Fan Ke Cheng Pin: Reversing The Impression Of "Re Marketing And Manufacturing"

Among the top 10 electricity suppliers in the market share, 9 have joined the most fierce price war in history since May.

On the one hand, the electricity price war started from the 3C digital field; on the other hand, van customer's product has begun to pform from "heavy marketing" to the essence of business.

Yesterday, reporters learned from relevant channels that since this year, 20% of suppliers of Fan Cheng Cheng have been reduced.

In the industry's view,

The move is aimed at improving the quality of goods and increasing control over the supply chain.

Supplier reduced by 20%

It has been revealed that as far as now, the number of suppliers has been reduced by 20%.

Fan responded that it was true.

And express that

Problems and management deficiencies have become the main reason for fan Ke Cheng's cooperation with dozens of suppliers.

"For example, the metal fittings of clothing, and the products sold by fan Ke Cheng pin do not contain more than 0.2 millimeters of non raw materials.

As clothing for personal wear, these items will seriously threaten the safety of customers. Therefore, we have made a set of systems and standards that require strict management of suppliers.

This is also one of the main reasons for the cancellation of many suppliers' cooperation, the official said.

According to the person in charge of van's product, last July, van Ke made the adjustment of the internal organization structure, which lasted until now, and the six major business departments and four major production centers were set up.

The division is responsible for product planning, sales planning and marketing planning. The production center is responsible for contacting the supplier production and manufacturing according to the product category, and changes the pattern of monopoly production to sales in the former department.

"The production center is independent of the Department, and is controlled by the quality control center. Each product is eventually stored in 3 quality inspections."

The official said that in order to improve the quality, the company had abandoned the idea of "seeking more", and began to integrate and optimize suppliers from last autumn and winter.

The number of suppliers will fall to about 150 this autumn and winter.

In this regard, the official explained that this is not as speculation as it is, by adjusting the machine to collect fees, but for the strategic adjustment of enterprises.

Enhance quality improvement

The brand consultant project director Lin Yifan believes that compared with other electric business enterprises, the company has the strongest control over retail links, but lacks relative control over production and processing.

"This time, the integration of suppliers may be due to the improvement of commodity quality and the consideration of cost control, that is, not to relax the" sales "while strengthening the" production ".

At the beginning of this year's annual meeting, CEO, a guest of all sincerity, once said that this year was an important year for "quality improvement" of VCM and awarded the "supplier award of 2011" to some outstanding suppliers.

This is the first time that all suppliers have surfaced.

Reporters learned that all customers began to promote this year.

Designated work.

For example, fan Jia Cheng casual trousers factory and UNIQLO H&M and the same, the use of YKK zipper, tag and the United States 500 strong cooperation with Eli.

Chen believes that the partners in the manufacturing industry are very important to Vic.

"Typical companies like Shenzhou and Meng Na have grown up to be very great.

The stability of their quality and mutual trust with international brand cooperation are very important.

Now, what is more sought after by customers is steady progress.

Insiders told reporters that Mona as an important partner of all customers, the annual order volume of not less than 100 million yuan.

Reversing the impression of "heavy sales and light production"

In the industry's view, it is similar to the independent B2C's open platform adjustment strategy, which has always been popular in advertising.

Prior to this, van Ke Cheng was good at using the new way of communication and the image of heavy advertising to win the hearts of the people.

From "everything to the object" to "spring without fear", Fan Cheng Cheng has become a real advertising giant in the streets and lanes.

But the quality of goods is not as good as the shadow of advertising creativity.

In Lin Yifan's view, "heavy sales and light production" are common problems in the electricity supplier industry.

In order to reverse the image, we are determined to improve the quality and image of the company.

An interview with reporters from the relevant person in charge of fan Ke Cheng said that the requirement for low cost can not be achieved by reducing the quality of products.

From heavy marketing to quality, it is regarded as the expression of the essence of fan Ke Cheng's return to business.