National Brands Have Become The Highlight Of The First Asia Europe Silk Road Fashion Festival

The Xinjiang Uygur Autonomous Region will hold the first Asia Europe Silk Road in Urumqi on September 7 clothing In the transfer map, Xinjiang is the most attractive and relatively strange and mysterious place. People need an authoritative and official platform to understand it. The first Asia Europe Silk Road sponsored by the People's Government of Xinjiang Uygur Autonomous Region Fashion Festival Just in time to appear in front of everyone.

Taking advantage of geographical advantages to become a new coordinate of the "Silk Road"

On August 5, our reporter came to the office of Liang Yong, deputy director of Xinjiang Economic and Information Commission, with the task of conducting in-depth news investigation on Xinjiang clothing industry. At this time, it was about a month before the opening of the first Asia Europe Silk Road Fashion Festival. Liang Yong was obviously very busy. He called one reporter after another. For reporters who came from afar, he just pointed to the distant cup and motioned for the reporter to pour tea himself. Putting down the phone, Liang Yong told the details of the first Asia Europe Silk Road Fashion Festival without waiting for a question from the reporter.

Liang Yong introduced that, as a supplement and continuation of the Asia Europe Expo, the theme of the first Asia Europe Silk Road Fashion Festival is "Colorful Nationalities, Colorful Fashion". The main venue of the Fashion Festival will be located in the Dehui Plaza International Fashion Exhibition Center in Urumqi, during which three theme activities will be held, namely, the Clothing Expo, the Asia Europe Fashion Week, and the Asia Europe Clothing Industry Cooperation Forum, It will promote the development of the clothing industry by means of exhibitions through market-oriented operation, build a comprehensive economic and trade platform to expand the clothing market in Central Asia, West Asia and Russia, and hope to reshape the once brilliant "Silk Road".

The reporter found that the front page of the brochure of the first Asia Europe Silk Road Fashion Festival is a road map of the Silk Road running through Asia and Europe. This road map, also known as the "Northwest Silk Road", usually refers to the trade routes in northern Asia and Europe, in contrast to the ancient Tea Horse Road in the south. This "Silk Road" is not only a trade avenue for ancient Asia and Europe to exchange what they need, but also a road of friendship to promote friendly exchanges between Asian and European countries and China, and to communicate Chinese and Western cultures.

So far, the Silk Road still makes Chinese people proud, especially now Chinese clothing People, they have gone back to the "Silk Road" more than once to experience the glory and regain confidence. However, the prosperous and long road in their mind seems to have become history forever, and the holding of the first Asia Europe Silk Road Fashion Festival undoubtedly has selected a new coordinate for the new "Silk Road" of Chinese clothing.

In particular, it is worth mentioning that this clothing festival was held in Dehui International Clothing City, Xinjiang. Based on the successful cases of many domestic exhibitions held in the clothing market, Xinjiang should place its hopes on the perfect combination of exhibitions and commerce.

It is reported that Dehui Group is a leading enterprise in building commercial real estate in the core business district in China and has been focusing on professionalism for 20 years. The reporter found that there is such a group of data in the database of Dehui: 1 exhibitor, 10000 business customers in North and South Xinjiang, 100000 purchasers in the South Railway Station Business District, 23 million consumers in Xinjiang, 1.3 billion consumers in Central and Western Asia... These figures undoubtedly make the industry look forward to this clothing festival.

　 No. 59 Document Becomes Spring Breeze It's Spring for Xinjiang Garments

In the following days, the reporter told the Xinjiang Garment Industry Association and several leading companies in Xinjiang Clothing brand Conducted an interview. During this period, the reporter heard the most one sentence: the spring of Xinjiang clothing industry has come. Reporters who interview the developed coastal areas all the year round are not surprised. At present, there are only three staff members in Xinjiang Garment Industry Association. Apart from a few traditional advantageous enterprises such as Tianshan Woolen Textile and Jihua 7555, among Xinjiang garment enterprises, several leading enterprises interviewed by reporters have the largest annual sales of less than 30 million yuan, and even some enterprises are still in a loss state, Why can they be so confident? Zhang Tongzhi, the president of Xinjiang Garment Industry Association, explained to the reporter that the main blueprint of his interpretation was the Opinions on Accelerating the Development of Xinjiang Garment Industry, which was recently issued by the People's Government of Xinjiang Uygur Autonomous Region, referred to as document 59.

In Document No. 59, 22 measures were proposed for the development of Xinjiang garment industry. It is reported that such a policy of vigorously developing the clothing industry is very rare in the history of Xinjiang's clothing development. Among the 22 measures, there is a clause that Xinjiang garment enterprises pay great attention to "increasing financial support" for enterprises. Since 2012, the autonomous region has increased 30 million yuan of technical transformation funds to support the development of the garment industry. There are also "increasing credit support", "enjoying corporate income tax and related tax preferences" and so on.

At the same time, for enterprises preparing for development in Xinjiang, a major preferential policy is to invest more than 10 million yuan in new garment production projects with a total investment of more than 30 million yuan in Xinjiang Autonomous Region, or in technology innovation projects with a total investment of more than 10 million yuan in domestic garment enterprises registered in Xinjiang Autonomous Region, The finance department of the autonomous region will grant subsidies of 10% of its investment in production or process equipment (including self-made equipment), with the maximum amount of 10 million yuan.

There is no doubt that the policies and support of local governments are crucial to the development of local garment enterprises. At a forum on the development of industrial clusters attended by the reporter, a leader of the local clothing association made a comparison between the local governments in the coastal developed areas and the inland clothing underdeveloped areas.

He said that local governments in developed coastal areas tend to think from the perspective of enterprises as much as possible within the scope of policies, and put the development of leading enterprises and the construction of industrial clusters in the first place, and respond very quickly; However, the local governments in some underdeveloped areas of the inland clothing industry are just the opposite. He believes that local governments can't overemphasize the importance they attach to the garment industry based on people's livelihood, with culture as its connotation and creativity as its label.

Industry to the west is Xinjiang, Xinjiang to the west is Asia and Europe

At an important clothing industry transfer conference recently held in Chongqing, Sun Weiting, the chairman of Huafu Color Textile Co., Ltd., and Qiu Yafu, the head of Shandong Ruyi Group, proposed at the conference that their projects in Xinjiang were all big investments, which made the local governments of the various industry transfer undertaking regions present envious, At that time, it aroused great interest of journalists in Xinjiang

In addition, over the years, reporters have followed and interviewed Youngor. Youngor Li Rucheng also has a special liking for Xinjiang. These entrepreneurs have made advertisements for Xinjiang on various occasions, making this reporter's news investigation on Xinjiang's clothing industry finally come true. In this survey, the reporter found that almost all well-known Chinese local brands have opened their own stores in Xinjiang. So why is Xinjiang so attractive?

Duolikong Hujiahemeti, the chairman of Yiliqi, the national brand of Xinjiang, and Rezi Vanguli Ublikasimu, the chairman of Meiliana National Embroidery Co., Ltd., told reporters with a very open mind that Xinjiang has four major advantages: first, regional advantages. Xinjiang borders 8 countries by land, and has 17 first class ports and 10 second class ports along the border. Urumqi is not only the largest commodity distribution center in Xinjiang, but also an important platform for world investors to explore the Central Asian market.

At present, Urumqi has built nearly 200 various commercial trading markets relying on eight neighboring countries, including 32 with annual trading volume exceeding 100 million yuan and 10 with annual trading volume exceeding 1 billion yuan. It has formed a multi-level and multi-channel trade network covering Xinjiang and radiating Central Asia, and has become the most cutting-edge city in western China's opening up to the outside world.

Second, resource advantages. Xinjiang cotton accounts for nearly 40% of the national cotton output and is rich in oil resources. It is the largest production base of pulp and viscose fiber in China and an important production base of natural fiber resources such as wool and flax in China

Third, cultural advantages. The Uygur, Kazak, Uzbek and other ethnic groups in the Xinjiang Autonomous Region are similar to the Central Asian countries in terms of language, culture and customs, and the people have a long history of exchanges. They share many similar aesthetic tastes in clothing culture, which are conducive to opening up the clothing market in Central Asia and Russia; Fourth, cost advantage. Although this advantage has something in common with other industries in China, Xinjiang's preferential policies should be very attractive.

When asked by a reporter, are you worried that some well-known brands will intensify market competition in Xinjiang after they move to Xinjiang? Duolikong Hujiahemeti and Rezi Wanguli Ublikasim said that Xinjiang national brands and well-known brands in other provinces and cities are highly complementary, and only by integrating with each other can we learn from each other and develop together.

It can be said for sure that Xinjiang's clothing industry is a golden rice bowl, and begging for food with a golden rice bowl is undoubtedly a huge waste of resources. Fortunately, the reporter found that Xinjiang's garment industry has entered the fast lane of development at present, and the advantages of subsequent development are immeasurable.