Qian Jinbo, The Head Of Red Dragonfly: The Romantic Pursuit Of A Fashion Entrepreneur

He is a fashionable entrepreneur, but more like a new designer. He built a fashion empire and determined to become the leader of the global fashion. He personally planned creativity, eager to give the product the same poetic spirit. He wanted to be immortal, but it did not hamper the construction of a simple life of life. He was a cultural businessman who wanders between idealism and realism. He is Qian Jinbo, the head of red dragonfly.

　　 Qian Jinbo, the head of Red Dragonfly

It's the best season of the year. In the early June, Shanghai was warm and humid. The rainy season and typhoon day did not come. It was located in the Red Square Art District on the Huaihai Road. Early in the morning, there were old people walking in the morning, tourists from new places, and young couples on the lawn in the center of the park playing with their children.

Shops opened one after another, and the cafe moved the chairs to the outdoor flower stand. We sat down in the sculpted coffee shop and waited for Qian Jinbo to arrive.

The night before, he took the evening flight from Wenzhou to Shanghai to prepare for this interview, because the plane was delayed, causing him to compress his sleep time. This is the state of his current work and life: most of the year, the functional departments of the Red Dragonfly fashion group are scattered between the two cities between Wenzhou and Shanghai. On one occasion, he talked about the reason why he didn't play golf, because he didn't have much time to spare. "Like our manufacturing enterprise, there are many employees and many links, and every detail needs to be noticed, and there is little leisure."

It seems that he will continue to keep busy. In the past 2012 China Fashion Week, the red dragon Dragonfly fashion group's men's wear is a high-profile appearance, marking the Red Dragonfly's "one brand multi product" strategic transformation really opened the curtain. The fashion empire that he thought and layout for many years is at a critical moment.

　　 Perfectionist

Qian Jinbo's body was kept very well, there was no excess fat and no beer belly appeared in middle-aged men. This is a proud thing for a 48 year old man. He wore a red shirt, a black vest, broken jeans and rivets, and looked like a new designer coming out of an office in the park.

He is quite satisfied with his appearance today. This is his son Qian fan's choice of clothes for him. Accompanying his secretary is also a young man after 80. He has been choosing suitable glasses for him, hoping to make it more fashionable. Qian Jinbo said that he is increasingly listening to these young people's "mercy" in dressing up, because the effect is obvious and is often praised by others. These little things gave him inspiration. He said, "if a brand wants to be evergreen, it will have to keep up with the needs of the new generation. Therefore, today's Red Dragonfly needs to be changed and transformed so that it needs to supplement the blood of young people and understand their mode of thinking and way of life."

This open consciousness has kept Qian Jinbo young. In the eyes of his friend, art director and curator of Zhu Xiaojie, "Qian Jinbo, who knows ten years, is always dressed up to be beautiful and full of vigour, and looks much younger than his real age." Song Bo, a famous photographer, remembers his first impression of money, Jin Bo. "He wore a pair of red trousers and pointed shoes on that day. My first feeling is that this is a fashionable entrepreneur with great contrast with other bosses."

In Qian Jinbo's office, a black and white photo hung from his office. His eyes were clear, his collar was neat, and his brow was persistent and passionate. This was the first time anyone had seen his personal photos in the office after visiting many entrepreneurs' offices. You can feel his care and demand for his personal image. In the early years of poverty, he knew that clothes should be worn smoothly, and the wrinkled shirts could be placed on the seats and pressed and worn again. Libra and AB Qian Jinbo had always been perfectionists. After the start of the business, this kind of personal image request is mixed with a certain sense of taste. The helmsman of a fashion group, if he doesn't care about his own costumes, how can he infect others and win the hearts of consumers?

　 Focus and then cross.

When we went to Wenzhou in early October last year, the southern economic town was immersed in the glory of an enterprise.

On the billboards on both sides of the street are the freehand wings of freehand dragonflies. The words "Dragonfly win sixteen years" remind people that this is an honor and a grand occasion that has been paid by many enterprises for many years. Red Dragonfly's partners, distributors, friends gathered from all over the world, waiting for an important information release. Among them, the farthest designer team from Europe, and Vitas, the Russian soprano prince, inspired the scene with loud screams.

In order to show solemnity, Qian Jinbo chose a black formal dress on that day. After six years ago, he put forward the strategy of "zero to span", and these 4 simple words became the spiritual coordinates of the Red Dragonfly fashion group. The Red Dragonfly fashion group withdrew the investment that had been dispersed. According to Jin Bo's words, "in my lifetime, making the Red Dragonfly a good brand is only enough to do this well."

However, what people always want to know is: how can we cross? {page_break}

A 2012 spring and summer trend conference called "MEMORY OF VENICE" gave the answer. For the first time, the red dragonfly is the first model in the magic and beautiful T light and shade. clothing The elegant demeanor shows the world, modern fashion shows. It means that the Red Dragonfly will cover women's wear, men's wear, children's wear, shoes, leather goods and accessories from now on, and become the leader of the global fashion by creating rich industrial categories and becoming an international fashion group.

In 1995, when Qian Jin Bo founded the red dragonfly, there were nearly 4000 similar shoemaking enterprises in Wenzhou. Therefore, after the brutal market competition, red dragonfly's glory today is not a sum up of luck and effort. Jin Bo's concentration has helped him resist too many temptations and traps. On one occasion, he gave a speech at Peking University and shared his entrepreneurial experiences with students. The most important of them was "to be lonely and resist temptation."

A few years ago, he once introduced an investment project for his sister, but unfortunately he lost money later. Qian Jinbo paid for her sister's losses by paying her own money. Since then, he has never done anything similar, neither investing nor introducing projects. He said that people often recommend various investment projects to him. Too much information can easily make people impulsive. If they are not strong minded and not strong enough, they will often blindly sell. "When your heart and strength do not reach a certain level, some things can not be played without playing." He said that his way is to be honest and do his own business. "I have no spare funds to invest, because I have to concentrate on running my own brand."

Therefore, "money is always willing to spend money on the brand" has become a consistent impression of friends. For brands, "an activity can cost millions". In the turbulent times of Wenzhou's financial market, the Red Dragonfly did not have any UNPROFOR, and there was no private lending.

　　 The embryonic form of fashion empire

From simple shoemaking to the whole series of fashion groups, Jin Bo is not a whim. A long time ago, he was the art director of the Red Dragonfly fashion group. He worked with designers to create, sample and make plates. Recently, a pair of shoes he had planned won a gold medal in the design competition held by the China Leather Association.

The idea of this shoe comes from the Chinese ink painting and the bamboo of the three friends of the three years old. The finished product is white leather, and the black bamboo is called "China Festival", which symbolizes the integrity of China. In Qian Jinbo's view, not everyone can see the cultural inheritance and ideological height reflected in the design, but the designer himself knows that this kind of happiness will be realized.

Before planning the fashion group, the red dragonfly has approached many famous designers internationally. Qian Jin Bo hoped that the design at the beginning would be international. The Red Dragonfly Menswear, which appeared on the Chinese fashion week in 2012, is the Daneil Faret designer. He and PaulSmith and Armani also called "the three top designers of European designers."

The fashion show, named after "ice seal poetry", stuns the Beijing international fashion week. The exhibition fair is like the whiteness of the ice. The huge books have been invited to the field of meditation, poetry and modern music blended into the soft feelings of the Renaissance. Feathers of black and white 3D images, stroking past old Florence, leaps and bounds in time. The door of fashion is silent. The poet of elegance and elegance runs through romance, and a Romantic show begins with poetry. The opening and closing of huge books also imply that our consumers are constantly accumulating in their careers and lives. They read books more and thinner, and write their wonderful lives with experience pen. The whole inspiration comes from the poet's temperament of Shakespeare in European Renaissance, with the exaggerated contour and the slightly unruly temperament, giving people unfettered comfort. When the curtain fell, two designers accompanied Qian Jinbo to the stage. When he came out, he applauded. At that moment, he felt, "if our products bring the same strength to the consumers, they will have their own souls".

However, one thing can not be overlooked. With the excessive volume of money and the increase of labor costs, the Red Dragonfly fashion group and many manufacturing enterprises are facing the same problem: the cost of channels and the rise of personnel wages. Unlike the declining housing market and stock market, the rent of street shops has always been rising. Qian Jin Bo joked that "with the development of China's cities and commercialization, the store will be operating in the basement in the near future, and when the rent is high enough, new methods will emerge." But now, what he needs to do is to reduce the impact of channel cost as much as possible, and borrow the concept of "every cubic meter", which is commonly used in the supermarket, with "one card and many products" as the support, and the way of placing goods in each store can be more three-dimensional and richer, so as to ensure a higher unit sales in the same area.

　 Inherit a responsibility

Last June, Jin Bo went to England to attend the graduation ceremony of his son Qian fan. The father and son in the picture hug each other and laugh happily.

Like all traditional Chinese fathers, Qian Jin Bo hoped that Qian fan could take over the sticks he had handed down and continue to carry forward the red dragonfly, though he was far from considering retirement age. Qian fan stayed in Britain for six years, "to feel the real life and culture of Europe, and to be immersed in a fashionable country", majoring in business management. Whether it's a place to go or a major in learning, Qian Jin Bo said, "all of them respect their son's choice."

Qian Jinbo, who controls a fashionable Empire, is not a common family authoritarian. In the choice of learning and work, he always gives his son multiple choice questions. After making his own opinion, let the children make their own decisions. When his son became an adult, Jin Bo sent him a credit card. He said, "I am not the kind of parent who receives messages on his cell phone, receives messages on his cell phone, and calls immediately to inquire. It can only alienate each other and stimulate rebellion.

Before the graduation of Qian fan, a topic of conversation between father and son was career choice after graduation. Qian Jinbo said that if he came to the company, he would not be a position, nor a fortune, but a responsibility. "If you are willing to undertake, you will come to receive it; if you do not want to accept it, I will not force it. I will let you choose freely. " In Qian Jinbo's opinion, even father and son need to have good communication and mutual appreciation. "If you feel that I am communicating with you well and appreciating me, then I am your best teacher; if you think we have generation gap, then I will not have a great influence on you."

Qian fan decides to try. This trial is one year, and now "more willing to work in the group". He feels that if he works in other companies, he may grow relatively slowly. In the Red Dragonfly fashion group, Qian fan does not have a relatively clear working pressure and position. The most important task is to learn. He said that wages can not be raised at present, "half of them depend on wages and half of them depend on their families." The main expense of daily expenses is mainly in terms of living, meeting with friends, and spending on cars.

Qian Jinbo's request for money for his son is: he must talk about his loyalty to his friends, and pay quickly when he eats, but he must control himself. "This is the impression my mother left to me. There were many brothers and sisters in the family. They didn't eat meat for months. They didn't have eggs to eat. The guests came to make two eggs and buy meat. We looked very greedy, but in the heart also knew: the good thing forever must leave to the visitor, oneself may save. I pass it on to my son now, too. Qian Jinbo's good habit has been maintained so far. Friends can always enjoy his good old wine when they go to his home for dinner.

Qian Jinbo said that some people say that to cultivate their sons, they must first place him in a company from the grassroots level. "I think this is not absolute. We must consider the feelings of a young man after 80 and respect his own ideas. No matter where he is, as long as he can teach himself and teach him, he will benefit from it. This is what I most like to see.

　 Ideal place for cultural life

Qian Jinbo never said anything. He wanted to make the Red Dragonfly A Centennial brand. "If thirty years, forty years later, the Red Dragonfly brand still exists, it must be a respected brand." When people look back at the time, they can see how the brand is coming step by step. "Just like the old masters of art, hundreds of millions of things are being auctioned in the auction, and everything is created in its historical background. It's valuable because it's a story. "

He also hoped that the Red Dragonfly would eventually become a story making enterprise. He said, "no matter who you are in politics or in business, who doesn't want to keep a name for a long time, but how to stay in law, it depends on what you can leave behind." At least now, he has a practical way: he built the Chinese shoe culture museum, the Red Dragonfly brand hall and the science and Technology Museum.

For him, the museum does not belong to the red dragonfly, but it is dedicated to an industry and a city. "Ten years later, I will donate this museum to our city. As long as the museum hangs a bronze, it says: the founder Qian Jinbo is enough. It needs only one bronze medal and it has been done since ancient times. How much wealth you have, time will go away, but only the carrier of culture can stay forever, no one will erase you. "

Now, the Red Dragonfly's shoe culture museum, science and Technology Museum and branding hall are open to the public. There are two or three hundred people visiting each day, and students account for most of them. Qian Jinbo hoped that those students who came to visit would one day, some of them will become employees of the company. This is a good brand value. The goodwill and trust from childhood will become the beginning of each other's fate.

Next, Qian Jin Bo plans to build an experiential leisure agricultural garden in his hometown in Wenzhou. The address has been selected, half an hour away from the urban area. According to his plan, this is a paradise which can not only relax and enjoy the pleasure of farming, but also have tea garden, rice, orchard, vegetable plot and flowers. Every season, there will be cultivated land and harvest fruits. He hoped that this ideal place could be opened to his friends and employees so that they could understand the simple life of their life. "For young urban generation, this should be a positive way of life, not just games, computers and singing, live in the field, experience the beauty of harvest, and feel the tranquility in life."

In Qian Jinbo's opinion, doing these things is more meaningful than simple money. He said that life is a lifetime. According to the arithmetic of the 12 zodiac, it is very good to basically do 8 rounds. The first three rounds are not sensible. The physical condition of the two rounds is not optimistic. The middle stage is the golden period of life. Money is number, wealth is the platform. Wealth and life are the relationship between man and shadow, and complement each other. During this period, if you can create value for more people, this is the most meaningful place for wealth.