Zhejiang's "Chong Fu Fur" Website Is About To Come Out.

Recently, "Fu Fu" Leather and fur "Website and e-commerce platform construction plan was initially determined. One manages fur through the Internet. clothing The three production and service integrated platform for clothing, semi-finished products, raw materials, accessories and other fur products will come out soon.

The construction of a new fur website is imminent.

As we all know, after more than 20 years of development, as a "Chinese fur city" of Chong Fu town, has formed a fur clothing as the leading fur processing and manufacturing base and fur market based fur distribution center.

Although the development of Chong Fu fur industry is gratifying, its problems can not be underestimated. In recent years, the output of Chong Fu fur industry is increasing year by year, but the sales channel is still dominated by the traditional mode, and the brand awareness is weak. Most fur enterprises still continue the "regular" sales mode.

The reporter saw in a list of member enterprises of Chong Fu Fur Association that there are only 11 fur enterprises in the scale of e-commerce, accounting for 11% of all the member enterprises. And enterprises that can really expand e-commerce are even more "rare".

With the expansion of large e-commerce websites such as Taobao and Huicong in recent years, some fur enterprises have begun to sell online businesses. But this way of selling has caused the low-end fur products to sell well, and the high-grade fur products can not exert their market competitiveness. "Non professional fur e-commerce sales websites can not form fur industry clusters, and other gold profit points in the fur industry chain can not be effectively explored." The website responsible person told reporters.

Under such circumstances, the construction of a professional fur website that promotes the traditional fur industry of Chong Fu and breaks through the bottleneck and opens up the market and promotes the "fur city of China" is not only an urgent demand for more than 1600 fur enterprises in Chong Fu town, but also a shortcut to enhance the development of Chong Fu fur industry.

Innovative power to build e-commerce platform

In addition to building the website of "Chong Fu fur", Chong Fu town will also set up an e-commerce platform for Chong Fu fur. The platform will be developed through joint development with the famous large e-commerce companies. On the one hand, the platform construction first needs to integrate the e-business teams scattered throughout the industry, provide them with experience and integrate the advantageous resources, thus creating a group of influential "Chong Fu fur" brand, and developing e-commerce marketing.

On the other hand, when the business volume of platform business is expanding, and it will gain a certain degree of attention and influence among Chong Fu fur enterprises, it will enter the second stage of platform construction, that is, train all kinds of e-commerce talents for enterprises, and help enterprises establish their own sales platform with their own characteristics.

It is understood that the total investment of Chong Fu fur trade platform is expected to exceed 10 million yuan in the first three years. The platform will invite professional network operation management team to design the development plan of the Chong Fu fur industry base in line with the actual situation of the industrial base.

The main goal of the construction of the e-commerce platform of Chong Fu leather is to develop the platform into a three service integrated platform for fur products, such as fur clothing, clothing, semi-finished products, raw materials, accessories and process design, through the Internet. At the same time, we will build this platform into an authoritative website for the Internet fur trade, a fur professional training base and a marketing technology innovation base. Chong Fu town Party committee member, Chong Fu fur market management committee deputy director Zhu Yongming said.

As an important innovation force for sustainable development of Chong Fu fur economy and upgrading of industry, the website of "Chong Fu fur" has been put into a tight construction stage. The third party operation team of the website has been basically completed and relevant professionals are training. It is estimated that by September, the website will complete the post commissioning work and operate formally, and it is expected to start the construction of the two official E-commerce mall by November.