The Store Sells Three Big Cats.

The traditional department store sale site gathers "flower cars", "hot sale" and "special sale place". If these means of centralized shipment were used as the killer of merchants on weekends or holiday promotions, they would now be a "reserved program".

In the Huayu shopping center, Xidan shopping center, Xinhua Department store and other places, the reporters saw that most of the brand counters contained their own "flower cars" (removable containers, display goods on the upper floors, and goods stored on the lower level), and the two sides of the gate, elevator, middle Island and side hall opened up a temporary sale area consisting of a large number of "flower cars" or shelves.

Take Zhongyou department store as an example, the 2 floors to the 8 floors of the middle hall all have a "hot sale meeting", and even a number of "hot shops" on the same floor get together.

Although today's price tag is flying everywhere, it is hard to mention consumers' interest in "discount button", but 70 percent off or 50 percent off, sometimes even as low as 90 percent off, still has considerable popularity.

In the 3 layer of Zhongyou department store, the reporter saw that there were few customers in the Scofield counter, but the brand 50 percent off "hot sale meeting" was not far away, but it was the most popular place in this layer. Although all the goods offered last year or even earlier were available, most of the samples were left with only samples, but there was an endless stream of shoppers and even many customers registered.

Reporters learned that although the "hot sale" scale is different, the scene is chaotic, but for agents, the cost performance is very high. Good lots make them have the flow of ordinary counters which are hard to match, and the gesture of throwing goods makes them very affinity. It is easy for customers to sweep large quantities of "parity products". The sale of special sales once a week sometimes exceeds the performance of the counter for one month.

Generally speaking, most of the two or three brands that are willing to "jump out and circle up" are shopping malls. Among them, more famous ones are sold by special sale, while the general brands need to rely on special sale to concentrate on the "bottom sales" and avoid being retreated because they can not complete the lowest sale index in the market.

There are also floating accounts for the 1 flower floats. For the fans of the special stores, the reputation of the shopping mall and the benefits of the special offer are the reasons why they are in the rush for the sale. However, the brands appearing at the special sale are not always the "permanent residence accounts" in the shopping mall, and many of them are "extraterrestrials" that only appear on sale.

At the Zhongguancun Plaza Shopping Center, the reporter found that many of the brands in the special sales area made up of some bags and footwear brands were quite "face". The promoters of West Village names said they came to trial business, so there was only a temporary contract.

Xidan shopping center, blue island mansion and other relevant stores official told reporters that the general shopping mall strictly does not allow the outside households to sell in the field, but does not exclude small and medium-sized shopping malls or non-standard businesses to allow temporary accounts to stop.

Generally speaking, the first line special brand sale is directly supplied by the manufacturer directly by the direct distributor or manufacturer. The quality of the product is most guaranteed, sometimes only for members.

Next is the special sale of the two or three line popular brand, which is mostly held in the shopping mall. The products are mostly off-season and broken goods, and there are also some defective products.

The "most unreliable" temporary renter of the quality has sold a lot of brands, and some floating brands of nameless brands have the danger of "shooting a gun for another place".

Therefore, to buy discounted goods in shopping malls, it is better to choose the fixed brand goods in the mall.

The price of 2 discount service discounts is worrying. Apart from shortages such as shortages, broken codes, remaining samples, no place to try on, poor shopping environment and so on, most of the key services in the special stores also shrink along with the price shrinkage.

A salesperson told a reporter that the floats in the general shoppers were likely to make an oral promise after the customer's efforts to "just quit, not change", because the specials were not missing numbers or old ones, and the possibility of changing them to the same products was very small.

And the large-scale sale of general temporary organizations will be "empty" sooner or later. It is sure that "no refund or no change", and the crowd is crowded. The scene is chaotic. Many products are prone to blemish due to squeezing and pulling, and the loss of accessories such as belts is also very common.

In addition, many of the old ones are produced for a long time, for example, shoes are generally adhesive, and long time shoes are easy to open.

Reporters learned that the general "horse race circle" sale or shopping malls to determine a certain day rent, or by the mall in the sales of the points (through the shopping malls POS machine checkout), the former is the most common, so the mall is rarely for special products, sometimes consumer special goods can not even for shopping mall membership card points.

Apart from the shrinkage of services, pricing and discount "double high" are also very common in the special sale place. In the hot sale conference of a men's clothing on the two floor of Zhongyou department store, the reporters found that although 90 percent off signboards attracted many consumers, many customers watched the shirts with a price of more than 1000 yuan break down the label of 100 yuan instead of paying the bill. Customers said that although men's clothing was not too particular about style, such discounts made people feel that the original price was too much water.