Accurate Positioning, Strict Management, And Promoting The Healthy Development Of The Textile Industry

Judging from the current macro situation, due to the subsequent impact of the international financial crisis in 2008,

The complex and changeable external environment facing the industry is likely to persist in the coming period. Under such pressure, the contradictions and problems that the industry has not completely solved will become more prominent, which will make the industry face unprecedented challenges.

From the perspective of macroeconomic regulation and control, focusing on the strategic task of economic restructuring, how to make economic growth shift from investment to consumption and domestic demand is an important issue facing the decision-making departments. Therefore, the state should be cautious about throwing out stimulus policies, and the textile industry should make full preparations for the difficult situation and prepare for strategy and tactics.

Looking ahead to the "strategic opportunities" of 12th Five-Year, industry development has favorable conditions.

The goal of building a well-off society in an all-round way means the further release of the potential market demand for textiles and clothing in many fields and levels. The higher level of material and technological basic conditions will be opened to the textile industry with the advance of industrialization, which will provide more adequate impetus for the development of the textile industry.

On the international side, the deepening of economic globalization and the acceleration of scientific and technological innovation activities will also create conditions for China's textile industry to participate in international market competition, undertake the high-end pfer of the international textile industry chain, and absorb advanced international industrial technology achievements.

According to the survey data of enterprise managers completed recently by China Textile Industry Federation, in the two quarter of 2012, the market demand for raw materials and products in the textile industry was weak, and the downward pressure of prices was huge. The industry prosperity index was 50.8, which was above the critical point (50), indicating that the overall operation of the textile industry remained stable.

From this we can also see that in recent years, the structural adjustment and pformation and upgrading of textile industry have been steadily advancing. The complexity and severity of the external situation have also formed a forced mechanism to some extent, which has accelerated the process of adjustment and upgrading.

Therefore, based on the long-term development of the textile industry, it is a psychological threshold for the industry and enterprises to take a dialectical view of the difficult situation before and face the temporary difficulties encountered in the development with a positive attitude.

In the past ten years, the textile industry has made remarkable achievements in scale benefit growth, industrial structure optimization, and independent innovation and development, and its comprehensive competitiveness has been continuously improved. Its internal driving force comes from the industry, always in line with the requirements of a series of guidelines and policies of the CPC Central Committee and the State Council, and deeply practices Scientific Outlook on Development, and persists in industrial restructuring and industrial upgrading.

Even after the outbreak of the international financial crisis and the rapid deterioration of the international market environment, the textile industry adhered to the effect of adjustment and upgrading for many years, which played a fundamental supporting role, and led the industry to shake off the financial crisis earlier and achieve steady recovery.

At the same time, we should also see that there are still some structural contradictions and extensive development problems in the textile industry itself. For example, some enterprises still rely heavily on market demand and the pulling effect of policy investment, and the development mode of endogenous endogenous growth has not yet formed.

To solve these structural contradictions is fundamentally to develop in accordance with the "12th Five-Year" of the textile industry.

From the following aspects: strengthening scientific and technological innovation, developing independent brands, improving the ability of sustainable development, optimizing the layout structure, strengthening the construction of human resources and improving public services, we should further deepen the industrial restructuring, speed up industrial upgrading, and promote the pformation of the scientific development mode of innovation driven, endogenous growth, resource saving, environmental friendly and highly efficient and intensive, so as to achieve the fundamental upgrading of the textile industry from big to strong.

At present, some new models, new trends and new features have sprung up in the development practice of textile industry, such as the allocation of resources of technology, market, talent, raw materials and so on, and the establishment of pnational procurement and supply chain. Strengthening the integration of resources within the enterprise, promoting the in-depth integration of material input and intelligence input, integrating technology elements with management elements, and the innovation and development of public service mode are all excellent examples of innovation practice based on enterprises.

In the face of the current situation, the feelings of enterprises are different from individual development differences. Those who are in the forefront of industrial upgrading, and technology and brand development are more mature than other enterprises.

Therefore, if we want to cultivate our virtuous circle in the current situation and in the increasingly fierce market competition, enterprises always have to do two things better. One is the strategic choice of "enhancing the main body consciousness, finding out the characteristics and positioning", and the two is the basic work of "strict internal management and hard work of internal strength".

Meanwhile,

The effective stimulation of body vitality also depends on the scientific guidance of decision-making departments and the effective service of industry organizations. It depends on the formation of a full market environment and the establishment of fair competition arena.