Clothing Business Takes Advantage Of "Narrow Doors" To Create New Wealth

Under the guidance of this new strategic thinking, market segments such as home clothes, family clothes and special clothes are becoming increasingly important.

The industry's new gold rush.

Home clothes: lock in the middle class and relax.

Relevant departments predict that 2006 will be the development year of household clothes, and the situation of "pajamas" with a single style, color and texture will become the past, leisure and personalized sports household clothes will quickly occupy the market.

Perhaps, the clothing industry has already noticed this sign, therefore, no matter the textile name enterprise or the home tycoon has no exception to join the battle of home clothes competition.

In home furnishings, the middle and high-end household clothing is the most popular among the white-collar female consumer groups in China.

Nowadays, many underwear enterprises begin to turn their attention to the design and development of household clothes on the basis of their main businesses. The product line is increasingly rich. For example, Carrie Shi employs Fan Bingbing as the spokesman of the image, promoting the home clothes in a big way.

Dance with wolves, Arctic rookie, three *, Ou Liya, spell cards, fate birds and many other underwear manufacturers have launched home products.

Family clothes: a new mode of consumption creation

The power of family consumption is rising in China.

Far beyond the business forecasts.

At ordinary times, young parents have to work hard and can not eat and shop with their children on Sunday as usual. So many young people choose to wear family clothes to meet their family ties.

Statistics show that in 2005, sales of parent child clothing had doubled two years ago.

Since the special emotional clothing such as parent-child clothing has entered the shopping mall, the head of shopping malls generally reflects that family shopping groups often appear on weekends. The strength of this family consumption makes businessmen overjoyed, and dare not ignore them.

According to the shopping mall in Xidan, Beijing, many passenger flows are family consumption of three generations of grandparents and grandchildren.

The consumption of family style clothing also led to the sale of other related commodities.

Special clothes: consider the strength of the manufacturer's design

A clothing company named "fat and fat" has passed.

The survey found that at present, there are many problems in the clothing market of the fat people, especially the women's fat market, such as the small number of styles, the coloring, the single category, and the small room for consumers to choose.

In the special clothing market, the fabric is not the hot spot for the special clothes market. The key lies in the design and how to design people who are fit for the special body, such as "fat man". This design should not only conform to the latest trend, but also make the "fat man" wear "slender". These problems need to consider the innovation ability of the production enterprise and the fashion designer.