Jiangsu Shengze Will Welcome The Review Meeting Of China International Fabric Design Competition

The review meeting of the 2012 China International Fabric Design Competition (hereinafter referred to as the "Competition") will be held in Shengze, Wujiang, Jiangsu Province, on August 20. Leaders at all levels from the competition organization, textile technology experts, fashion trend research experts Clothing brand Designers, international purchasers and other authoritative professionals in the industry, as well as many media representatives will participate in this event.

With the end of the collection of works, 2012 China International Fabric design The review meeting of the contest (hereinafter referred to as "the contest") will be held in Shengze, Wujiang, Jiangsu Province, on August 20.

The review meeting lasts for two days, and the fabrics will be selected respectively Design The awards of the sub competition and pattern design sub competition will be attended by leaders at all levels from the competition organization, textile technology experts, fashion trend research experts, clothing brand designers, international buyers and other authoritative professionals in the industry, as well as many media representatives.

Over the years, the number of competition works has maintained a steady growth trend, and the fashion and creativity are also increasing. On the one hand, it depends on the active participation of many domestic and foreign enterprises, design institutions, colleges and universities and excellent designers, on the other hand, it also benefits from the competition's continuously strengthened professional positioning, in-depth promotion of innovative ideas An authoritative and high-end brand image and other elements constitute a lasting building of the overall event system.

Fabrics -- Linkage between competition and exhibition, looking forward to new highlights

The fabric design competition focuses on the industrial application ability of products, and is divided into spring, summer, autumn and winter every year. The selection of spring and summer has been completed in the first half of the year. A total of more than 2000 varieties of fabrics were collected, and more than 400 pieces of "2013 Spring and Summer Chinese Popular Fabrics" were selected, and more than 200 enterprises were shortlisted.

In the first half of the year, the fabric shortlisted presented gratifying highlights: the sense of quality and design of men's fabric was enhanced, the use of many new design techniques such as large cycle positioning printing, jacquard or color printing combination, and the ingenious integration of Chinese elements all reflected a high level of design; Women's wear fabrics use more diversified fiber, yarn, tissue, printing and dyeing and other design means; Sports and leisure fabrics use more post finishing methods; Denim fabric comprehensively uses the finishing technology after printing and dyeing, which breaks through the tradition and presents a strong visual and tactile effect.

The review meeting in August will focus on the selection of new fabric products in autumn and winter of 2013/2014. It is reported that in autumn and winter, more than 3000 pieces of fabrics were received from nearly 400 enterprises. The products cover cotton, wool, silk, hemp, chemical fiber, knitting and many other varieties. The application direction involves men's clothing, women's clothing, sports and leisure, jeans, shirts and other categories. New products, new processes, new materials, and new technologies are widely reflected in the declared products.

It is particularly worth mentioning that the strong combination of this year's competition and the "China International Textile and Garment Fabrics and Accessories Expo" has attracted many high-quality exhibitors to join the competition, making the competition even more powerful. Fabric products have achieved more breakthroughs in quantity and quality than ever before. At that time, the fabric of the winners and finalists will be intensively displayed in the "Fashion Trend Release Area" of Shanghai Fabric Expo. What new highlights will be presented by the shortlisted fabrics to surprise people, which is worth looking forward to.

Pattern -- young people are fearless and look forward to new power

The pattern design competition has always emphasized the creativity of the works and the fit with the fabric design, and advocated that the design should include perfect design concepts, distinctive design attitudes and unique and identifiable design styles.

A total of nearly 3000 pattern drawings were collected this year. In addition to the contributions from well-known textile and clothing design universities in China, such as Donghua University, Tsinghua Academy of Fine Arts, Beijing Institute of Fashion Design, Tianjin University of Technology, Lu Xun Academy of Fine Arts, Guangzhou Academy of Fine Arts, Zhejiang University of Technology, Hubei Institute of Fine Arts, Suzhou University, there are also independent designers, independent studios Textile enterprises and works from Britain, Japan, South Korea, Malaysia and Hong Kong.

Among them, the young force accounts for the majority and is the main force participating in the competition. The design of colors and patterns in the works is more bold, and the skills are more skilled, refreshing. This is mainly due to the establishment of a special research team by the Organizing Committee at the beginning of the competition. By combining the popular trend, formulating the design direction of the works, multi-channel publicity and promotion, and correctly guiding the participants, the work will be more in place in terms of theme interpretation, direction control, and color application.

It is reported that the preliminary review meeting of the Pattern Division Competition was held in Beijing on August 6. The Organizing Committee specially invited the color directors from color research institutions, researchers from fashion trend prediction institutions, and dyeing and weaving design professionals to form a review panel, and carefully selected the entries. A total of more than 1200 works entered the final review.

In the two-day review, the jury will award the first, second and third prizes from thousands of entries, and the 2012 Best Men's Fabric Application Award, the Best Women's Fabric Application Award, the Best Color Application Award, the Best Sports Function Fabric Application Award, the Best Material Application Award, the Best Pattern Creativity Award, and the Best Technological Innovation Award in the fabric group; In the pattern group, the market application award, fashion creativity award, cultural inheritance award and excellent shortlist award were awarded, and the outstanding organization award was also set for the outstanding works recommendation units.

Brand events promote the upgrading of industrial clusters

The review meeting was held in Shengze, Jiangsu, and was strongly supported by the China Oriental Silk Market Management Committee in Shengze Town, Jiangsu Province.

In 2012, the competition will go deeper into local industrial clusters, promote regional industrial upgrading, and improve the level of product creative design. This year's competition cooperates with several representative industrial cities in China, including: Shengze, an important silk textile production base and distribution center in Wujiang, the world's largest fabric purchasing base, Keqiao, Shaoxing, and Xiqiao, Guangdong, whose production capacity has rapidly increased in recent years.

As one of the four major silk capitals in China, Shengze has become the pillar of Shengze's economy, accounting for more than 90% of the total industrial economy of the town. Around Shengze Town, there are nearly 4000 textile enterprises, including nearly 2000 textile factories, nearly 6000 textile trading firms, with industrial assets of more than 50 billion yuan, including 4 leading enterprises with assets of more than 3 billion yuan, and more than 80 backbone enterprises with assets of more than 100 million yuan, forming an Yihengli Group, Shenghong Group, Wujiang Yingxiang Chemical Fiber Co., Ltd Jiangsu Xinmin Textile Technology Co., Ltd. and a group of large enterprises are the leading textile industry clusters with great influence in China's textile industry.

Zhong Yonglin, Deputy Secretary of the Party Committee of Shengze Town, Deputy Secretary of the Party Working Committee of China Oriental Silk Market, Deputy Director of the Management Committee and Director of the Service Industry Development Bureau, said that textile fabrics are special products with rich cultural elements. In recent years, Shengze textile enterprises have paid more and more attention to the special role of fabric fashion trends in the consumption orientation of the textile market, Pay attention to the research and development of popular textile fabrics, and study the product trend of the textile market.

As the release base of China's popular trends and the purchase base of China's popular fabrics, Shengze cooperated with the China International Fabric Design Competition to show the overall strength and image of China's eastern silk market at home and abroad during the competition with the help of the "window" of the competition, which will definitely make the image of Shengze textile industry base more influential at home and abroad.

Zhong Yonglin also said that the Oriental Silk Market has always been committed to building a collective brand to enhance the added value of products of all enterprises in the market. In this year's China International Fabric Design Competition, the participating enterprises in the Oriental Silk Market have also made full preparations, elaborately demonstrating the advantages of "high, fine and sharp", and trying to further establish the position of the vane of the fashion trend in the Oriental Silk Market.

Sun Ruizhe, Vice President of China Textile Industry Federation, has previously pointed out that putting the important stop of China International Fabric Design Competition in Shengze is actually to improve the regional brand image, improve our ability to gather local talents, gather talents from all over China, even at home and abroad, and use branding to promote the transformation and upgrading of local industries.

New changes, new expectations

In 2012, the theme of the China International Fabric Design Competition was "New Expectations", which Sun Ruizhe, Vice President of the China Textile Industry Federation, explained at the launch ceremony of the competition in March: New changes give birth to new expectations, and various "new expectations" for creative design talents.

Design talents have become a bottleneck restricting the development of enterprises. Today, the whole Chinese textile industry is facing transformation and upgrading. This problem is particularly prominent. Training design talents has become the consensus of the industry. It is believed that the 2012 China International Fabric Design Competition will be an exciting event in the textile design industry, which will have a positive and important impact on promoting the development of China's textile fabric design and tapping new generation of design talents.

Announce award results in September

It is understood that the winners will be announced on the official website of the competition in September and publicized through multiple media. The winners will be invited to attend the award ceremony in October.

The organizing committee of the competition will also cooperate with well-known clothing designers and textile printing and dyeing enterprises in China to make high-quality fabrics and excellent drawings from the award-winning works into fashionable ready to wear by spray printing, which will be dynamically displayed at the award ceremony, so as to truly realize the full industrial chain of "creation design fabric ready to wear", and make the design more vigorous and vital.

Later, it will also enter the stage of large-scale promotion. The award-winning works will not only be published collectively, but also will promote outstanding award-winning products and enterprises with the help of Shanghai "China International Textile and Garment Fabrics and Accessories Expo", "China Keqiao Textile Expo" and other series of exhibition platforms in October.