How To Make A Price Increase In Clothes Shop Is A Real Benefit.

My physical shop.

It has been sold for twenty percent off times, and customers have been complaining that I am too rigid in business: "such a high discount."

But now I have raised the price, and then hit forty percent off, and the old customer said I deliberately marked the high price.

What do you think we should do? After that, can I make a twenty percent off return on the way of new season products? The two brands that my store sells well is really expensive this year, and now the new products are starting to sell at a high price.

The two popular brands sell the same style every year, and the price is the same every year, so the old customers remember the price, and this year it is really ten yuan.

Change again, that is, restoring the original price to forty percent off, or restoring the original price to twenty percent off, or keeping the high price at the back, and then playing twenty percent off, it is not easy to deal with.

Your shop, whether or not there is any change, no matter what changes, complaints at any time.

Recommendation:

1, this year, the goods will not be changed, that is, high prices will be forty percent off.

2, the new unified standard of goods.

The new products of the two best-selling brands either keep the old price system unchanged, so as to maintain the old customers, make money with the new brands of other brands, or increase the price of the new brands, that is to say, they still pay twenty percent off for high prices, but such old customers are more unacceptable.

What kind of choice depends on the store's attitude towards customers.

If I choose to adopt the method behind "2", how can I restore the old customers? Now I am worried that the old customers will feel that all the clothes in my shop are expensive because I have a high price this time, but some of the old customers complain about buying them.

Choose the way before the item "2", that is, keeping the old price system is really equivalent to volunteering.

We used to earn money from these two brands, and now we are going to reverse it.

In fact, I have a purpose of raising the price this time, which is to re accumulate a group of customers who have the ability to consume, and do not want to volunteer anymore.

The idea is right. If it is not handled well, it will not work.

Better goods go hand in hand, and the best price is invisible.

I was not fully prepared before and could not be "invisible", so this price increase was a failure.

It's okay. There are more ways than problems.

The teacher said, "no matter how you do it, there are always customers saying it's not good." it has already answered my question.

How does a clothing store maintain its regular customers?

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A clothing store, the boss should be serious, brazen, and actively contact customers to improve your entry rate. "Zhang Hongxing introduces, treat customers, we usually classify him into two categories according to whether there is a paction, that is, old customers and new customers. In general, the boss can also be divided into small, medium, large and VIP customers according to their own value, and new customers are classified according to the possibility of sale.

Therefore, I think old customers are wives and need lifelong service, while new customers need to be pursued like lovers.

"Treat old customers as wives. If you are always the same, they will always forget them when they are discounted and promotions. They will not be careful to maintain relationships. They will easily be robbed by your competitors."

Therefore, if the store wants new products, greet the old customers in advance, so that they can feel high loyalty and will help you buy new customers together.

On the other hand, when you treat a lover, you can judge the rate of purchase according to the intimacy of your customers.

"The discount of clothing labels in the store is the price for new customers. In the service, we should offer several promotional prices or gifts, etc. only when the boss creates new, unusual and special things, new customers will feel that you are different from other bosses."

The only way to deal with new customers is to seize one opportunity and serve them with care.