China International Home Textile Exhibition Opened Recently

The first quarter of 2012, from the National Bureau of Statistics

In the statistical category analysis, we can see that the home textile industry has achieved varying degrees of growth in production, sales, export, profits and taxes, and has continued the stability and development of the industry. However, the "two deficiencies" of market consumption and enterprise funds still perplexed the operation of the industry.

Therefore, the China International Home Textiles and accessories (Qiu Dong) fair, which will be held in Shanghai in August 28th, will shoulder the multiple tasks of industry associations in guiding and upgrading industrial pformation and improving marketing channels.

The exhibition will reach a record high of 138000 square meters, with a total audience of 60 thousand.

This exhibition will become a powerful prelude to the home textile industry in 2013.

Brand collection displays design concept.

These years, the domestic

Not only have we done enough work in product development and design, but we have also begun to innovate in the concept.

Enterprises gradually realize that it is not enough to make the brand light to spend their products from the product. It is also necessary to create a brand new idea for consumers, to achieve the ultimate goal of products and get the recognition of consumers.

This autumn's home textile exhibition, Meng LAN, red beans, Vico, mercury, shark, pleasure, dinosaurs, world anda (An Shuibao), Daly and many other well-known bedding brands, as well as domestic towel brand Jie Liya and Gao Yang exhibition hall are actively participating.

The International Pavilion is attracting many visitors with its brand strength. Overseas exhibitors such as Turkey Pavilion, European Pavilion and international famous bedding NICHA, KUAN 'SLIVING, NOYOKE will make a high-profile appearance.

In the European Pavilion, Italy's top bed brand MartinelliGinetto and famous French bedding brand GuyLaroche are particularly outstanding.

The Greek Pavilion is again exhibiting this year. Beds, towel products, decorative fabrics, curtain fabrics and accessories will be displayed.

The bed products and household products show the mall display to the exhibitors.

These "soft decoration" which incorporate more cultural and artistic elements will bring buyers into the "soft" era.

The display of home and abroad brands, especially the European bedding enterprises, reflects their space through hard clothing style.

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And all interior accessories, from furniture to decoration, a pot, a bunch of flowers, are integrated into the unique creativity, including the accumulation and connotation of culture, creating a warm, bright and romantic atmosphere for buyers, eliminating the psychological distance of customers, stimulating customers' consumption psychology, and increasing the sales share of shopping malls.

Interpretation of modern home concept

The trend of home textile products released at this home textile exhibition is not only home textiles but also an attitude towards life.

The fashion trend of home textiles was released. After multiple screening and evaluation, designers' products were finally recognized and published as a fashion trend.

The release of color trends is also a major feature of the autumn home textile exhibition. The designer will display his unique originality in the publishing area, color therapy.

This is a field that has not been touched before in home textiles. This new concept shows the harmony and warmth of the family with beautiful colors.

In today's life pressure is relatively large, using color to ease is also one of the modern home concept.

Traditional culture promotes communication and integration

In the global market, cloth enterprises still have strong market expansion.

Although the proportion of internal and external sales is different, under this trend, both internal and external marketing and adjusting the market structure have become the mainstream.

This autumn home textile exhibition, cloth art enterprises continue to strong attack, Haining, Yuhang, Tongxiang, Shaoxing and other textile industry clusters, waltay, Changhua, Ke Lida, Zhonghua, tetai, Yuan Zhicheng, Yulong, zheta, Zhongwang, Otas, and Xin, Europe, Bo Sheng, the British and American family and other well-known fabric enterprises will release their latest research and development of new fabrics.

As a cultural DNA, the display of intangible cultural products of home textiles has been sought after by audiences in recent years. Yun brocade, Dong brocade, Shu brocade, blue printed cloth, Xinjiang handmade carpet and traditional handicraft fabrics with traditional characteristics are coming again.

This event takes three parts, namely, publicity, knowledge consultation, and on-site art exhibition of intangible heritage. It integrates cultural reality, artistry, authenticity and typicality, and displays the charm and demeanor of textile intangible cultural heritage from all angles and angles, and feels the exchange and combination of Chinese traditional culture and industry.

New technology and new lifestyle

High quality source, high technology, as part of high-end home life, towel exhibition area shows the innovation ability of science and technology.

The famous towel enterprises and Gaoyang industrial clusters headed by Jie Liya organized more than 10 outstanding towel enterprises in the region to display the latest technology and new products.

The core product area has always attracted the eyes of many consumers at home and abroad. The exhibition includes both traditional Vic and Hongrun functional pillow enterprises, as well as a variety of latest bedding products brought by silk quilt of Chau spring industrial cluster and Pujiang, a famous quilted town in China.

With the development of China's doors and windows sunshade industry and the huge market potential of the building energy efficiency industry after the Expo, sunshade and curtain accessories exhibition area has been the main layout of the home textile exhibition. Therefore, many Chinese and foreign exhibitors take the opportunity to launch their new global products.

In addition, the exhibition organizing committee will also open up 300 square meters of display area for the Jiangsu textile industry, such as the Hunan Sulong group and the golden sown bird, etc., will display various kinds of textiles containing hemp fiber, and introduce high-tech, natural and environment-friendly hemp textiles.

Hemp bed products have the characteristics of moisture absorption, sweat perspiration, antiseptic disinfection, anti ultraviolet, durable and so on. The wide application of hemp will change people's life and open up a more energy saving and environment-friendly life mode for people.

In addition, the fiber products produced by Lan Jing group are new breakthroughs in environmental protection raw materials, as well as the progress of enterprises and a major innovation in the domestic textile industry.