Adidas Announces Its First Outdoor Product Store In China

The German sports leader Adidas (Adidas) has set up an outdoor product department since 1991. Although it has the largest sales network in the world, its outdoor products business has not been annoyed for years.

Recently, Adidas (Adidas) announced its first independent establishment in China.

Brand outdoor products store.

In response, Rolf Reinschmidt, manager of outdoor products Department of Adidas (Adidas) group, said in an interview: "last year, Adidas (Adidas) had a good sales performance in outdoor sports products, with sales of 300 million euros and an increase of 40% in the same year.

I believe that the opening of Adidas brand outdoor products stores in China will be a correct choice for Adidas to enter the outdoor market.

In addition to Adidas, the main business of Tai Ya group, which integrates research and development, production and sales of sports shoes soles, also says it will invest in wholly-owned subsidiaries to build RAX outdoor sports brand projects. The investment estimate is 46 million 498 thousand and 800 yuan, of which 6 million 380 thousand yuan for hardware and software facilities and 40 million 118 thousand and 800 yuan for mobile capital.

Almost the same time, Longde group, which was born in the field of foreign trade processing, convened dozens of partners from all over the country in the name of its newly established outdoor equipment brand, and also wanted to switch to the domestic outdoor equipment market.

In fact, Tai Ya shares and Longde group at the same time optimistic about outdoor sports market is not a whim.

As early as June this year, Thailand shares issued a report on "outdoor products market and Thai Asia competitiveness analysis", pointing out that China's outdoor market is on a rising trend. The outdoor sports equipment market will grow by 50% every year, and the market will exceed 10 billion yuan.

Thus, as the economy continues to grow,

The industry has welcomed the development of spring.

Industry experts analysis: outdoor sports is not only a popular sports situation, but also a newly established industry. This industry is a whole which depends on the movement itself, but also has an impact on sports, which is usually referred to as the "industrial chain".

However, at present, the domestic shoe enterprises are not perfect in the outdoor sports shoes and clothing industry, and there are few enterprises specializing in outdoor sports functional fabrics and outdoor sports shoe materials, and there is no cluster effect.

According to relevant data, in 2001, the scale of China's outdoor sporting goods market was only $40 million, reaching 2 billion 600 million yuan in 2006, with an average annual growth rate of over 100%.

In 2010, the sales of outdoor products in China had reached 6 billion yuan to 8 billion yuan, and this figure is expected to increase to 10 billion yuan in 2011.

At present, although the scale of individual enterprise's sales scale is relatively large, the outdoor sports market in China has a high growth rate of 30% every year, and the domestic outdoor sports market investment and consumption groups are growing rapidly, so the sales scale between outdoor sports brand and traditional sports brand will gradually narrow.

Nowadays, outdoor sports are more than adults, Quanzhou.

Such as card road, Mingwei and so on have also opened the way of outdoor market, aiming at the market of young outdoor equipment, hoping to quickly achieve industry licensing by means of subdivision.

Under the background of pformation and adjustment, outdoor goods market with vast development space has become an option of sports brand.