Adidas Guan Factory: What Enlightenment Can Be Given To The Shoe Industry'S Economic Pformation?

In 2009, Nike closed the only one in China.

After the Taicang plant, another sporting goods giant Adidas also plans to close its only private factory in China later this year.

The rapid rise of all kinds of costs in China has made "

"Dividend advantage" no longer, more and more production enterprises began to shift production lines, and it is expected that more enterprises will migrate to Southeast Asia and other places in the future.

Seeing that the four year Olympic ceremony is about to begin, Adidas, a sports brand giant, is plunged into the pressure of "sweatshops". The media accuses its clothing factories in Kampuchea of low wages and long working hours, and has the suspicion of squeezing workers' labor.

And only days after Adidas responded to the accusations, it announced that it would close its only private factory in China, causing public opinion to pay more attention to its industrial pfer efforts.

Obviously, the pressure brought by the rising cost of China's manufacturing industry has spread to more industry sectors, and even our most competitive apparel and footwear industry is no longer in sight.

Since the financial tsunami, many foreign companies have chosen to evacuate China, move factories to other places, or simply move back to their country.

For example, the US construction machinery giant Caterpillar Inc has withdrawn its excavator production project in China.

Ford motor company wants to move 12 thousand jobs from Mexico and China to the United States.

Starbucks, a coffee chain, also moved its ceramic cup from China to the Midwest.

Matsushita's plasma panel factory built in Shanghai will gradually shut down this year. Panasonic will focus its production of global plasma panel production on the Japanese side.

There are indications that the cost competitive advantage that we once most proud of is rapidly disappearing. As for the name of "world factory", how long will it remain? Adidas will not be the last foreign enterprise to leave China, but its economic rational choice has a very typical significance. The loss of production cost advantage has pformed the long board made in China into a short board, and has also sounded the alarm for economic pformation.

The decline in population growth caused by the long-term implementation of the family planning policy means that the future labor force will decrease and no longer be unlimited supply. The competitive advantage brought by "demographic dividend" has entered an inflection point.

At present, not only is the cost of wages, land, hydropower, raw materials, pportation and other costs are rising, and environmental pollution, tax incentives cancellation, low administrative efficiency, low productivity, poor quality of production and other factors are also pressure on the manufacturing industry.

According to the data released by the Ministry of Commerce, China's absorption of foreign capital has declined for the 6 consecutive month.

Foreign manufacturing enterprises have been evacuated from China, which reminds us that we can no longer rely on the old road of low cost. We must realize economic pformation as soon as possible and focus on technological innovation and product innovation to promote industrial upgrading.

We should reform the education system, encourage the development of Vocational and technical education, and train talents suitable for modern manufacturing industries to improve production efficiency and product quality.

At the same time, we must speed up the institutionalization reform, improve the administrative efficiency of the government, persist in administering according to law, reduce excessive intervention in the market, and lighten unnecessary burden for enterprises.

Only in this way can China's manufacturing industry play a favorable role in international competition.