Xinle Textile: Grasp The Right Of Pricing And Realize The Management Of Industrial Chain

Production of high-grade shirt fabrics Xinle

Chemical Fiber Co., Ltd. is carrying out a big move.

They invested about 800 million yuan in Binhai Industrial Zone to build an international first-rate shirt fabric production base and produce 60 million meter high grade shirt fabrics, forming a complete industrial chain from dyeing, weaving to finishing.

At present, the construction of the more than 70 thousand square meter workshop is in full swing, and it is expected to be put into production before the Spring Festival next year.

When the international financial crisis has brought serious impact and the economic situation is very serious, many textile enterprises have been greatly affected. The great textile and textile industry in Xinle is really admirable. This is not only the courage of the managers, but also the strong support for the innovative ability of the enterprises.

Xu Guoyou, director of the company's administration office, told reporters that the newly launched project will introduce 470 of the most advanced international Belgian air jet looms, with an increase of about 120%.

Mastering the right to price

Creativity is the soul of an enterprise, and no creative enterprise will survive.

"Many textile enterprises are like processing workshops. Customers take a piece of cloth and go to four or five enterprises."

We attach great importance to product research and development, use new products to lead the fashion trend, and also have the right to price.

Xu Guoyou said.

The operators of Xinle's textile industry have been positioned in the production of high-grade shirt fabrics since the beginning of their factories.

In 2002, the product research and development center was set up. Now the R & D design team reaches more than 30 people, and five thousand or six thousand varieties can be designed in one year, which is rare in the county textile enterprises.

In R & D center, R & D personnel are using computers to skillfully design flower and color, and use creativity to control "shape" and "color".

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The development of textile products in Xinle is divided into three aspects: Zhang Yun, who graduated from the textile design department of Zhejiang Sci-Tech University, is the head of the new material research and development team.

She told reporters that the fabric design of the shirt is first of all fashion frontier information, and then integrated into the design concept, otherwise the product will be hard to be recognized by the market.

Xinle textile has set up a fashion design and Research Center in Milan, Italy, and has conducted technical exchanges and cooperation with famous local institutions to catch the fashion and sell the creativity and lead the trend.

The research and development of functional fabrics is a key point of Xinle textile product research and development this year.

Zhang Yun told reporters that her team developed a kind of functional fabrics that absorb moisture and heat, which is original in China.

And a fabric called "Charles Camille Saint-Saens" is made of silkworm chrysalis protein fiber, which is comfortable and soft and has health care function.

These high-tech fabrics can be sold for about 30 yuan / meter, and the added value of the products is increased by 30%.

Realizing industrial chain management

Through independent research and development, the average price of Xinle's textile fabrics is 2~3 yuan higher than that of the general fabric on the market, and the famous brands such as Shanshan, Luo Meng, gentry, seven wolves, crocodiles and so on are still throwing olive branches to Xinle textile, and the existing production capacity of the enterprises can no longer meet the demand, so the business operators decide to expand their production substantially.

In the first half of this year, Xinle textile realized sales of 450 million yuan, an increase of more than 6% over the same period last year. The reason why it can stand out among many textile enterprises is because it persists in the road of high quality, quality and independent innovation, and firmly occupies the market share of domestic shirt fabrics.

But the "Xinle people" also clearly realized that the "first-class equipment, second rate technology, three price" situation has not yet been completely reversed in the textile industry. In order to break this situation, besides the advanced equipment and technical support, the whole quality management of the industrial chain needs to be realized, so as to truly produce "first-class price" with "first-class equipment".

The reporter has learned that Xinle's textile high quality yarn dyed and dyed and dyed now all depend on other printing and dyeing enterprises, and the product quality and delivery date are not guaranteed.

In order to change the situation of being controlled by others, they bought a printing and dyeing enterprise and made a new layout in the new coastal projects.

To this end, Xinle textile expansion, and the intention to strengthen product quality.

Stretch short legs of foreign trade

The head of Xinle Textile Leader has recently returned from the us to attend the Frankfurt international clothing and home textiles exhibition.

"The harvest is pretty big.

We have contacted a large number of foreign businessmen in the exhibition, and promoted and promoted the brand of "Xin Shu" in the international market.

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Xu Guoyou told reporters that the company plans to send personnel to participate in the famous international fabric exhibition every year.

Actually, this exhibition in the US is a signal for the adjustment of the market structure of enterprises.

All along, Xinle's textile fabrics are mainly sold in China, although many products have been exported through clothing enterprises, but last year, fabric self export was only about 3000000 US dollars.

"Now our capacity is not going to be a problem in the domestic market. After the company expands its capacity, it must extend the short legs of the foreign trade and achieve two legs to walk."

Xinle textile operators take precautions.

With first-class equipment and first-class creativity, there is still a need for a broad market.

While making good domestic sales, Xinle textile has also extended its tentacles to the international market.

Exhibitors are the stage for enterprises to display their products, and they are important ways for enterprises to become famous. They are very important for meeting good customers.

Some well-known foreign brands of shirt fabrics have become the customers of Xinle textile. The next step is to start the international market, and strive to accept more foreign high-end customers, so that more high-end shirt fabrics can go abroad.