Boston, China's Down Garment Manufacturer, Will Open Flagship Store In London.

According to British media, China Down Jackets Manufacturer Bosideng (expand location information) will open a flagship store in London this month, which will be the first time that Chinese clothing companies have opened their stores in London.

Previously, China was the largest in the world. clothing Exporting countries, but almost all are manufactured by OEM, with only a few brands in Europe. North America And some department stores for sale.

According to the report, Bosideng's flagship store chose South Molton Street, the most prominent (and most expensive) shopping street in London, and thought Morton was interested in gambling.

The report quoted Wayne Giulia, chief executive of Boston, UK, as saying that Wayne Zhu London The flagship store is the first of several stores that the brand plans to open in Europe. He said the company hopes to open shop in New York for some time, but "no suitable Manhattan store has been identified yet." Boston hopes that overseas stores will contribute about 5% of the group's total revenue in five years.

But it's neither fast nor easy to open in London. Planning and development took 2 years to transform the original three storey building (Hog in the Pound bar) into a six storey building with shops, offices and apartments. The flagship store's total development cost is 35 million pounds (US $55 million). If the finishing work is successfully completed, the flagship store will open in July 26th.

Statistics show that Bosideng has more than 10 thousand retail outlets, mainly in the mainland of China. In the year ending March 2012, its net profit increased by 17.2% to $225 million, and revenue grew by 19% to $1 billion 300 million.

In other retail industries, sportswear manufacturer Lining (expanded location information) opened a flagship store in the United States in January 2010, located in Portland, Oregon, where the rival Nike (Nike) headquarters is located, but it was closed in February this year.

The first Chinese fashion brand retailer to enter the overseas market is Shanghai Tang. "Shanghai" is a luxury fashion company opened by Deng Yongqiang David Tang, which went abroad 15 years ago. But "Shanghai" was founded in Hongkong, and Bosideng is the brand from Shanghai in the mainland of China.