The Ninth International Franchise Exhibition (Shanghai) Is About To Open.

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With the deepening of the fashion industry, people's demand for clothing is no longer only about high quality and low price, but also needs to be satisfied in taste, taste and spirit.

Franchising is currently the most popular business marketing mode in the world, and is also widely recognized as an effective way to distribute goods and services globally.

According to the statistics of China Chain Store Association, as of 2010, there were more than 4500 franchise systems in China, more than 400 thousand of the total number of franchisees, covering more than 70 industries, and directly creating more than 5 million jobs.

Franchising is a kind of chain operation.

Chain operation refers to the business point of running similar commodities or services, centralized management and division of labor under the Unified overall planning and layout, and higher benefits can be achieved by expanding the scale.

Chain operations include direct chain operation, franchising and free chain.

There is no affiliation between the franchisor and the franchisee in the franchise, and both are not subsidiary companies, neither partners nor agents.

The franchisee is not only a commodity, but a whole mode, including brand logo, shop name, trademark, operation standard, quality standard of product and service, and management policy.

Eight advantages of franchising

First, reduce costs and improve efficiency.

Franchiser only needs to establish a close organization, which is composed of senior professional managers in all aspects of business operations, which can effectively reduce costs and improve efficiency.

Two, reduce investment risk.

Franchisees do not need to take a high investment risk or are troubled by trivial affairs and problems in their daily operations, and still get reasonable profits.

Three, rapid development.

Franchisees can rapidly develop their organizations nationwide or even worldwide with the least risk capital and management resources.

Four, simplify personnel matters.

The franchisor does not have to personally handle the personnel problems that may arise in the franchisee, thus making him less stressed on personnel matters.

Five, management improvement.

Management will be greatly improved, no matter in terms of staff motivation, or as far as possible to reduce costs and expand sales, it will be better than hiring managers.

Six, establish a distribution channel.

The manufacturer establishes a stable distribution channel for its products through a licensed wholesaler or retailer, thus ensuring product sales.

Seven, raise funds to reduce lending.

For a company with many branches, it can sell part or all of its branches by signing a franchise contract to raise funds, thereby reducing the scale of borrowing.

Eight, reduce capital and manpower needs.

By adopting the franchise system, the pressure of capital demand and human resource demand faced by the owners in expanding business process is reduced.

The China Franchise Exhibition sponsored by China Association of chain stores is the largest Franchise Exhibition in Asia. It has been recognized as the annual event of China's franchise area for many years, winning public good reputation and active participation with its unique professionalism, authority and standardization.

The China licensing exhibition is divided into "Beijing Railway Station" and "ShangHai Railway Station". It is held in Beijing and Shanghai in May and September respectively.

The exhibition has exhibited more than 10000 exhibitors and visited five hundred thousand spectators.

According to the statistical analysis of more than 26000 visitors to Beijing Railway Station at the 2012 China chartered exhibition, the position, age, investment ability and interest industries of investors are changing.

The specific analysis is as follows:

The status of spectators attending the exhibition:

Audience age:

Audience's investment ability:

The industry that audiences are most interested in: