Sponsors' Olympic Contention Curve And National Salvation Strategy

Rumor has it that

I personally designed the opening ceremony for the delegation of Italy.

The design is very simple. It is made of dark blue and white lines.

Sportswear is also mainly blue and white, and some details show the colors of the national flag.

Italy athletes will all wear sportswear and accessories from Armani's second line brand Em-porio ArmaniEA7 series.

Before the start of the Olympic Games, athletes from Italy will receive a large gift package containing 50 different kinds of clothing.

The Dutchman, who favored the local design, resolutely chose the brand name Suitsupply. The American team's costume came from the famous clothing brand RalphLauren, and again designed the classic Beret. The last time the athletes wore the beret was the Vancouver Winter Olympic Games two years ago.

In addition, the RalphLauren Summer Olympics series just picked up inspiration from the 1948 London Olympics, with red, white and navy blue.

A series of classic style sportswear in 30s and 40s of the last century will be re engraved.

Over the years, the Chinese delegation's dress has always been dominated by yellow and red.

However, many netizens believe that this matching is not enough.

And modern, on the red carpet, inferior to other delegations' uniforms.

But according to a brand designed for this dress, the technology content of the garment is high, especially in the red system. Through the precise digital color control system, the red fabric is yellow and the edge of the upper garment is ingeniously embedded in the yellow edge.

In addition, the fabrics are also bold and innovative, using knitted fabrics and lining materials, which have more than 10 times of water absorption and diffusivity compared with woven fabrics, which reflects the pragmatic character of Chinese people.

Of course, because of the high threshold of the TOP sponsorship program of the London Olympic Games, many of the sports sponsors of TOP sponsors have not been able to bid for the "curve saving the nation" route.

It is understood that many sports brands in China have adopted the way of "saving the nation through curves". They have been sponsoring delegations in London Olympic Games.

For example, the contestants of the Chinese delegation will be on the podium in Anta costumes, while Lining will win the sponsorship of five gold medal dream teams such as gymnastics, diving, table tennis, shooting, badminton and so on.

In addition, Anta, Lining and other domestic sports

A number of foreign delegations or sports teams were also sponsored.