A Clothing Business Practice Of A Female Boss In Wenzhou

Zhu Aiwu was "gone with the wind" before reporters.

The president of the Gao Bang dress group (hereinafter referred to as "Gao Bang") is also the vice president of the Zhejiang clothing association, the Wenzhou Municipal People's Congress, the Wenzhou Municipal Federation of industry and commerce, and many other social functions. It is not as aggressive as ordinary entrepreneurs, nor is it like the strong wind and fire of ordinary women.

Let everyone's eyes shine.

At the end of the sixteenth China International Clothing and Accessories Fair (CHIC), Gao Bang once again made a full pot.

In this regard, this gentle and charming female boss in Wenzhou does not hide the spirit of the heart: "our goal is to be" a hundred years high, the world's high state ".

In the past few days in CHIC, everyone has been competing with each other and enjoying learning with each other. Gao Bang hopes to take this opportunity to learn more experience and constantly promote his own brand.

We want to go to the world, but the Gao Bang of the world is not just a few shops in foreign countries, so we have been looking for the right time to launch the brand of Gao Bang and truly become the Centennial brand that leads the trend.

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There is a famous saying that there is no weak market, only weak products.

To Zhu Aiwu's great satisfaction, her product has always been able to cater for the needs of consumers in the past more than 10 years.

This is due to the core competitiveness of Gao Bang, which has been formed for many years, "efficient logistics".

Zhu Aiwu explained that efficient logistics is actually a big concept, from the market prediction, product design, product manufacturing, channel distribution, until the first time to allow products to meet with consumers, Gao Bang can always be faster than others.

She said at the same time: "the clothing that was popular yesterday in the streets of New York can be imitated by Chinese enterprises today, but we are not just copying. When we choose the international fashion elements, we creatively absorb and digest into our own unique things."

The reason why it can grow rapidly in the short span of ten years is, on the one hand, that the enterprise has a loud brand and the successful operation of "virtual operation" on the other hand.

In September 11, 2003, Cheng Siwei, vice chairman of the Standing Committee of the National People's Congress and chairman of the Central Committee of the Central Committee of the people's Republic of China, gave a lecture on "virtual economy exploration" at Zhejiang University. Zhu Aiwu was deeply inspired by this.

She believes that virtual management is adapted to the trend of modern business management that seeks flexibility. Nowadays, enterprises need to change their traditional investment methods, abandon the "big and full" and "small and complete" business ideas, emphasize light and flexible, and get support and coordination of external resources and strength through the integration way of virtualization, so as to achieve the goal of complementary advantages, mutual benefit and common growth.

The reason why Gao Bang can carry out the virtual operation quickly is that it has two conditions: first, Gao Bang has the information gathering network which is well-informed throughout the world and the design and development capabilities of the sportswear; and the two is that Gao Bang relies on intangible assets and corporate culture and relies on information to mobilize the upstream and downstream cooperative merchants.

Today, Gao Bang owns four major regional companies in the East, the south, the West and the north, two production companies and a design center, with more than 500 franchised stores, most of which are located in the commercial golden section of Huaihailu Road and Nanjing Road, Shanghai.

Even though the pace of development seems to be leaps and bounds in the industry, Zhu Aiwu has repeatedly stressed the word "balance".

"We are moving at a reasonable speed," she said.

Just like long-distance running, we don't care about the temporary ranking. We use confidence, patience and skill to be the last victors. Some greatness is boiled out.

We noticed that

Although she holds several positions, she is very happy to share with you the experience of career and family.

Faced with the question of "you are too busy", Zhu Aiwu's answer is: "I like to exchange information and explore ideas of development with people outside and inside the industry. When I communicate with female entrepreneurs, I often take the lead to share some inspirational books with you."