Chinese Brand Yiwen Group Displays Grand Fashion Show In London

In July 27, 2012, under the invitation of the British government, Lancaster house, the first commercial residence of Eve Group in Britain, opened up a fashion feast for the world with Chinese culture on the theme of "harmony" in Lancaster.

　 Exhibition of China's brand charm Fashion Show

This fashion show is the first fusion of all kinds of forces such as fashion, culture, sports, business and so on. It is led by Xia Hua, chairman of the Beijing group, to join the creative director of the opening ceremony of the opening ceremony of the Olympic Games in Beijing. Liu Chuanzhi, Ma Yuhua, Yu Minhong, Zhu Xinli and other top business leaders in the country, the world champion champion Olympic champion, Tian Liang, Tian Liang and other famous artists help to interpret the charm of Chinese fashion.

This is not only the Chinese brand's influence on the western world in an international fashion context, but also a high-level economic and cultural exchange activity that attracts worldwide attention. The Chinese brand will become the main representative of Chinese culture going out, presenting its own cultural value to the world with the unique creativity of China.

　　 Details reveal China's originality

In traditional Chinese culture, "harmony" is a realm and a spirit, and it is also the most perfect and most powerful embodiment of Chinese ideology and culture. "Harmony" expresses the ideal of harmony and harmony between man and nature, life and everything. This event, in the way of Chinese fashion, relies on the Chinese "harmony" culture to convey the charm and value of Chinese culture to the world.

　 Soil samples confirm two and a half circles around the world.

In order to display the perfect visual effect, every detail at the scene should be kept improving. Even a grain of soil has been repeatedly considered: the soil from the T platform comes from the birthplace of human civilization. It is also the starting point of the torch relay of the Beijing Olympic Games, the Zhoukoudian ruins of Beijing, China, and the unreplicable natural and cultural conditions that have made this unique cultural fertile land in the world.

In order to ensure that the soil can be naturally integrated into the scene, its color, grain and even the coverage area need to be scientifically calculated and considered. The crew traveled several times between Beijing and London with earth samples, which can take two and a half times around the earth.

　　 The water of life from the Yarlung Zangbo River

The creative team also went to the Yarlung Zangbo River to find the source water at the mysterious valley of 4500 meters above sea level. In the unparalleled natural environment, these water sources flow over thousands of rock layers and sharp grit, which is even more precious after years of extraction. These ancient, pure, modern pollution free wonders of creation eventually crossed the ocean to the British palace of Commerce, Lancaster.

　　 Chinese and Western create the beauty of the world

This fashion show contains the accumulation of Chinese culture, the grafting of traditional civilization and contemporary life, and the intersection of East and West. In the time of inspiration collection, designers went to Europe to bring back some special materials: a handwoven fabric from a British woollen factory dating back to the Vitoria era.

Today, this factory is still using the old production mode, weaving culture and history into the texture of fabrics. With the heavy feeling of time, Chinese craftsmen embroidered the designs which symbolize auspiciousness and blessings on the traditional handicraft handed down from generation to generation. The handcrafted ink jade buckle is beautiful and practical. It connects Eastern and Western cultures. Across time and region, the ancient East and West harmoniously converge under such a special way to create the beauty of the world and harmony.

　　 China brand helps Culture Go out

This fashion show Eve Group has first integrated the forces of fashion, culture, sports, business and so on, taking clothing as a carrier, integrating into the Chinese "harmony" culture. Through the harmonious interpretation of human and clothing, it has passed the Chinese people's thinking and exploration of life aesthetics, ingeniously applied Chinese culture to open the world, passed the inspiration and influence of culture on the international stage, passed on the value of Chinese culture to the world, and began to win the respect of the world.

Strive for the right to speak and express China in the global context. fashion It is also an opportunity for Chinese enterprises to create an international brand. It is one of the actions that Chinese enterprises continue to deepen the transformation from Chinese manufacturing to China and create a brand new image of China.

From China made to China, the Chinese brand carries far beyond the fashion itself, which contains the brand's understanding and innovation of Chinese culture. Chinese brands have gradually developed and matured, and have become the main force in promoting Chinese culture to go out, presenting their value to the world with the unique creativity of Chinese brands.