Made In London At The Olympic Games, "Small Pride" Of Quanzhou Shoes And Clothing Enterprises.

The opening ceremony of the four year Olympic Games, athletes struggling hard, Chinese enterprises, made in China are outside the corner.

Anta sports sponsors Chinese sports delegation's Olympic champion.

PEAK provides multidisciplinary professional equipment for the seven delegations.

In addition to these well-known Quanzhou brands, some small and medium-sized enterprises have also obtained orders from London Olympic Games through various channels, so that more "Quanzhou made" will shine in the Olympic Games.

The most beautiful delegation brand "package"

At the opening ceremony of the Olympic Games, delegations demonstrated the equipment for the Olympic Games.

The Holland delegation wearing a unique design and fashion color matching dress is the most beautiful delegation of the tournament. All the package equipment of the most beautiful delegation comes from a Quanzhou company.

"A year ago, we received orders, and then began to research, design and manufacture. Basically, we will complete the shipment by the end of April this year."

Fan Jinfeng, head of Quanzhou Yibo company, has never been more concerned about the Olympics than it was this year.

As a famous sports brand Asics global supplier, in the London Olympic Games, a total of more than 18000 bags of backpacks, handbags, travelling bags and so on were provided for the Olympic delegation.

In addition, the famous tennis equipment brand Dunlop also sent special orders to the Olympic Games tennis players, and customized tennis backpacks for the Olympic tennis players. In the order of Dunlop, Spain's famous tennis players Al Madero, Mr. Dassault and Robledo.

Adidas also gave orders to equipment used by Olympic rescue personnel.

Although these orders are not big and troublesome, for instance, 22 Olympic tennis players need to customize their backpacks, which need to be done according to the habits and preferences of each player, including color, printing their names, unique nicknames and symbols in certain positions of the package, but Fan Jinfeng is still excited because the Olympic Games will become the best opportunity for their equipment package.

60% Olympic souvenirs made in China

The mascot of London is from Yancheng, Jiangsu; the main stadium chair is from Shanghai; the torch bearer is made in Ningbo; the Olympic flag is made in Yiwu.

According to statistics, 90% of the 424 commodities sold on the official website of the London Olympic Games were made in foreign countries, of which 65% were made in China, 7 from towels, bedspreads, quilts, ornaments, key rings and clothing, followed by Turkey, accounting for 19%, and only 9% of souvenirs were made in Britain.

In the competition of the "off-site Olympics" dominated by "made in China", e-commerce undoubtedly played the role of "market developer" in small and medium-sized foreign trade enterprises.

It is understood that in addition to Quanzhou, a flag enterprise in Zhejiang also obtained orders from 40 million flags from the London Olympic Games through the Alibaba platform, while an enterprise in Beijing won the order of 20 thousand square meters of artificial turf in London Olympic Games.

According to the insiders, overseas buyers have changed their purchasing strategies in order to save travel costs and improve the efficiency of procurement, and put more and more purchases on e-commerce platforms.

This has also contributed to more opportunities for SMEs to share the Olympic "big cake" through e-commerce.