In May, Clothing Sales In Shanghai Decreased By 1.7% Compared With The Same Period Last Year, And The Average Price Rose By 3.2% Over The Same Period Last Year.

Shanghai

Last year, a year-on-year increase of 2.l%; a decrease of 17 thousand compared with the same period last year, a decrease of 1.7% over the same period last year.

Clothing category products in May

366 million yuan, a decrease of 35 thousand yuan from last month, down 8.7% compared with the same period last year, and sales grew 1.5% over the same period last year.

The average selling price this month was 385.3 yuan / piece, down 10.6% compared with the same period last year, up 3.2% year on year.

In 1-5 months, the clothing industry of Shanghai held 5 million 26 thousand items of clothing and merchandise sold in ten shopping malls, down 397 thousand from the same period last year, down 7.3% from the same period last year.

The sales revenue of clothing category products was 2 billion 553 million yuan, a decrease of 34 million yuan compared with the same period last year, and sales decreased by 1.3% compared with the same period last year.

The cumulative average selling price of large commodities was 507.9 yuan / piece, an increase of 6.5% over the same period last year.

Sales decreased by 342 million yuan, which was reduced by $308 million. For the change of commodity structure and average sales price, the sales volume increased by 308 million yuan, and the total net sales decreased by 34 million yuan.

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In 1-5 months, 1 million 871 thousand sets of women's fashion sales in Shanghai decreased by 96 thousand pieces in the same period last year, down 4.9% from the same period last year. The sales amount was 1 billion yuan, down 0.8% compared to the same period last year. The average selling price was 534.8 yuan / piece set, an increase of 6%% compared with the same period last year. Sales revenue accounted for 39.2% of the total sales of clothing sales. After the average selling price of women's fashion reached the highest level this month, the average sales price fell for 4 months continuously, especially the shrinkage of high-end clothing prices, which directly affected the overall average sales price of clothing.

The trend of the grid has also promoted the multi polar differentiation of women's fashion.

Ranking of women's fashion based on average sales price and sales volume

In contrast, the brand names of "celebrity clothes" and "UNIQLO" brands are priced at 95:1.

The average selling price list of women's fashion in May is 10000 yuan: yuan / piece.

In May, women's fashions were listed on the sales volume list: 10000 yuan: yuan / pieces.

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In 1-5 months, the total sales volume of men's casual wear was 373 thousand, down 58 thousand from the same period last year, down 13.5% from the same period last year. The sales amount reached 263 million yuan, down 1.6% compared to the same period last year, and the average selling price was 704.3 yuan / piece set, an increase of 13.7% over the same period.

In the average price list,.PAUL&SHARK ranked first in the average price of 2475 yuan, even if it had high unit price, it ranked only seventh in the sales ranking.

The average price of Tommy Hilfiger, which is ranked first in terms of sales, is 1256 yuan, almost half of PAUL&SHARK and second in the top ten list of average price.

The average price of the third JACK JONES on sale is only 327 yuan. Most of the brands listed above are less than 1000 yuan: they compete for more consumers with low price.

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1-5 months. Men's suit sales volume was 192 thousand, down 21 thousand from the same period last year, down 10% from the previous year: the sales amount was 249 million yuan, down 6.2% compared with the same period last year. The average selling price was l298.4 yuan / piece set, an increase of 4.2% over the same period.

On the top of the sales list, we can see that all the top ranked brands are Dunhill, MontBlanc, Zegna, HUGO BOSS and ARMANI.CO, but their average price is not as high as expected, about two thousand or three thousand yuan.

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From 1 to May, children's clothing sales were the most 466 thousand, down 18 thousand from the same period last year, down 3.8% from the same period last year. The sales amount reached 114 million yuan, the growth rate was 2.7%, and the average selling price was 244.7 yuan / piece set, an increase of 6.8% over the same period.

Among them, the change of sales volume directly affects the reduction of sales volume by 10 million 770 thousand yuan. Because of the increase in parity sales price and the change of sales variety structure, the sales revenue has increased by 13 million 780 thousand yuan, and the two total has increased the sales volume by 3 million 20 thousand yuan.

Sales accounted for 4.4% of the total clothing sales revenue.

In the top ranking of children's clothing sales, E-Iand won the first place in the sales volume for 830 thousand yuan, with an average selling price of 500 yuan / piece, a decrease of 14.5%.

PAW IN PAW replaces second sales charts this month, sales of 649 thousand yuan this month, a decrease of 14%, the average selling price this month is 501 yuan / piece sets, a decrease of 23.9%.

Li Ying Fang returned to the top third in 612 thousand yuan, with an average selling price of 161 yuan / piece, with an increase of 36.4%.

Adidas sold 587 thousand yuan this month, a decrease of 18.8%, the average selling price was 302 yuan / piece, which was basically flat in the ring, and fourth in the rankings this month.

From the list of brands floating average price, Lai Ying Fang fell the most, exceeding 30%.

In 1-5 months, sales of various knitted underwear sales reached 552 thousand units, representing a decrease of 63 thousand units compared with the same period last year, a decrease of 10.3% compared with the same period last year. The sales volume reached 126 million yuan, up 1.5% over the same period last year, and the average selling price was 229 yuan / piece set, an increase of 13.2% over the same period.

Among them, the change of the crystal structure of the clothing dealer directly affects the sales volume reduction by 14 million 840 thousand. Because of the increase in the selling price of the parity price and the variety of the sales variety structure, the sales revenue has increased by 16 million 730 thousand yuan, and the two total has increased the sales volume by 1 million 880 thousand yuan.

Sales accounted for 5% of the total clothing sales revenue.

An Li Fang ranked first in the sales volume with sales of 1 million 875 thousand yuan, an increase of 190.2%.

The sale of love this month is 1 million 409 thousand yuan, 2.5 times the growth rate of the ring, the average selling price is 1148 yuan / piece, the ring growth is 2 times, and this month, the ranking is second.