Zhuji Datang Socks Exports Grew By 37% In The First Half Of The Year

Zhuji Datang, the world socks, delivered a surprising report card in the first half of the year. According to the data provided by Datang town foreign trade and Economic Cooperation Bureau, the export volume of Datang town has reached US $303 million 310 thousand in 1~6 months this year, an increase of 30.1% compared with the same period last year. The export volume of socks and related industries reached US $284 million 860 thousand, an increase of 37% over the same period last year.

More gratifying is: in the first half of this year, Datang hosiery The total output of socks decreased by 400 million, but profits increased by 60 million. This increase shows that Datang socks enterprises are stepping out of the dilemma of low value-added.

In the market of labor resources in Datang, Zhuji, the heads of many small socks enterprises have been recruiting workers in the first half of the year. "Orders are much better than expected, so we need to recruit more workers." The head of Hongfa socks said.

"I gloves" is for the tide people to play iPhone in winter.

In the process of dealing with European and American customers, Masson Yong of the sandwich knitting company knows clearly that if the product is not attractive enough, customers will never accept the current high price.

Mason Yong's workshop is located in the outer village of Wangjia Town, which is relatively remote. For the first time, it is hard to imagine that the factory which is not large in size attracts the purchase orders of WAL-MART chain giants and American medical products supermarkets every year.

Speaking of Mason Yong and his knit knitwear, the colleagues in Datang town said, "there are ideas, love innovation." Mason Yong has a mysterious plastic (9690, -30.00, -0.31%) bag, which contains many samples of innovation and creativity that he and his R & D team are making.

The day before yesterday, the first thing that Mason Yong took out of this bag opened his eyes to reporters. A pair of gloves that were not gaudy, but the fingers of thumb, forefinger and middle finger were different in color. "This is not an ordinary glove. It's called I glove. It's a special touch screen glove." Ma Senyong said that with the popularity of touch-screen electronic products such as apple mobile phones, wearing ordinary gloves can not induce touch screen products, especially in winter outdoors, it is easy to freeze hands. Mason Yong and his team quickly thought of this. According to the habit of using this product, the touch screen type gloves made of conductive material into the thumb, forefinger and middle finger tip can make people operate the touch screen electronic devices smoothly while wearing gloves.

"The first generation of products was launched 3 years ago, initially using silver fiber as conductive material, but the cost is too high, resulting in too high price and not selling well." Now, the products of Masson Yong's hands are already the latest generation of products that have been improved over 200 times. If customers need, they can upload all the five fingers of the glove, and the cost is only a few cents more. At the same time, adding fluorescent materials to the key parts makes the glove look cool at night, and can also increase the warning effect. The export price of ordinary gloves is about 2 yuan / double, while the price of "I gloves" can reach 10 yuan / double.

Mason Yong also took out a pair of products called "anti cracking colloid moisturizing knitted socks", adding a layer of silica gel to the easily cracked parts of the heel. It contains vitamin E, aloe vera and pearl powder, and can prevent cracking in autumn and winter. A pair of ordinary knitted stockings can only be exported at a price of only $0.25, and the socks cost up to $2.5 and the selling price has increased by nearly 10 times. Seemingly tiny new ideas actually contain 5 patent technologies. In April this year, the anti cracking colloid moisturizing knitted socks developed by SW knitwear were authorized by the national invention patent through the national new practical patent. The product was ushered in the order of 10 million yuan of WAL-MART at the first launch.

In the indoor display room of Sanger knitting, Mason Yong also took out a pair of thickened and half velvet socks, which can be worn directly on the floor in the heating room of winter in the European and American countries. Masson bravely rubbed and rubbed the socks with a charming aroma of lavender, adding the imported molecular particles fragrance capsule to the surface of the socks and crossing the fragrance. Such socks, WAL-MART has four consecutive years every year, 2000~3000 million orders.

"To sink down, it is not difficult to innovate. Any small link, if you study hard, will have unexpected gains." Mason Yong said that after the financial crisis, he was more of a "obsession" in innovation and research and development. Since last year, only 25 patents have been granted in only one year. The growth of exports stems from the launch of many new products. In the first half of this year, the export volume increased by 30% in the first half of this year, and is expected to reach 90 million yuan this year.

Less production of 400 million pairs of socks, a profit of more than 60 million yuan.

"Look at the growth of washing machine exports over the past two years, we can imagine how difficult the export of textile products is in these two years." Gu Bosheng, director of the Datang socks industry research institute, said that this is an interesting rule in economics. Economic depression will encourage washing machines to sell well, and reuse textile products such as old clothes, socks and so on, which will lead to longer consumption cycle and lower consumption of these products. At the beginning of the year, he asked a Japanese friend who came to visit that he knew that the average annual household consumption of about 60 pairs of socks was nearly half of that in recent years.

According to the statistics of the foreign trade and Economic Cooperation Bureau, the total output of socks in Datang socks enterprises was 4 billion 200 million pairs in 1~6 months this year, compared with 4 billion 600 million pairs in the same period last year, it dropped by 400 million pairs.

However, another data dispelled the concerns of positive and innovative enterprises. Data show that the total profit of Datang hosiery enterprises increased by 60 million yuan, an increase of about 8.3% over the same period. While production is declining, profits are growing.

"The added value is rising and the effect is being highlighted." Datang town staff said that since the financial crisis, Datang socks did not shrink back and chose to respond positively.

Such as innovation, the road of innovation is naturally in the first place. "Bulletproof", "space", "milk"... Almost no one will associate these nouns with socks before Datang hosiery innovating. Zhejiang Xin Yi socks Co., Ltd. independently developed a new material to achieve the standard of making bulletproof clothing. Using this material to make socks, it is more than 10 times stronger than ordinary socks, and the price of each pair is as high as 150 yuan. The "space socks" developed by Zhejiang Shengfeng Knitting Co., Ltd. is an attempt to unite Zhuji's local pearl and socks two industrial clusters, selling 60 yuan for each pair.

From cotton, linen and bamboo to soybean fiber, pearl fiber and other different raw materials, from warm to health care and other functions development, from baby socks, elderly socks to sports socks, leisure socks, cartoon socks, fashion socks and other consumer segments. "Making socks that others do not have" is becoming a bright spot in the transformation and upgrading of Datang scale enterprises.

Innovation has also made the leading enterprises take the initiative to "go out" more fully. In 2010, 41 Datang hosiery enterprises participated in the exhibition of clothing and fabrics in Las Vegas, USA. This year, another more than 20 enterprises organized a group to the international clothing and fabric licensing exhibition in Paris, France, and received many foreign orders.