the minimum monthly wage from $35 to $70, and textile workers in some parts of India have demonstrated their dissatisfaction with treatment.

The pressure of labor cost appears to be expanding in the low Southeast Asian countries.

"Rising labor and pportation costs have weakened the competitiveness of Asian countries, and garment buyers should consider pferring part of their orders to areas closer to them.

Many countries in Europe and Africa have the ability to produce orders for bulk textile garments, and their workers' salaries are low. Moreover, geographical advantages can also save buyers' costs.

Linge said.

"China +1" procurement mode is highly respected.

Although the textile industry and purchasers in various countries are actively advocating diversified procurement strategy, it is undeniable that the focus of their procurement is still concentrated in China.

As Anastasia Charbin, French fashion marketing director, said, "it's unwise to put all eggs in one basket."

The answer given by Charbin is: two sourcing strategies.

He believes buyers should focus on the "China +1" strategy, which can both alleviate cost pressure and reduce management risk.

French knit

Anne-Laure Linget (Anne Roland Langhi) of the Federation pointed out that the period of rapid growth of China's textile and clothing exports has ended, but the gap between other textile and garment producing countries in the world and China is still huge.

In 2011, 43.8% of the EU's textiles and clothing came from China.

By contrast, Turkey has become the EU's textile and apparel country after China. However, its share of 12.2% is still far from that of China.

The most important reason is that the supply capacity of Chinese manufacturers can not be replaced in the short term.

Today, manufacturers of global textile exports are facing difficulties. Chinese manufacturers are trying to pform.

In order to extend the industrial chain, some enterprises specializing in fabric production now set up the clothing department specially, designing, planning, making plates and making garments.

The buyer avoids the trouble of finding the clothing factory, and also can better control the cost for the guests.

A Jiangsu based manufacturer of hand knitted sweaters has increased the number of knitted sweaters and sling vests.

Although the increase of supporting products will increase the work and cost of suppliers, it can provide more services, provide buyers with one-stop shopping convenience, and reduce the business cost of customers.

The whole industry chain supply and rapid market response capability have become new challenges for textile suppliers. The performance of Chinese manufacturers may be the reason why buyers are advocating the "China +1" mode.