Textile And Garment Enterprises Reduce Profits And Deal With Cost Pressures

According to the 30 enquiries

The annual reports of the listed companies of manufacturing are 20.

Last week, Adidas announced that it would close its only production plant in China due to rising labor costs.

According to the latest statistics released by the Ministry of industry and commerce, China's textile enterprises above Designated Size lose nearly 20% in the first half of this year.

According to the data of Chongqing Municipal Commission of credit, the economic operation of our textile industry showed a downward trend. The output value of light textile industry in our city dropped by 17 percentage points compared with the same period last year in 1~4 months.

In the background of the recession of textile and garment industry, how should our textile and garment enterprises face challenges? This afternoon, the boss invited the 3 largest private enterprises in the west, Zhang Houying, chairman of Chongqing Daxing children's products company, Duan Yuanhong, chairman of Chongqing Duan Xi suit, and Li Xiaoping, chairman of Chongqing small flat cloth art bank, and so on. The owners of the private enterprises exchanged and discussed the problems of the textile and garment industry, and invited experts, Li Yong, Secretary General of Chongqing textile and Garment Association to carry out a resolution.

Industry downturn

Reporter: what exactly is the background of the textile industry? What kind of state is the enterprise in?

Li Xiaoping: I have been engaged in the textile industry for more than 30 years. This year, the textile industry is not very prosperous. Because of the increase in labor cost and the increase in the price of raw materials, the price of textiles is also declining.

The textile enterprises in our city are mainly concentrated in the Huilong dam area. There were more than 700 enterprises in the past, and only about half of the enterprises still exist today.

Most textile enterprises are supporting the textile enterprises in Jiangsu and Zhejiang provinces, because the export orders of Jiangsu and Zhejiang enterprises are few, which naturally affect the supporting enterprises in our city, and many enterprises are closed.

Zhang Houying: I have been engaged in children's wear for 40 years. The company's "baby pig" children's wear brand has been set up for more than 20 years. Despite the backdrop of the backdrop, the children's wear market is a gold mine, which has just arrived in the spring.

The first ten years from 2000 to 2010 are the era of the rise of men's wear, women's wear and footwear industry, and the ten years now will be the era of children's clothing, home furnishing and fashion brands rising.

According to data analysis, there are 300 million children in China. In 2010, the consumption of children's clothing exceeded 65 billion yuan. Our company performed well in the two major systems in the Chongqing business community and Chongqing department store [28.81 -1.84% share research report. In the first half of this year, sales increased by 33%.

Duan Yuanhong: at present, the development prospect of Western clothing market is considerable, and the output value of the whole industry has steadily increased. After the financial crisis, the eastern coastal enterprises pferred to the West gradient, which brought tremendous pressure to our Chongqing garment enterprises. But at the same time, they also created more opportunities, forcing Chongqing's clothing enterprises to file and upgrade, constantly improve their technology, continuously enhance their scientific and technological content, and take the brand line.

Despite the pressure, the bosses of the clothing industry still see the hope of development and spring. We will continue to strengthen exchanges and cooperation with the eastern coastal enterprises, joint ventures and common development.

Bottleneck cost pressures increase

Reporter: what kind of difficulties do the enterprises encounter?

Li Xiaoping: most textile enterprises in our city are processed by raw materials. Although the price of raw materials has dropped from the original 40 thousand yuan / ton to the current 20 thousand yuan / ton, the cost of electricity and labor has risen.

For example, the electricity consumption per unit is 0.8 yuan.

It's 0.3 yuan higher than Shandong.

In terms of labor force, the monthly wages of workers are around 3000 yuan, and when I visited in Africa, I found that the wages of local factory workers were only 1000 yuan / month. This is also the reason for the relocation of some international garment enterprises. We have no advantage in labor.

Zhang Houying: in the huge children's wear market, local enterprises are generally faced with the problem of terminal channel construction.

Although the company and the international second tier brands compete in the same field, the sales performance of the two major department stores in the 100 Century and the new century [12.35 -1.59% is the top three of the same brand. The location of the mall's brand planning pattern has not been ideal because of the mainland brand.

This is a bottleneck for the development of local clothing brands.

At the same time, due to the input of infrastructure in the early stage, funds for expanding operation and production are hampered, and high bank interest rates also restrict the development of enterprises.

Duan Yuanhong: Duan Ji suit, as an old brand in Chongqing, has a high reputation in Chongqing and even the whole western region. Its reputation is good and has been recognized and supported by the vast number of consumers.

But in the development process also encountered difficulties; paragraph remember that Western clothing in Chongqing is a well-known brand, but we are not well-known trademarks in China, consumers often choose to pay more attention to brand, which gives us some difficulties in the development, especially in the bidding time, will be greatly restricted.

Reduce profits and tide over difficulties

Reporter: in the face of pressure, how to overcome? What are some ideas?

Li Xiaoping: in order to deal with the recession of the textile industry, I have introduced 12% off discount for VIP customers, which I haven't seen before.

As the boss of an enterprise, the most important thing now is how to save costs, reduce or even lose profits, make profits with distributors, and work with employees to tide over difficulties, and keep factories on the ground and wait for a comeback.

Zhang Houying: this year we plan to output 138 million yuan and expand the market for children's clothing.

With the support of the government, we are in support of the local brand in our city, and strive for better cabinets for the local clothing brands in the large and medium-sized shopping malls in our city.

At the same time, the company will rely on community resources, set up a community Monopoly chain store, promote the "baby pig" brand terminal store in the national market, and enhance the domestic popularity.

In addition, it is hoped that the government and banks will increase support for Chongqing garment enterprises, establish small loan guarantee institutions in the industry, support enterprises' capital operation, and expand the capital chain of private enterprises, so as to enable enterprises to develop healthily.

Duan Yuanhong: the next step will start with the brand, strive to get the famous Chinese trademark in 2 years, and invite the guests from Hongkong and Taiwan to represent the suits.

As a Chongqing garment enterprise, the early 80s was a period of rapid development, and the supply of products was in short supply.

In the development of market economy, some enterprises are eliminated, and the surviving enterprises have strong technical strength.

It is suggested that in the future development process, enterprises should stand at a higher level, focus on building the brand, quality and further expansion of the market, and take part in garment fairs both at home and abroad and start the brand of Chongqing clothing.

Recruit and develop the Chongqing style clothing

Li Yong: Chongqing textile and garment enterprises must break the bottleneck to get out of the difficult position or become stronger and bigger.

The clothing market in Chongqing is now a national market. Merchants everywhere value the distinctive brand style and pay attention to "Chongqing design" instead of "Chongqing manufacturing".

Therefore, enterprises must abandon the old mode of plagiarism and imitate others' styles, and pform the original road of their own brands.

Secondly, enterprises should take the development of garment clustering and build Chongqing's garment industrial park to form a trend of Baotuan development.

Because the clothing enterprises in Chongqing have been in a small and scattered state for many years, trapped in the workshop restrictions. The development of the tug of mass makes everyone's power more concentrated. The park will also introduce more clothing enterprises to come and enter, so that the environment of the production plant will be improved.

When hundreds of thousands of garment enterprises gather together, they will attract sellers from all over the country to visit and investigate, which can greatly increase orders.

In addition, the cluster development can make each garment enterprise display its distinctive features, form a matching and differentiated development, and adjust the production mode of enterprises at any time according to the needs of customers, which will also cause foreign trade orders to increase greatly.

Besides, the enterprises in our city can also consider the mode of joining forces with foreign brand clothing companies.

Through the introduction of foreign advanced production equipment, creative designers and excellent R & D team and other means, cooperate with foreign well-known garment enterprises, integrate into fresh blood, can not only bring fashion elements abroad into style design, but also build brand effect with the international status of foreign-funded enterprises, and also enterprises.

Bring Chongqing out to the world stage.