Interview With Secretary General Of Shanghai Clothing Association: Exhibition Will Enable Enterprises To Understand The Market Faster.

Sponsored by the China Federation of textile industry, the Sixth China International Knitting fair jointly hosted by China knitwear industry association, China International Trade Promotion Committee, textile industry branch, China Wool Textile Industry Association and China hemp textile industry association will be held on October 22nd ~24 in Shanghai New International Expo Center.

The sixth acupuncture Expo will be the largest in the world. clothing "InterTextile", "China International Textile accessories excipient (Qiu Dong) exposition" and "China International Textile yarn (Qiu Dong) Exhibition" and "China International Industrial Textiles and nonwovens Exhibition" were held in the same hall. 24 thousand square meters pavilion area, 80 thousand professional buyers, gorgeous booth, new exhibits, wonderful activities, meticulous service, foreshadowed the 2012 needle Expo will soon achieve a perfect leap, it is worth our common testimony.

For well-known international large enterprises, they are often very good at using their strong brand appeal and market advantage in their respective industries, and join forces with other industry leaders in the "strong" brand, in order to expand their market depth and breadth to strengthen their brand image. The China International Knitting fair is catering to the needs of enterprises, and has set up a platform for communication with each other, so that enterprises can learn more about the market more quickly, make the correct judgments and achieve more trade cooperation. Before the sixth "China International Knitting fair" exhibition, reporters interviewed Yuan Wei, Secretary General of Shanghai clothing association, introduced the preparatory work of Shanghai knitting enterprises in the early stage of the needle Expo.

　 Reporter: would you please briefly introduce the current development of Shanghai knitting industry?

Yuan Wei: in the knitted apparel market in Shanghai, at present, it mainly produces knitted garments, underwear, sportswear, T-Shirts, skirts, pajamas, socks, gloves and all kinds of decorative articles made of pure cotton, chemical fiber, real silk and all kinds of blended materials. With the introduction of overseas advanced technology, the fierce competition is obvious to all. The key problem is that enterprises should understand the market dynamics and take measures to deal with them. Today, Shanghai knitting enterprises attach great importance to the introduction of professional talents and the expansion of previous single product categories, and vigorously develop all kinds of knitted products, including household clothing, underwear, vest, swimsuit and so on.

In 2012, the increase of raw material prices and labor costs directly affected the profits of enterprises. The market competition mechanism of survival of the fittest made the market share of all kinds of knitted garments further concentrated on the dominant brands. This requires enterprises to grasp the pulse of the market, increase the intensity of marketing targeted, and strengthen the recognition of more products, high quality, multiple series and cost-effective.

In the future, with the increase of domestic residents' income level and the acceleration of the urbanization process, they will bring new opportunities and challenges to the knitting industry in Shanghai. Knitting enterprises in Shanghai will also create a knitting industry mode suitable for their own businesses while upgrading and optimizing industries.

　 Reporter: 2012 the knitting Expo is the sixth session this year. What is the purpose of the Shanghai clothing association's participation in the downstream business?

Yuan Wei: in this critical year of 12th Five-Year, Shanghai knitting enterprises are also following closely the trend of the industry and carrying out the optimization and adjustment of their own industrial chains. The rapid growth of labor costs and raw material costs is the biggest problem facing enterprises. To control cost well, it is necessary to attract excellent talents and integrate the industrial chain of enterprises, so that they can be more optimized and more efficient. The knitting Expo is catering to the needs of enterprises, and has built a platform for communication, so that enterprises can learn more about the market more quickly, make the right judgments, and achieve more trade.

To maximize the use of live industrial capital is an important link in the sustainable development of enterprises. To maintain good communication with suppliers and distributors is a top priority for enterprises. Therefore, the 2012 needle Fair will be gathered and buyers' professional concentration will be the main purpose of the Shanghai Apparel Industry Association's participation in the exhibition.

　 Reporter: what are the characteristics and highlights of the Shanghai knitting association? What are the Shanghai knitting brands?

Yuan Wei: Heng Yuan Xiang, South Pole, doctor frog, leather dog, Jia Linjie, Ordifen, three guns, and Li Fang, all of these enterprises have a common feature. They all actively promote the brand image, and continuously improve their popularity and reputation as an important job in the development of enterprises.

Reporter: what are the highlights of the fashion Shanghai Pavilion on the spot exhibition? Are there any ideas and themes of the exhibition?

Yuan Wei: the display concept of fashion Shanghai lies in simplicity, flexibility, integration and novelty. Today's exhibition is not only to meet the needs of display, but also to be extravagant and wasteful. But from how to better reflect the design concept of products exhibited by enterprises, we will display the corporate culture to the professional audience. Therefore, fashion Shanghai will focus on the simple, fashionable and transparent display concept, so that it can create the best platform for products and image.

　 Reporter: what positive role will the participation of needle Expo play in promoting the development of knitting industry in Shanghai?

Yuan Wei: with the continuous improvement of the exhibition level, the development of Shanghai knitting industry has also played an increasingly significant role. First of all, the platform will be held in Shanghai. It will be able to gather at home and abroad counterparts to come to Shanghai to explore the development trend and hot issues of the knitting industry. This is helpful to the development of Shanghai knitting industry. Secondly, the Expo attracted a large number of professional spectators and invited buyers to meet the trade needs of exhibitors from different levels. The professional spectators of department stores, agents, franchisees and brand buyers gathered in Shanghai, which laid a good foundation for the development of Shanghai knitting industry. The activities of fashion T show, new technology and new product recommendation, trade procurement docking conference, static fashion trend publishing and other activities have better integrated the vision and vision of the pioneer in the industry for the development of knitting industry.