UNIQLO Is Expanding In The US

Many American retailers are pulling out of shopping malls, such as Gap, Abercrombie & Fitch, Coldwater Creek, Talbot, and so on.

Hundreds of stores will be closed.

However, the pain of their broken arms is becoming some foreign countries.

Business opportunities.

Japanese family

The brand UNIQLO is expanding in the US.

The company plans to open 20-30 new stores every year in the next 8 years.

UNIQLO, which has 3 stores in New York, plans to add another store in downtown San Francisco this autumn. At the same time, the company has just signed a lease with New Jersey's garden department store to replace the Old Navy.

Other international retailers, such as the low-end Spanish fashion brand Massimo Dutti and the UK's fast fashion brand Topshop, the high-end French luxury giant PPR group's brand Yves Saint Laurent, have the "Italy Hermes" brand handbag brand Bottega Veneta and fashion brand Balenciaga this year also plans to add a large number of stores in the United States.

In general, the retail commercial real estate market has begun to recover.

According to research firm Reis report, as many retailers increase their stores or expand their existing stores,

In the first quarter, the rent of the shops began to rise, and the store vacancy rate declined for the first time since 2005.

Many overseas companies are looking at the US market because of their relatively convenient credit card service system, relatively less market regulation than other countries, cheap store rents brought by economic recession and easier access to the attention of Wall Street capital market.

UNIQLO has attracted much attention among many of its residents.

In the past few years, it has been frustrated in the opening up of the US market.

This time, the management of the company said they would learn from the last lesson and carry out a wider range of promotional activities.

Last time, the company rented 7000 square feet of storefront in the mall. This time, UNIQLO stores 43 thousand square feet in New Jersey garden department store and will set up billboards in nearby highways and parking lots.

In 2011, UNIQLO's advertising investment in the US market was almost 4 times that of the previous year, and its goal was to sell more than ten billion dollars in the US market by 2020.

To this end, UNIQLO will expand into department stores as soon as possible, because it is the most common place for Americans to shop. On the other hand, it plans to expand the US market in the field of e-commerce.

Fast Retailing, the holder of UNIQLO brand, said its overseas sales increased by 68% in the first half of fiscal year 2012 (September 2011 to February 2012), reaching 84 billion 800 million yen (1 billion 70 million dollars), and its profit grew 45%, reaching 11 billion 400 million yen.

A research company retail analyst said that unlike Zara, H&M and Mango, such parity international brands often attract popular attention by rapidly refurbishing fashion styles. UNIQLO takes a relatively simple way. It emphasizes fabric selection, such as hi-tech fabrics.

In addition to all kinds of T-shirts, shorts and

Besides, UNIQLO will also sell T-shirts with sweat and textile fabrics in summer.

At the same time, costumes sold by UNIQLO are also very affordable. The cheapest T-shirts are priced at $9.9 and knitted sweaters are $79.9.

YasunobuKyogoku, chief executive of UNIQLO division, said that the reason why UNIQLO could lower prices was mainly because they did not change the product plan every year because of the change in fashion trend, but decided ahead of time the annual capacity plan and made the production step by step.

He said, "just as products are seasonal, factory processing will also be seasonal.

Sometimes factories are overloaded and sometimes the capacity is not fully utilized.

In order to balance the two, we will try to ensure that factories are fully loaded 365 days a year in order to improve efficiency. "