Sweden'S H&M Brand Clothing Successfully Develops In The Croatian Market

Well known in Sweden Clothes & Accessories Hennes&Mauritz (H&M), a chain enterprise, has successfully operated in Croatia. H&M has 10 stores in Croatia. In the first half of 2012, the turnover reached 228.8 million Kus of sodium (about 30 million euros).

Sweden H&M Clothing

On April 5, 2011, after H&M opened its store in Zagreb, the capital of Croatia, its clothing products, which advertised fast fashion, quickly captured the hearts of Croatian consumers, and its performance grew rapidly. Last year, the sales amount reached 55 million Kus of sodium. In the second quarter of this year, the turnover rapidly climbed to 144 million Kus (18 million euros) within two months.

Sweden H&M Clothing

Drago Munjiza, a Croatian professional management consultant (who was once the CEO of Konzum, Croatian No.1 Daanzou Supermarket), said that for large multinational enterprises such as H&M, the Croatian market is very important and worth developing, because Croatians like to buy clothes with brands, and Croatians attract a large number of tourists, They are also potential customers of businesses.

In addition, because most of the international interlocking enterprises have not yet settled in other Balkan countries, and if the people of these countries want to buy foreign products, they may go to Croatia to purchase them nearby, so the geographical advantages of Croatia deserve the attention of international interlocking enterprises.