The Fourteen Jiangsu International Fashion Festival: Highlight Risk Resistance And Achieve Industrial Growth

Facing the harsh reality of high cost and slow growth, Chinese entrepreneurs calmly deal with and seek breakthroughs through "quality creativity" and "efficiency and innovation".

The fourteenth Jiangsu to be opened in mid September in Nanjing

On top of that, China's strong textile and garment enterprises will focus on the uncommon appearance of anti risk and steady development.

Jiangsu is one of the most important textile and garment production and export bases in China, and its total economic output and efficiency are among the highest in the country.

The fourteenth Jiangsu International Fashion Festival and Expo will focus on three major areas of clothing, home textiles and fabrics. With the theme of "brand, fashion and innovation", it will be composed of three parts: Expo, 2012 Jiangsu fashion week and a series of activities.

Sunshine Group will display high-tech content during the clothing festival.

A series of new products.

On average, the company develops more than 50 new products every day, accounting for 70% of its total sales.

On the basis of efficient operation of "one stop and three centers" (postdoctoral workstation, state-level technology center, National Engineering Center and provincial Development Center), a public platform for technical services has been set up for the whole industry, and the world famous textile machinery enterprise Italy Gemma Gao has joined hands to extend the cotton sizing technology used in the past to the field of wool spinning.

Chen Lifen, chairman of the group, revealed that in the past, sunlight had been producing OEM for 100 brands in 51 countries, and only got 15% of the retail price of product sales.

The huge gap between the industrial chain and the high and low sectors has pushed the enterprises onto the road of pformation, forcing enterprises to speed up pformation and upgrading during the downturn of foreign trade.

Now, the sun woolen and Pompeii professional clothing has become a well-known brand in the industry. From the OEM production to the brand operation, the sales of sunshine independent brand occupy half of the group's total revenue.

One day before the opening of London Olympic Games, Bosideng opened the first overseas shop beside the Bond Street in London's top shopping street. The European headquarters of Bosideng is listed here, which is a typical example of Chinese brand's "going out" in the context of the global financial crisis.

In June last year, Bosideng spent 20 million 50 thousand pounds to buy the property at 28 Morton Street South, and set up a four seasons flagship store, including men's wear and down garments, and set up a European headquarters.

Obviously, Bosideng's vision is not only in London, but also in the broad European territory.

Gao Dekang, chairman and President of Bosideng International Holdings Limited, said: "in the strategic planning of Bosideng, four seasons, multi branding and internationalization are three pillars.

As a leading brand in the industry, Bosideng dares to embark on the stage of international competition, using high-end brand image, high quality products and large scale retail terminals to explore the way of overseas expansion in line with Chinese brands, and accumulate more experience for Chinese brands to go to the world.

2012 positive red bean group's brand culture soft power promotion year.

As the core project of the red bean group's clothing plate, through the implementation of the full trusteeship business model, we can realize the comprehensive control of the terminal. Through upgrading pformation, upgrading the brand and expanding the channel, we can enhance the product's sense of quality and fashion and create the leading brand. At the same time, we should optimize the whole supply system, upgrade the logistics information and so on, and improve the logistics operation process, shorten the distribution cycle of the stores, so as to enhance the fast reaction ability of the market.

Group president Zhou Haijiang believes that the future competition is no longer a product or brand competition, but a competition between brand business models. In the new economic era, business mode is the basis and driving force for market pformation and innovation.

With the strong impetus of the new business mode, since 2008, the five major clothing brands of the red bean group have achieved the performance of opening 3000 chain stores. In the whole pformation process, the red bean clothing has gone to a new height by creating an international, fashionable and branded garment, the brand image of red bean, the popularity and reputation of the enterprise.

In the first quarter of 2012, the textile industry of Jiangsu province maintained stable production operation. However, affected by the international and domestic situation, the economic growth rate fluctuated, and the industry efficiency index showed a negative growth.

Therefore, how to stimulate domestic demand, play capital and speed up pformation will become the focus of attention of this festival.