Sales Of Luxury Goods In Mainland China Are Down. How Should Electricity Providers Cope?

Just saw a news saying: "luxury sales in the mainland of China have slipped", at this point, we will do business, we will think, in this electricity supplier is not yet developed countries, luxury goods sales have declined, so how should the electricity suppliers respond?

Now let's take a look at the decline in luxury sales.

Weekly market review

This week, the Shanghai Composite Index closed down at 2225.43 points, down 1.57% while Shenzhen stock index closed at 9500.32 points, down 1.88%, and Shanghai and Shenzhen 300 closed at 2461.61 points, down 2.01%. The textile and garment sector fell 2.87% this week, of which the textile manufacturing sector fell 3.04%. clothing Home textile sector fell 2.73%.

Industry dynamic scanning

(1) the RMB rose slightly in the two quarter, with a depreciation of 0.88%, the biggest decline since 1994; (2) the sale of luxury goods in the mainland of China has declined; (3) Nike has entered the two or three line market in Tmall; (4) it has been collecting or storing progressive cotton prices or getting warmer; (5) the retail sales performance of the UK in May was strong, and clothing and footwear Sales increased significantly.

Company News Click

(1) Pathfinder: the net profit of China Daily is expected to grow by 30%-45% over the same period last year; (2) yeco Technology: a total of 5 million 965 thousand and 100 yuan of government subsidy subsidy has been received; (3) Jordan's sports statement has written off the names of Jordan's children's names; (4) Saturday: the acquisition of high-end women's shoes brand D:fuse; (5) Baleno's parent company's net profit in 2012 fell 18%.

Investment perspective

Textile manufacturing sub industry: in May, foreign trade prosperity index rebounded, but the external market demand is still relatively low, the overall volatility of the textile sector is more likely.

Clothing home textile sub industry: in the weak market environment, the brand clothing enterprises that have established the performance increase have better defensive ability. In the near future, we are optimistic about the high growth sub sectors, leading enterprises, Pathfinder, search and operation of YOUNGOR, fuanna, and nine herdmen. Seven wolves 。

You should not worry about this. If you want to do the following things, then the sale of luxury goods will not affect us.

First, establish a good brand image.

Just like buying 3C products to the Jingdong, the website should set up a good brand image, or a good quality and cheap price, or a genuine product guarantee. In short, the netizens mentioned this website, can tell the place that attracts him, is the success. Now the large-scale e-commerce website relies on word of mouth.

Two, professional network customer service

400 customer service telephone + online customer service consultation is an essential customer service system for e-commerce websites. Internet trading itself has suspicion and imagination, which requires professional customer service personnel to guide prospective customers into customers. It is conceivable that if a mall does not have online customer service, it will be difficult for customers to pay.

Three, good after-sales service

Like a physical store, good after-sales service is indispensable if we want more customers to become repeat customers. Especially when there are various problems in the commodity, it is better to sacrifice the profit of the website itself and safeguard the interests of the customers as much as possible. For customers, Zhou Ting believes that the slowdown in the growth of the luxury market has much to do with the slowdown in the domestic economy. She said that because of the sluggish real estate market and the depressed stock market, the cash flow of some consumers is decreasing. The middle class who bought luxury goods in the past paid more attention to the input of basic daily necessities, while others were more willing to buy luxury goods with investment and collection value.

Four, perfect logistics service.

One of the most attractive reasons for Jingdong and van customers is that they will be able to arrive at the world's orders within second days after they have completed the logistics service. Otherwise, if they receive the goods in half a month, you are the customers. Are you still calm?

Only by taking the initiative into consideration for customers can e-commerce websites continue to develop. At present, the electricity supplier is still a meat and potatoes, but the thing that will continue to burn will eventually be obliterated, so we should seize the opportunity and compete fiercely. Whoever wins the customer will be the winner.