A Simple Fashion Show

Looking back at many

From the monochromatic ocean to the colorful, from natural, simple to personality, thick, these elements of clothing have been changing each other.

The international fashion dress stage has also maintained her noble and elegant style. When people see the colorful costumes of T, there are always many uncomprehensible and even shocking designs.

For example, animal modeling panda costume, ancient Chinese styled top suit, The Smurfs tights, long skirts with several meters long tails, and so on, the first feeling that these clothes give to many people may not be pleasing to the eye, but what they are like if they are worn under the stage.

Do you?

Look at the show or look at the store?

Speaking of clothing wearability, it seems to be different from the daily life of the public, because clothes bought from shopping malls or stalls can always be put on the body regardless of the effect.

However, on many T platforms, the situation is quite different. Although the product series is displayed on the "ready to wear" sign, designers often try their best to express their own ideas.

Only to meet the aesthetic needs, and ignore the practicality of clothing.

Is the show really just a show with splendor as its main theme?

Shi Jie is the design director of the domestic women's clothing brand "Jasper", and is also China's top ten fashion designer.

Shi Jie told this reporter that designers should balance the pursuit of design and commercial orientation, and sometimes there will be conflicts between the two.

Should the brand insist on a little more style or a little more respect for the market?

Shi Jie said: "we will have an overall grasp of the degree.

For example, 30%~40% is our style, interpretation of the expression of brand style; 60%~70% is the sale of money, fully integrated the market factors, the premise is to stabilize the style of the situation, to do relatively practical clothing. "

Shi Jie told this reporter that in design, designers must adhere to their own line to absorb international trends, but never leave the brand's cultural pursuit and artistic style positioning.

"In the design process, it will absorb ideas from design to marketing, buyers, and even agents. Their opinions can help brand development greatly.

In business, it must be collective wisdom to implement product lines.

This is a balance, after all, the product terminal is very rational. "

Shi Jie also believes that we should use the appropriate color language, material language and outline language to express the cultural characteristics of this season's products, instead of doing wherever they want.

In terms of artistic expression, design is casual thinking; however, considering the brand from the commercial aspect, we must use rational thinking to check whether this expression is correct and whether it meets the market demand.

On the whole, we should consider the brand products from two angles: Art and market.

We should not lose too much attention to the market reaction and lose the brand characteristics, and we should not be too persistent in artistic expression and ignore the market demand. This will weaken the competitiveness of the brand in the market terminal.

Giorgio Armani, the founder of the famous brand Giorgio Armani, once said, "I want to make clothes look more realistic and connect with the real world."

But he also said that even in the face of huge demand and different countries and cities, Armani did not intend to think twice.

"I will not modify my design for the end customer or where she came from.

Those who are close to the "Armani" world will love them without reservation, because they will cater to me because they have "Armani" genes.

After all, the essence of costume design is the pursuit of beauty, which stems from life and higher than life.

As a systematic project, the engineering practice ability of clothing design is a very important topic for designers. Structural design and process technology are essential knowledge for designers. Market ability and sales strategy are also essential abilities for designers.

As a garment

We should have our own style and build a brand design concept with our solid foundation.

Besides, the expression of designer's artistic style must also have his specific way.

The expression of the artistic style of clothing pforms the spirit into material. In order to express the artistic style of clothing, the designer must ask for the understanding of color, form, cutting and modeling.

This may explain why so many personalized designs will emerge in an endless stream.

The show is also part of the design.

In many international brands, the show is sacred.

Why is the show so honored? It also goes back to the fashion salon era that has yet to be produced in garments.

At that time, there was no T flash and flash lights in the fashion show. The model only displayed clothing for the big customers in the private space of the boutique. This kind of non-public and small experience mode together with the brand's history, culture and craft level became an important part of its "soft power".

However, with the passage of time, today's show is no longer the kind of small style, large venues, big stage, it seems that if the show does not make some complicated stage design, it can't hold the ground.

More and more show venues with gorgeous elements to support the scene, it seems that only exaggerated details are the embodiment of designers' skills.

Indeed, the stage design and size of a show will affect the style of a show.

Wu Haiyan, a famous designer, once had a fashion show on the side of the beautiful West Lake. The Xiling bridge was accompanied by the waves of the wind, which added a bit of Jiangnan's gentle and poetic style to Wu's style.

From this, we can see that environmental positioning is also a consideration for the success of a fashion show.

The famous designer Zou you has held many works conference before. You can see the minimalist but unique style in Zou You's show. This is also one of the many designers in the China fashion week.

Zou You said, "I don't like to show the show like a variety show. The energy spent on the stage is more than that of the costume itself, and it costs a lot of money, which is not my intention.

Now some fashion shows are pursuing the grand effect unilaterally, leaving the fashion and leaving the design. What I want to do is to skim these things and make a pure fashion show, emphasizing the strength of the costume design and the moving things in the design.

For a show, the layout style of the scene is actually a presentation of the designer's personal way of thinking. The designer's past experience determines his aesthetic orientation, and what he sees is also what the designer wants to express.

Some shows seem very simple, but in fact they are not simple at all.

Because the exhibition design should also reflect the sense of time and space of design, and emphasize the same wisdom of design.

Many discussions between designers and architects, space designers and directors will ultimately decide the overall style of the show.

Zou You thinks that many "big shows" abroad, such as CHANEL, are very elaborate and exquisite in stage design, but some domestic shows are not exquisite, and their ideas are very crude, and the stage design is poor.

Fashion show should be a gathering of outstanding talents such as directors, dancing, lighting, multimedia talents, designers and so on, to show the best things, not the way to show off their wealth.

First of all, there must be design, then performance.

At the same time, the stage design of fashion show should be consistent with clothing design and brand positioning. In the selection of A and B, aesthetic judgment is needed, which needs to conform to the context of the brand itself and is unified with the brand expression.

Designers should know the market

Fashion designers design clothing, clothing shows through the show, clothing designed by businesses to sell, clothing sold by consumers to buy by consumers, the reason is so simple.

Therefore, the concept of design should be updated as the market changes.

The design can not be separated from the market. After all, the clothing displayed is to be sold in the market, rather than just showing a designer's concept in the show.

The basic purpose of clothing enterprises to make clothes is to make profits. Any operator wants to exchange clothes for profits.

However, the relationship between the design style and the market is corresponding. Without affecting the product style, it is reasonable to design according to the market demand, so that the product has the advantage of sale, and it will not be defeated at present.

To become a successful designer, the first quality is to understand the market and grasp the market.

The clothes displayed on the T stage must go to the market after all, but it is impossible for everyone to be a star in the crowd. It is impossible to dress up like the brilliant models on the T stage. After all, they are too far away from the real society.

Only the design that adapts to the market is good design.

However, it does not mean that designers can not innovate, do not need to think, just design some popular and fashionable styles.

As a designer, his crucial role is to predict what people should wear next season and what kind of clothes are the most fashionable.

If the order is reversed, the existence of the designer is meaningless.

In fact, the relationship between design and market is simply an interactive relationship, that is, who is out of the relationship that no one can exist.

The evaluation of designer's work is through fabric, style, cutting technology, fashion sense, and overall style. These are indispensable elements to evaluate designer's works.

In addition, the evaluation of designer's works and the relationship between works and consumer groups, business premises, and urban environment, such as which age groups of clothing works are designed for consumers.

The accuracy of consumer positioning is the basis of clothing design, and also the basis of business evaluation. It should also be the basis and the selling point of clothing entering the market.

After all, the store is not.

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