Pet Clothes They Also Need To Be Gorgeous

Great achievements of small industries

Pets clothing How big is the market of? The manager told the reporter a figure that in the United States, the cost of spending on a dog averaged about 30000 dollars a year, of which dog clothing accounted for a large part. According to data, the sales volume of domestic pet clothing is increasing year by year, with an estimated market share of billions. It can be predicted that with the further expansion of the urban aging population and the growth of a group of leisure people who are more fond of pets, the market of pet clothing will become larger and larger.

The output value of pet clothing in the whole clothing industry is almost negligible. Because it is too small, it is often forgotten. But this small industry is pregnant with a large market and profits. Those who have visited the Pet Products Co., Ltd. are all impressed by the impressive performance of the enterprise with less than 70 employees and an annual output value of tens of millions. According to reports, the pet dog clothing produced by this company includes more than 4000 styles such as ordinary pet clothing and functional pet clothing. In recent years, the company has assisted relevant national ministries and commissions in formulating industry standards such as technical specifications for pet clothing, and has obtained 33 national new invention patents.

A pet dog fever down jacket produced by the company is popular in Russia, and its inventor is the scientific and technological personnel of the company. Relying on the carbon fiber heating film material installed in the dog down jacket and powered by a 3.7V lithium battery, the patented design product can maintain a constant temperature for 4 hours, bringing considerable orders and benefits to the company. Put a Japanese kimono on a dog. A Japanese kimono has become the most ordered product for Japanese businessmen. The invention of "cool dog kennel" has brought the company an output value of 4 million yuan every year... This year, the pet company will move to a new factory building of 12800 square meters, and the production capacity of pet dog clothing will further expand. It is estimated that the annual output of various pet dog clothing will be 4 million pieces, and the output value will exceed 100 million yuan.

Improvement of pet clothing economy

The financial crisis in 2008 continued to ferment, and the spread of the European debt crisis since last year has reduced China's clothing export orders and slowed the growth rate. Pet clothing mainly exported from Europe, America and Japan has also been affected. In the face of market changes, the company actively responded and this year launched a new plan to transform the owner's old clothing into the owner's pet clothing. He said that now, the family members have one more dog, and the owner has put the dog's clothing, food, housing and transportation on an important position. It is easy for dog owners to buy clothes for their dogs and design clothes with their own characteristics with their own old clothes. It can not only make the dog more intimate with the owner, but also be conducive to energy conservation and environmental protection. The company attaches great importance to the transformation of old clothes. This year, the company will first launch the transformation plan of old clothes, and then it will further process the acquired old clothes by category. "This year, we will actively explore the domestic pet dog clothing market and form a pattern of foreign trade and domestic sales", said the manager. In October this year, we will continue to sponsor the "Chaoren Super Dog Clothing Show" as the co organizer of the China Pet Culture Festival. China Pet Culture Festival has been held for many times. As a pet clothing company, the company participates in and sponsors it every year, which has Zhao Daxing's "wishful thinking". He aims to attract the world's attention by sponsoring pet dog clothing shows, improve the consumption concept of domestic pet dog clothing, and then guide Chinese people to establish a new fashion of having pets at home, beautifying pets, and dressing up pets.

Pet clothing, as a clothing branch, has formed a situation of small scale and large profit space due to the small number of manufacturing enterprises and weak market competition in the past few years. In recent years, many places have targeted this "virgin land". The number of domestic enterprises has gradually increased and the industry has developed rapidly, which has reduced the annual profit margin of pet clothing from 30% to about 10% at present. The proportion of market sales from 100% export to domestic sales has increased year by year. The production of enterprises has changed from relying on orders to actively looking for markets. These changes, on the one hand, are the result of intensified competition in the domestic pet clothing market; On the one hand, it also brings business opportunities for enterprise transformation and market segmentation.