Wen Shang'S Success Model Based On Xiamen

Clothing, glasses, electrical appliances, packaging...

These words are very frequent in Wenzhou people's business dictionaries, but in Xiamen, a city with developed non-traditional industries, traditional brands do not have much meaning of "Tucao".

Whether it is Siming, lake, Jimei, or Haicang, Tongan and Xiangan's Industrial Park, the market of hold is more like emerging fields such as electronics, ships, military industry, medicine, urban complex and so on.

"People in Wenzhou

It has gone through three pioneering stages, and every entrepreneurial stage can keep pace with the times.

Gao Liqing, director of the Xiamen Wenzhou chamber of Commerce, said.

In the 80s of last century, when the supply and marketing force of Wenzhou was diverting to all parts of the country, the first group of Wenzhou people boarded the island on the back of their home glasses, leather shoes, clothing and electrical appliances, and began their business activities.

"Before 2000, Xiamen's eyeglasses store was almost exclusively owned by Wenzhou people."

Xiao Shengfei, general manager of Xiamen Daming glasses Co., Ltd., said that in recent years, the "Huashi glasses" founded by Huang Wenhuang, President of the Wenzhou chamber of Commerce in Xiamen, has become a familiar brand in the locals, and only more than 20 branches have been opened on Xiamen island.

The Wenzhou people bring not only glasses products, but also high-end optometry technology and glasses service system.

Electrical appliances, the same product with Wenzhou elements, began to take root in Xiamen with the arrival of Wenzhou people.

From order business to factory production, and then to production, sales and service.

Nan Cundian, executive vice president of Wenzhou chamber of Commerce in Xiamen, promoted the market leading tradition of Liushi low voltage electrical appliances in Xiamen, and the Japanese electric appliance he founded has become the leader of local electrical appliances brand.

"2000 is the dividing line of the new century, and it seems to be a title page of Xiamen Wenshang."

Gao Liqing said that many of the warm businessmen who invested and started business in Xiamen have accumulated a certain scale and formed a certain mainstream brand in the industry.

After 2000, competition in Xiamen's eyeglasses industry intensified. With a certain brand base and capital accumulation, Wen began to "fight" in other investment fields, but the Wenzhou people who remained in the camp still occupied more than 40% of the glasses market.

From 2000 to 2008, this is a period of rapid development of Xiamen's Wenzhou businessmen. Huang Wenhuang built China eyeglasses into a "production + trade + service" one after another. After obtaining the famous trademark of Fujian Province, it allowed others to manage, invest in their own real estate and acquire state-owned enterprises. While doing glasses, Xiao Shengfei started acting on Wenzhi brand shoes and hats and Xiamen brand clothing; Nan Cun Dian started commercial real estate leasing, and established Japan China Investment Co., Ltd.

When the Haicang Bridge opened to traffic in Xiamen, Wenshang Yu Chen pan, a former trader, invested in the development of the "sun rising bay" real estate project in the new coastal area of the east coast.

"From the initial capital accumulation to the" struggle against Japan "in the first eight years, many Wen merchants have completed the process of brand creation and industrial expansion.

Gao Liqing said that after 2008, this is a collective "Metamorphosis" period, Xiamen Wenshang uses vivid examples to give "

This famous business gang has added luster.

Wen Shang never took the lead in "dare to make the world first". Nan Cun Yu and Yu Chen pan did not stick to capital and busy with "counting money", but introduced science and technology and culture to enhance the technological content and brand added value of products.

Under the prevailing wind of technology, Nan Cun began to develop from electric trade production and commercial real estate lease to prevention and control, disaster prevention and information security warning and alarm system; Yu Chen pan developed from the real estate industry to the mechanical shipbuilding industry; while Wen Shang Huang bang was working with Peking University to advance to the military industry; Wenshang Zhang Ming Wang was not satisfied with the monopoly status of pilose antler trade, and continued to develop into the pharmaceutical industry.

"Although the development space in Xiamen is narrower and narrower, capital flows and profits are playing a positive role again in the cooperation of Wen Shang".

Gao Liqing said that in recent years, Xiamen headquarters, holding together in all parts of the country to seek projects and invest in industry, has become another new feature of Xiamen Wenshang.

Gao Liqing said that the current investment mode is that there are shares in your business and there are shares in my business. This investment pattern has become a common practice in Xiamen.