4 Years Experience Of Starting A Clothing Store

I have been doing formal clothing for four years, most of which I know.

However, because sales patterns are different, there is little communication.

I know that my business is doing well, not knowing about the clothing market, but by me, no one can earn millions of dollars in my age at that age.

My character is relatively straightforward and very free and undisciplined. In the past ten years, I was famous for being late. I decided to open a clothing store again and again.

At that time, the competition of clothing was very intense. However, because of the low threshold of clothing industry, there were still many people scrambling to enter.

At that time, the rent on the pedestrian street of our city center had reached 400 thousand in 20 years.

When I was ready to open a shop, I checked a lot of information, including shop name, style and decoration, sales positioning and development direction, and even studied the number and number of strokes of the shop name, including geomancy.

Maybe some people will say that I think too much, but I have no experience, no one to bring, the only thing I can do is foolproof.

The most difficult thing for me was capital. I spent 4 months looking for stores to find the most cost-effective store.

In March of 06, I happened to see a facade which was being rented in the center of the city. It was very small, 9 square feet, and all the food was nearby. Maybe the environment was not very good, but the rent was very low. 1800/ months, there was no pfer fee and no deposit. The most important thing was that it was next to the station, and the flow of people was very large.

The landlord is very honest. It shows that the house may be demolished for three months. Let me think it over. I handed in the deposit and signed the contract, but I asked for a contract, and the housing tenancy to the demolition.

At that time, it was three months' rent of 5400 yuan, 5000 yuan for decoration, and no expense for seeing the shop itself. The volume of people's traffic was so large that they sold 500 a day, and they could earn no money. But if the house was not demolished for several years, it would be impossible for such a city to have such a low rent.

I immediately went home and borrowed 16500 yuan from my mother. This is all the money my mother has. My mother is very supportive. According to my mother, as long as the child is doing things, it is a loss and a loss of heart.

Fortunately, up to now, the facade has not been demolished.

The decoration of my shop is very warm.

The price is between 100-200, the autumn winter clothing is 150-400, and the gross profit is about 45%. On the day of opening, it sells more than 1700. My sister helps me watch the shop in the morning, and I see it every afternoon, and I go to buy it every Friday.

My membership system, the store's highest record sold more than 6000 a day.

It's hard to do it at the very beginning. Many people are bargaining. Even a lot of people say in a sarcastic tone that your small shops are not bargaining, and the stores can offer a counter-offer.

But I always insist that the lowest price is the membership price. Customers often go away because of the difference between 5 yuan and 10 yuan. I feel very sad. I remember that a member of the clothing price was 130. There was a woman who had to be 125. I didn't sell it. The explanation was very good for a long time. She finally left. After she left, I regretted it and regretted it, but at that time I put it down from the shelf and put it in the cupboard.

Sure enough, when she came back, I still had a good attitude, but unfortunately I told her that she had just left and the clothes were sold. I hid the dress and didn't make the money, because a woman spent so much time making a counter-offer that she really liked the dress, because she lost the dress because of 5 yuan. She would always remember this shop and never again make a counter-offer next time.

I am very puzzled about some shopkeepers who have been trying to dress up without paying the bill. In my shop, even if customers try more clothes, I will be very polite. In my opinion, customers who try clothes only have their own value. Some stores also need to hire people to queue up. Such customers are not just free signs. Before I was a customer, I was most afraid of buying clothes to change, because the boss looked at them to change clothes, not a good face.

Perfect, then the after-sales service will be excellent, and try to give her a new model, and then I'll replace the wholesaler with the new ones. Under normal circumstances, it will obviously shrink and fade. The wholesalers are always changing. I often say to my wholesalers, "you and I are all doing business, and the money comes from the customers. They are the last consumers. I am directly facing the terminal. Only when my service is in place, the customers will pay the bill. When I get a good business, you earn it. You are my home, and your strength is stronger than mine. You do not take care of me and support me. How can I develop well?" what we do is bulk, and the quality is not exclusive.

Therefore, we help our customers repair clothes, even after wearing them for a long time, they are free of repair.

Four months later, I made a net profit of 50 thousand, returned my mother's money, and gave it to my mother 10 thousand and 7.

The 9 square shop was 70 thousand and 6 a month. In September, the store was always full of people.

In October of the same year, I borrowed 120 thousand from my relatives, and I found 17 storefronts. In the main road of the city center, the same row were all exclusive stores. The first month was more than 60 thousand, and by the spring of 07, it had been 80 thousand / month.

In April of 07, another store was opened, 20 flat.

It sold 130 thousand in December and sold for 9000/ days.

In April, 08 years ago, I opened fourth, 20, and now I'm at 100 thousand, almost 780 thousand.

In September, fifth opened in 08, and 70 thousand and 5 in the first month and 90 thousand and 8 in the first month.

09 years in April opened sixth, the city mouth nearly, the average turnover is 5-6 million appearance.

From April last year, I did not open a branch office a year because of my family affairs. During that time, 1 houses were demolished and 5 stores were operating.

These stores are very close, not more than 500 meters, in addition to the 9 Ping shop was robbed by other stores, basically do not affect each other, small and medium-sized cities, the city center is so big, can not develop.

Over the past four years, clothing competition has become more and more intense. Many types of physical stores sell less, sell less on the Internet, and even the retail price on the Internet is cheaper than the price you get, and the price competition in the same city is fierce.

A lot of people ask me, is it getting more and more tired when the shop is open, and the fact is the opposite. When I open the first store, I have to see the store every week, and every second stores, I go to collect the goods every night, and I buy them every week. When I shop in third stores, I retire, as long as I purchase every star period, since last year, I didn't even have to go into the store. Even sixth shops have been open for 1 years, I have been to 5 times at most, and the salesmen who work for several months do not even know me.

A profit model is easy to replicate once it has standards, and it is easier to expand and develop.

Our shop every day, new pictures, shops are all connected, pass pictures to QQ group, the whole shop MM can understand the style characteristics.

Basically, every day to at least dozens of sections, during the peak season, one hundred or two hundred to one day, good money is mainly recommended. Once a good one goes, shops will be put together, the general money will be put on for three or four days, the bad money will be directly returned to the manufacturer, and a few items will be sold, even if there are 1 pieces left within 15 frames, unless the explosion will always be done.

I asked my MM in the store to ensure that there are only three kinds of money in the family, that is, explosive money, good money and new style.

After four years, there was basically no inventory. Last summer, when finishing the warehouse, we pressed 100 pieces of summer wear and about 10 thousand of the purchase price.

Indeed, the clothing industry is becoming more and more difficult to do, and no longer can be heard of getting rich overnight. As a matter of fact, it has started early, especially in the wake of the 04 Taobao shop. The price pparency is getting higher and higher, and the profit is getting lower and lower.

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First of all, entrepreneurs should find a good location according to their own situation, not only the positioning of goods, but also their own positioning.

I have read 6 years and 6 million Posts circulated on the Internet, many places are worth learning from, and many places are worth learning.

But that is the clothing business in early 2000, which is quite different from the current situation, the background of the times, the competitive environment and the trend of fashion.

The patterns are quite different.

Just like the beginning of Taobao, only 500 yuan of business can produce lemon green tea, and now Taobao, even the owner of green tea, may not be able to create another miracle.

Every entrepreneur should make good decisions according to his own characteristics and specific circumstances.

I am a master who doesn't spend much money. I have no rich friends. Even now, I haven't bought a famous brand. My consumption concept is cost-effective.

Therefore, I can not sell expensive clothes, choose the wage class consumption, shop along the street, pricing sales.

I have not sold in the shop for several years. No old customer is known to me. When dealing with problems, I always take the title of manager, and I have a low profile and low profile benefit. My aim is to make a high-profile profit and keep a low profile.

One of the most successful factors of clothing shops is the store market. The choice of a good storefront is more than a half successful. Although the pfer fee and rentals of the store are getting higher and higher, it is possible to find a shop with high cost performance.

I have opened 6 stores, each of which is located in the center of the city, with large traffic volume, but the most important thing is that my rent is cheap.

In the past few years, I was looking for storefront in addition to the purchase. I have repeatedly learned about all the places that fit me. I even wrote down most of the signs on the street and set up my own bottom line. Every day, I would pay attention to the newspaper and the Internet. Once I read the news about the area of concern or the pfer of the rent in the newspaper or the Internet, I immediately asked by phone. If it was found that it was the store that I needed or the rent was lower than I expected, I would meet with the owner at the first time and pay the deposit in advance.

Once, because of the 2 thousand yuan's bargaining price, I lost a good shop, so I often felt regret.

It is so clear that after you have fully understood the situation of the area, there is no risk of relocation for rent and property rights, and so on.

Thinking of every store that I took over, others were unable to do business, and there was still a lot of gloating after I took over.

My shop is not playing on the wall, playing the plate is very troublesome, demolition and unloading, when people are busy, my goods are high and low side by side display, according to the style of color distinction, and one on the shelf.

The shop is small, the biggest is 25 flat, the clothes are not expensive. If you want to do a high turnover, you must have more money. Some shops have dozens of clothes in the store, that is, short sales are only a few thousand pieces, so the turnover is very difficult to increase. At least 20 of my 20 flat shops have summer wear, which can be more than 300.

Good clothes are not the key. Good selling is the golden rule.

A few years ago I

I often read magazines and understand the trend of fashion. Now, I do not read magazines at all.

As mentioned above, pick the best selling wholesalers who are suitable for my style. They recommend the money plus their own selection, and the wholesalers recommend that even if they do not sell well, there will be no change.

In the past, I probably took a few pieces in one family, bought them once, and handed a lot of bills on hand. When I adjusted the money, I ran to find a family.

Now, I mainly do more than a dozen goods, and do a lot of scattered, but only one or two explosions.

The volume is large, wholesalers are very good at speaking, the new model also keeps goods for you, but also arrears, virtually hundreds of thousands of liquidity.

I like to do bulk goods. After a few years, I rarely see any brands that can be sold for a long time. Very few wholesalers can go on business every year.

After sale, this is a personal view of the boss. In short, I try to do a good job after sale. I am not afraid of complaints from customers. I am afraid customers do not complain.

Those who do not complain will feel bad about buying things. They may never come to your home. They will also publicize your products. Customers who complain, at least, want to have a vent. They may be more faithful than before.

Bulk retail sales, after sale, should be a soft rib. The whole wind evaluation is not good. The retail stores should make their own brand effect, no worse than the monopoly, because the bulk price is better than the monopoly.

I am much worse off than many of the large scale chain store owners. There are still many deficiencies. I can see clearly that the big business that I do business is more inspiring.