Fashion Brand Named After Designer (2) -- Versace

Versace Chinese name: Versace. Versace is Italian.

Founder: Gianni Versace (Gianni died in 1997, and the company was taken over by his sister Donatella Versace)

Designer: Gianni Versace

Design style: Founded in 1978, the brand logo is the mythical snake demon Medusa, which represents the fatal attraction. Versace Design The style is very distinctive. It is a symbol of unique aesthetic feeling and strong art pioneer art. It emphasizes happiness and sexiness. The neckline is often opened below the waist. The designer takes the luxury and luxury of classical aristocratic style into account, and can fully consider the comfort of wearing and the proper display of body shape. Versace is good at using noble and luxurious fabrics, and making high-end clothes by diagonal cutting.

Versace, a well-known luxury brand from Italy, has created a fashion empire, representing a brand family. Versace's fashion products have penetrated every field of life. The distinctive design style, unique beauty and strong avant-garde art representation of the Versace brand have made it popular all over the world. Its design style is distinctive, and it is a symbol of pioneer art with a strong sense of beauty. Among them, the unique charm is those gorgeous and imaginative styles that display the characteristics of the Renaissance.

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Gianni Versace's works take the "Medusa, the goddess of the snake king" in Greek mythology as the spiritual symbol, and the bright colors in clothes are inspired by ancient civilizations such as Greece, Egypt, India, etc.

In 1975, he held his first fur clothing exhibition for the Complice Company.

On March 28, 1978, he held his first women's clothing exhibition with his own signature in Milan's Eternal Building. In 1979, Versace, who has been paying close attention to the brand image, began a lucky cooperation with American photographer Richard Avedon.

In 1982, the famous metal clothes were displayed in the annual autumn and winter women's wear exhibition, which has now become a classic feature of his fashion.

On March 31, 1987, Biggart performed "Liede and the Swan" at the Scala Theater, and Versace also designed costumes for this ballet.

In September 1988, a 600 square meter exhibition hall was opened in Madrid, which was his first fashion shop in Spain.

On January 25, 1989, at the party attended by Mrs. Mitterrand held in Gared'orsay, "Adilia Versace" (a studio specializing in training senior fashion models) was announced to be established.

In April 1990, Versace opened his second fashion store in Madison Building in New York, which is also his eleventh store in the United States.

In March 1991, "Versus" perfume was launched.

In June 1991, "Signature" Versace officially launched.

In 1993, two new perfumes, Red and Jeans, were introduced to the world. In 1994, a 600 square meter clothing exhibition hall was opened in the famous Kurfurstendamm in Berlin.

On July 15, 1997, Versace was shot and killed by a gangster in front of his home in Miami, the United States (he was killed by the American serial killer Andrew Cunanan, who was one of the ten most wanted criminals of the FBI. He committed suicide in Miami in August of the same year). Donatella Versace, her sister who designed the full range of products of the sub brand VERSUS, took over the Versace brand, was responsible for designing fashion and the cheaper Verses and Isfante series, and developed the unique Blonde perfume.

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Wristwatch

Versace sincerely introduces the brand's latest watch DestinySpirit, which will be unveiled at the Barcelona International Clock Show in March 2010. Destiny Spirit was launched in 2008, and this year Versace will reintroduce the watch, with a more noble and beautiful design. The refined steel case is plated with IP gold and engraved with the Versace logo. It is sexy and elegant, surrounded by a black enamel surface. At 12:00, the famous Medusa head is decorated. The delicate Paris grid pattern "Clous de Paris" is decorated between the small watch case and the outer ring, as well as the mini beads meandering, forming a unique sexy and charming pattern. The black crocodile leather strap is beautiful, beautiful and noble.

EON Jewelry Collection

VersaceEON jewelry series has unique charm and exquisite design with stunning 3D effect. The rings, earrings and pendants of the EON series are made of gold, platinum and pink gold. The circular shape of the rings is the same as that of the EON series watches. They are decorated with precious gems and diamonds, which are precious and gorgeous. A series of extraordinary treasures, matched with the unique Medusa logo, vividly demonstrate the noble style of Versace. EON jewelry is an indispensable masterpiece of Versace.

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Versace's clothes are far less rigid and avant-garde than they seem. Women's trousers and leather women's clothes decorated with metal objects and glitters create a female image between female warriors and female demons. Embroidered metal mesh structure weaving is a representation of deco art. The changing use of black and white stripes recalls the style of the 1920s. The rich and varied wrapping reminds people of the designer Viognier and the North African style.

Oblique cutting is the most powerful and valuable attribute of Versace design. The jewel like color, smooth lines and asymmetry generated by oblique cutting have infinite charm. Noble and luxurious fabrics are used, and the transition between stiff geometric lines and soft body curves is ingenious with the help of oblique cutting. As for men's clothing, Versace brand clothing is also wrapped with leather to create a bold, majestic and even somewhat dissolute silhouette, while the size is slightly loose and comfortable, still using oblique and asymmetric techniques. Wide shoulders and subtle details imply some kind of science fiction, which is called futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. are all marked by lines to sexy express women's flamboyant and gorgeous bodies. This is the style of Gianni Versace, a famous Italian designer, and the reason why many stars love Versace. Under the influence of the traditional Italian family concept, the Versace family has gone deep into every level, which is why Donatella can naturally preside over VERSACE.

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