Anta Rooted In Sports Marketing

The CBA finals of the 2007~2008 season have come to a close. The Guangdong Hongyuan team won the championship for the fourth time.

With the Hongyuan team wearing the championship T-shirt designed by Anta grassroots designer, Anta's "star route" plan ended this season.

The rapid development of China's sports has brought infinite opportunities to the national sports brand.

As a loyal partner of China's sports industry, Anta has been committed to sports sponsorship.

Since 2004, Anta has been sponsoring the Chinese men's basketball professional league for three consecutive years, becoming the only designated partner of CBA professional league sports equipment, breaking the international brand monopoly of the top domestic competitions.

In January 2006, Anta renewed its contract with CBA for another 7 years. The cooperation between the two sides extended to 2012, which further deepened the relationship between Anta and CBA.

In addition, Anta has sponsored Chinese men's volleyball league matches and Chinese men's women's Table Tennis Super League competitions.

At the beginning of the new season of 2007~2008CBA, Anta joined hands with the China Basketball Association to launch a player promotion plan closely linked to the CBA League, the "CBA Anta star route plan".

At that time, Anta signed the Rockets coach Adelman to be the general director of Anta star training camp. Anta signing players Scola and Francis will be assistants. They will discuss skills with CBA's star sharp players and witness the birth of another group of basketball stars.

The success of sports marketing has accelerated the growth of Anta brand and the distinct enhancement of its reputation.

"The spirit of pcending oneself into every person's life" is the mission of Anta. Anta people are committed to conveying the spirit of sports and the spirit of sports to every consumer.

This is different from the individualistic values advocated by Nike and Adidas. Anta is promoting Chinese culture.

"By 2011, it will become the first brand of the Chinese market brand reputation and market share, and will become the top ten sporting goods company in the world." it is the vision of Anta enterprises.

In order to develop CBA series products, Anta founded the first "Sports Science Laboratory" in 2005, and worked with RScan, a famous Belgian sneaker Research Institute, to study the characteristics of human motion mechanics.

The famous Anta core technology is born from the sports science laboratory. Anta core technology structure provides excellent stability and mitigation function, helps improve athletic performance, and fully experience stability, balance and natural sense of movement in sports.

At present, "core technology" has developed to the second generation and is at the leading level in the same industry in China.

At present, more than 90% of basketball players in China are wearing Anta shoes.

In August 8, 2007, on the occasion of the countdown to the Olympic Games 1st anniversary, Anta launched a series of Olympic TV advertisements that had long been put on the market.

At present, the CCTV sports channel and local TV stations are playing the series of "today I come", which has fulfilled the Manifesto "08 wait for me to come", reflecting Anta's spirit of pcending self.

This series of advertisements will continue until the end of the 2008 Olympic Games, so as to form a complete Olympic Series advertisement and carry out systematic Olympic marketing.

Turning to Anta's past achievements, Ding Zhizhong, chairman and CEO of Anta's board of directors, said: "past achievements represent only the past. Anta's spirit of never stopping let us look ahead.

2008 is another new starting point for Anta. We are ready to go. "