2012 Haining Fashion Week Shows Milan'S Elegant Demeanor.

11 days, the cumulative audience exceeded 20 thousand scale and influence unprecedented.

"Is it the hotline of Haining daily? I want to see the leather show of leather fashion week. Where can I buy tickets?" in the morning of June 6th, the 2012 China Leather Fashion Week hosted by Haining leather Expo Organizing Committee of China and Haining leather leather city of China has not yet officially opened. Many readers have entered this hotline to consult how to participate in fashion week.

The excitement of the scene made it impossible for the organizing committee to predict: "this year's fashion week is very good. Every show is full, and the audience is too late to enter."

It is understood that the annual China

Fashion week was founded in 2008.

Since 2009, "Chinese leather fashion week" has become a relatively independent activity plate.

On the 16 day, the 2012 China leather fashion week ended perfectly.

Over the past 11 days, nearly 28 sets of leather and fur brands from Haining, Beijing, Guangzhou and other countries have been released in 2000.

The number of watching shows is increasing synchronously.

Reporters learned from the organizing committee that the event attracted tourists and businessmen from all over the country, as well as Japan, Russia, Europe and the United States. The number of people attending the opening ceremony and the first show shows more than 800 people, while the remaining more than 20 venues are full. The number of viewing shows reaches five or six hundred people, with an audience of over 20 thousand.

The small show hall has condensed the painstaking efforts of designers and entrepreneurs, but the enthusiasm of businessmen and visitors alike has given the designers and enterprises great satisfaction and encouragement, and also reflects the increasing influence and good platform effect of fashion week.

Order view show two is not wrong to see fashion, do not go to "Milan".

Fashion week has been held for 5 sessions, and more and more brands have been involved. A number of loyal audiences have also been produced. Some of them have come to see the show 5 years ago.

Lin Bingfu, who runs leather business in Fuzhou, Fujian, is one of them.

"Thank you very much for the platform of fashion week."

Lin Bingfu bluntly said that fashion week first brought them great convenience.

As a senior leather clothing dealer, Lin Bingfu and Haining are very natural.

"In 2008, Haining hosted the fashion week for the first time, and the manufacturers of cooperation invited us to come and see it."

This view left a deep impression.

The first fashion week was mainly based on practical leather clothing, and there were not many enterprises to attend. However, there were many enterprises in the exhibition, which provided a platform for enterprises and dealers to know each other.

In the process of watching the show, Lin Bingfu finished the work of sample clothes and processing enterprises that he should have completed in the second half of the year.

So in the next few years, Lin Bingfu would come over and see if he did not receive the invitation.

"Over the past few years, fashion week has become more and more popular internationally, and its leather clothing has moved from practical to cultural and artistic, leading the fashion trend.

Now look at fashion week, order view show two is not wrong, in addition to the selection of new, docking enterprises, but also become a pleasing spirit enjoyment, every field does not fall.

He said, in the leather industry, it is not necessary to go to Milan to see fashion. As long as Haining's leather fashion week is run, he will come every year and will continue to support it.

Mr. Song from Beijing came to see the show for 3 years in a row.

He said that unlike many famous fashion week in China showing only the avant-garde products, the leather fashion week in Haining is very characteristic. It combines the ordering of enterprises with the publication of fashion trends. The products launched are also between the market and the concept. Customers can place orders in the production workshop at the first time after the product is released, and the efficiency is very high. This mode is worth promoting.

Brand enterprises are in hot pursuit. Next year, they will have a "show".

In the afternoon of June 11th, in the hall of Fairview, the Jin Jiang Grand Hotel was accompanied by a dynamic set of music, accompanied by a set of bright and light leather clothing.

On the T stage, bright yellow, tender green and rose red leather flashed with cotton, silk fabrics, lace and metal accessories perfectly. More than 100 sets of women's wear staged a delicate and capable fashion show with unique style.

This is the first time to participate in the leather fashion week of China's genuine leather dress - Beijing Cho Si Di dress to the audience's surprise, but also adds a variety of colors to fashion week.

Li Chengduo, general manager, told reporters that he was very impressed by Haining's leather fashion week.

Last year, after his participation in the Expo, he joined the Haining and set up a R & D center in Haining. As a fulcrum, he further promoted his R & D and market share and expanded the South market.

During the show, the audience was full of audience.

Li Chengduo said that he did not expect the first time to attract so many spectators and businessmen to have such a good response.

Through China leather fashion week, we have seen the development level and market prospect of Haining leather industry.

"Coming to Haining is the right thing to do."

Next, Li Chengduo will gradually shift the focus of the north to Haining.

The JONOR fashion company, based in Tokyo, debuted with China's JONOR brand for the first time in China leather fashion week.

In the view of general manager Wu Jianming, Haining China Leather City as the global leather marketing center has become increasingly prominent. It has taken the latest concepts and styles from Japan to China fashion week to play a role in expanding JONOR's customer base in China.

"As a brand that has been operating abroad for a long time, can our products be suitable for Chinese consumers? This week is a fashion week to test, but the response is very good. In less than 6 days, the order quantity has reached the level of the same period last year, and many Japanese friends have come to join in the show, unexpectedly, next year to make persistent efforts to show up."

Fashion Week sparked new thinking: "exhibition economy" is promising

China leather fashion week, founded in 2008, is the only professional fashion week in China's leather and fur industry.

After 5 years of cultivation and development, fashion week has been widely recognized by the industry. The brands of exhibitors are rising rapidly: 7 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, and 28 in 2012.

From the perspective of brand distribution, it is basically local brand at the very beginning, and now the brand participation has expanded to domestic and overseas.

The wide participation of foreign and foreign enterprises marked the strong recognition and support of the fashion week's influence and brand cohesion.

The hosting of fashion week has promoted the marketing, design and brand building of Haining leather enterprises in a real sense, creating an immeasurable "fashion added value" for industries and markets, and consolidating Haining's leading position as the domestic leather industry.

At the same time, the economic and social effects of Fashion Week show are impressive.

It is reported that in the 11 days of "show ground" time, not only the participating enterprises have mobilized collectively, but also the surrounding businesses such as advertisers, hotels, flower shops and so on are also very hot businesses. In such a region with developed regional characteristics, Haining has done a good job of doing well in the exhibition economy.