China International Garment Expo 2013: Face Up To Troubles And Stand On The Commanding Height Of The Industry

"If you say Clothing industry I think 2012 is just the year when the inflection point hit the bottom. Chinese garment enterprises, accustomed to growing under the environment of rapid economic growth, need to rethink the direction of brand development in the past when the international economic growth is slow, consumption mentality and consumption structure have changed, and the international industrial pattern has changed. " Chen Dapeng, executive vice president of China National Garment Association, said.

　　 Only by "strengthening the body" can we take firm steps

Chen Dapeng made an interesting analogy of the current industrial situation. China's clothing industry has passed the puberty period of long body and become a graceful teenager. From the height of 180cm, it has enough advantages, but it may still be thin and weak, not strong enough. So the next thing to do is to develop a strong physique, This is also the positive solution to the "endogenous power" of the exhibition emphasized by the CHIC 2013 theme "Exercise".

It can be said that CHIC 2013 will be a process of re examining and improving oneself. It will take another solid step forward by deeply tapping the endogenous power of its own growth, building new development advantages. As Chen Dapeng said, only when we "train ourselves" can we take solid steps.

　 Rationally face "growing pains" and tap positive energy

On CHIC's transcript, we see that CHIC, which has experienced 20 years of development, has grown into the best platform for brand promotion, market development, innovation display, trend release, wealth creation, resource sharing and international exchanges. It is also an energy field with resources of fashion, art, commerce, technology, entertainment, music, creativity and so on. Especially in recent years, each session has 100000 square meters of exhibition area, more than 100000 professional visitors, exhibitors from more than 20 countries and regions, and more than 1000 brands have participated in it... It has established CHIC's position as the largest and most influential clothing and clothing professional brand exhibition in Asia. Although we have made great achievements, we still need to be aware of the current industrial situation.

On the road to the goal of becoming a powerful textile and clothing country, China's clothing industry has made great progress, and has become an important link in the world textile and clothing industry chain with its image and status as a "big industrial country". However, at this time, the slow pace of global economic recovery has put pressure on Chinese garment enterprises on the "journey to become a powerful country".

Chen Dapeng said that in the face of "growing pains", rational vision and thinking are crucial for Chinese clothing brands. In this regard, CHIC 2013, with the theme of "refining", calls on enterprises to further strengthen the endogenous power of enterprises, "refining" the core value of the brand, to adapt to the changes in market demand in the new era, and to create new advantages for the brand development of China's clothing industry in international economic competition and cooperation by concentrating on stabilizing the market, doing a good job in products, doing new models, and making real innovations Industrial value chain The commanding height of.

　　 Who has a skill under the pressure of "deadly" straw?

In 2012, the major economic downturn caused enterprises to struggle. However, a series of problems, such as tight liquidity, difficult loans, rising labor costs, and sharp fluctuations in raw material prices, were highlighted. These not only lead to sluggish production and marketing, increased inventory and declining profits, but also any element may become the last "straw" to overwhelm camels. Even in the face of the current European clothing industry, these are still their problems.

Chen Dapeng said: "The rise of labor force is an inevitable trend. I believe everyone does not want their salary to remain 10 years ago. At present, the average labor cost in Europe is about 10 times of that in China. They face more pressure than China, but they have achieved more than ten times or even dozens of times of product added value." This may give some inspiration to China's garment enterprises. The "big situation" of rising comprehensive costs is irreversible. The era of low cost has ended. The key is to see who has a skill.

From the perspective of the subtle changes in the whole market demand, the traditional quantity demand has been transformed into brand, quality, and personalized demand. How to reflect the unique competitiveness and sustainable innovation of enterprises is particularly critical. Enterprises need to actively adjust their production mode, business mode and industrial development mode to achieve industrial upgrading and develop products with high added value. It is urgent to use the existing industrial foundation to improve the level of self creation.

In the brochure of the 2013 CHIC Exhibition, the thin single page marked with "strength, pure design" is very important for this exhibition. This designer gallery showing the strength of Chinese design has been re planned and placed at the center of the exhibition. It can be seen that the key to improving the value of clothing brands in the future is to enhance their soft power. Chen Dapeng emphasized that "clothing enterprises that can occupy a place in the international market in the future must have strong Chinese elements and Chinese culture Clothing brand ”。

First, when the "fitness plan" is in progress

Just today, the Olympic Games kicked off: "Made in China" can be seen everywhere in London, from sightseeing cars, uniforms, equipment, seats, mascots and even small badges.

Chinese athletes compete in the Olympic Games. Similarly, Chinese garment entrepreneurs are also engaged in an "Olympic" competition in their respective fields

Although the overall environment at home and abroad, especially the European economy, has slowed down the economic growth of the clothing industry, it is still the top priority for clothing enterprises to abandon the complicated market environment and remain calm before the benefits of financing and listing.

Chen Dapeng stressed that different types of garment enterprises should objectively position their roles in the market and supply chain, especially when foreign trade enterprises are turning to domestic sales, they should think carefully, strengthen the matching and cooperation with domestic brands, transform into professional suppliers with design, research and development capabilities, and how to become a creative manufacturer, It may be a more pragmatic road.